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Eight Social Strategies Proven to Drive Marketing Results

MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.

Car Sites Should Be More Like Online Dating — But Better

Volkswagen discussed how its new digital platform gave the brand an opportunity to interact directly with its consumers and provide the most seamless, efficient digital car-buying process of any automaker today.

How Real-Time Tracking Helped LG Optimize Shopper Strategy

LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.

Psst, Over Here

When Best Buy wanted to highlight its back-to-college offers, the brand looked to PayPal Media Network to create a nationwide campaign.

Turning Against the Tide

Debra Berman is fighting to bring back JCPenney after a series of moves drove away loyal shoppers. She’s made some progress but knows there are still many challenges ahead.

Forrester: Cross-Channel Sales To Reach $1.8 Trillion

As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.

The Future of Mobile Payments: What Marketers Need to Know

Forrester Research shared the latest information on mobile wallets, mobile payments, and mobile commerce.

The Future of Mobile Payments: What Marketers Need to Know

In this webinar video, Forrester Research shared the latest information on mobile wallets, mobile payments, and mobile commerce.

Zodiac Pool Systems: Digital Media Case Study

Zodiac Pool Systems changed its rebate system and partnered closely with brick-and-mortar retailers to engage more consumers for less money.

MasterCard Worldwide: #PricelessSurprises

MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.

Exploring the Omni-Channel Shopper Journey

Leo Burnett created Decision DNA to better serve consumers with relevant, valuable content along the entire path to purchase.

Scaling New Product Launches in the Omni-Channel Age

Safeway partnered with 30 CPG brands to create the “Discover What’s New” program, a year-round omni-channel program designed to introduce and create excitement around new product launches.

Top Ways to Develop Your Brand’s Unique Voice

In this webinar video, Lippincott explored how a clearly defined and “human” brand personality can differentiate a brand from its competition and restore trust and customer loyalty.

Leveraging Marketing Partnerships

Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.

Activating the Male Shopper

The number of men who consider themselves the principal shopper in their household has risen steadily over the past decade. Men are waiting longer to get married, and families are sharing responsibilities more evenly. As a result, brands must adapt their marketing toward males to reflect a more shopper-centric approach.

Top Ways to Develop Your Brand’s Unique Voice

Lippincott explored how a clearly defined and “human” brand personality can differentiate a brand from its competition and restore trust and customer loyalty.

Farmland Launches Bacon Club, Campaign

Farmland, a subsidiary of Smithfield Foods, has launched an online community for bacon lovers that offers members recipes, videos, and contests.

Product to Purpose: Cultivating the Vine of Brand Love

Welch’s uses social media platforms like Vine to stay relevant, drive trial, and build preference.

Outback Steakhouse: Connecting Through Energized Sponsorships

Outback Steakhouse recently rebooted its title college football bowl sponsorship to include more fan engagement and an appetizer giveaway.

Five Ways to Leverage Location Plus Mobile for Your Brand

Millennial Media shared ways to aggregate mobile data to understand a user’s locations and the right solutions that effectively reach consumers.

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