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  • Intel Inside. A Better Way to Retail Outside.

    Event Recaps   April 21, 2016  

    In this session, Michelle Tinsley, Director, Mobility & Secure Payment Solutions with Intel, provided insights into how the brand’s innovations are advancing customer experiences at retail.

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  • Activating For Good — A Lifelong Journey

    Public Videos   April 20, 2016  

    In this inspiring session, Gerald E. Johnson II, Chief Diversity & Inclusion Officer and SVP Marketing shared insights on applying years of activating in the CPG world to a different industry, with tips that can be applied to any organization.

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  • The Art of Persuasion Along the Customer Journey

    Public Videos   April 20, 2016  

    Leo Burnett/Arc shared new groundbreaking research-based insights into how to take a human-centric approach and most effectively persuade people to buy your brand.

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  • Activating For Good — A Lifelong Journey

    Event Recaps   April 20, 2016  

    In this inspiring session, Gerald E. Johnson II, Chief Diversity & Inclusion Officer and SVP Marketing shared insights on applying years of activating in the CPG world to a different industry, with tips that can be applied to any organization.

    view
  • The Art of Persuasion Along the Customer Journey

    Event Recaps   April 20, 2016  

    Leo Burnett/Arc shared new groundbreaking research-based insights into how to take a human-centric approach and most effectively persuade people to buy your brand.

    view
  • Banking on Customer Experience Best Practices for Success

    Public Videos   April 19, 2016  

    Lauren Imrich and Julie Lewis, from Bank of America, shared the rationale for merchandising and marketing a financial institution as retail environment.

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  • Banking on Customer Experience Best Practices for Success

    Event Recaps   April 19, 2016  

    Lauren Imrich and Julie Lewis, from Bank of America, shared the rationale for merchandising and marketing a financial institution as retail environment.

    view
  • Local Media Is a Good Vehicle to Reach Digital Auto Shoppers

    Nielsen   April 18, 2016  

    While the media landscape has become more fragmented, live TV continues to be an effective medium to reach digital-savvy car shoppers.

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  • Rules of the Game: What Marketers Need to Know about Promotions

    Event Recaps   April 14, 2016  

    This webinar provided an overview of the critical issues that every advertiser must consider before running a promotion, including a discussion of the key regulatory, contractual, advertising, intellectual property and other developments relating to promotions run in the United States.

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  • Rules of the Game: What Marketers Need to Know about Promotions

    Webinars   April 14, 2016  

    This webinar provided an overview of the critical issues that every advertiser must consider before running a promotion, including a discussion of the key regulatory, contractual, advertising, intellectual property and other developments relating to promotions run in the United States.

    view
  • Mobile Kicks It Up A Notch

    MediaPost   April 12, 2016  

    In-chat ordering, curbside food pickup, and ticket images on phones are just a few of the new crop of mobile time-saving initiatives that brands have come up with.

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  • Finding the Optimal Upload and Download Speeds for Consumers in a Data Driven World

    Nielsen   April 7, 2016  

    It’s critical to measure the experience that consumers have on their mobile networks and benchmark the speeds that carriers actually deliver.

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  • Church's Chicken: Engaging Customers with a Mobile App

    Event Recaps   April 7, 2016  

    In this session, Kira Clayborne, Manager, Digital Media – Church's Chicken, shared Church's Chicken's journey and explored lessons learned from these recent initiatives.

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  • Georgia-Pacific: The Art of Storytelling

    Event Recaps   April 7, 2016  

    In this session, Laura Knebusch, Vice President, Marketing Activation – Georgia-Pacific Corporation explained how Georgia-Pacific brands moved from functional benefits to making an emotional connection with the consumer through brand storytelling.

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  • Better Together — Pepsico Shares Pairing Strategy

    Event Recaps   April 5, 2016  

    Learn about PepsiCo’s “Better Together” strategy, which paired food and beverages to create winning promotional opportunities with retail partners – all while allowing consumers to accumulate points and enter to win a variety of prizes.

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  • Spurring Trial Through Brand Advocacy

    Event Recaps   April 5, 2016  

    Michelle Flood of Reynolds Consumer Products shared the brand's recipe for encouraging trial through advocacy on two of Reynolds® branded cooking products with lower household penetration.

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  • Growing Big, Feeling Small: Embracing a Sense of Place

    Event Recaps   April 5, 2016  

    Will Brunt, Smithfield SVP and Chief Innovation Officer, discussed the ways Smithfield reaches consumers through channels that augment its national television and print campaigns, including robust event activations, digital and social communications, and more.

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  • Super Bowl 50 and Frito-Lay: An Epic Strategy

    Event Recaps   April 5, 2016  

    The Doritos brand shared how it leveraged user-generated content far before it became popular, driving business growth via fan-made ads that aired during the Super Bowl.

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  • Measuring Promotional Success: Transforming Data into Insights

    Webinars   March 31, 2016  

    The webinar explored how to design promotions that enable capture of critical information.

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  • Measuring Promotional Success: Transforming Data into Insights

    Event Recaps   March 31, 2016  

    In this webinar, attendees walked through a virtual redemption of a promotion – experiencing the transaction and seeing first-hand not only the data that can be collected but what can be learned from it.

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