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Saatchi & Saatchi X Takes on Shopper Marketing

In this session, Doug Van Andel shared the Saatch & Saatchi X approach to shopper marketing, including guidelines and practices, as well as the agency's perspective on issues within the space.

Connecting Media, Technology, and Brands to Tomorrow’s Consumer

A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.

Targeting Back to School Shoppers

TVB looked at the media habits and behaviors of back to school shoppers.

It’s Puppy Love for U.S. Consumers in the Pet Aisle

Analysis of sales trends in pet categories.

Shopper Marketing: Millennials, Hispanics, and the 60-Second Candy Bar

An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.

Helpful is Beautiful

Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.

Love. Say it with Milk-Bone

Milk-Bone drove sales through an integrated campaign that encouraged pet owners to share Valentine’s Day love with their pets.

Kids vs. Pros: MLS Soccer Showdown

Capri Sun used TV, social media, and collectable packaging to promote its sweepstakes to children and their moms.

IZZE Friendsday Night

IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.

Marie Callender's Comforts from Home Project

Marie Callender’s partnered with the USO and Scripps Network to deliver comfort to military men and women.

Target Hair Food

P&G launched its Target-exclusive Hair Food brand by creating events at farmers’ market to engage with Millennial “foodies.”

Campbell's Labels For Education / Grand Stand For Schools

Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.

Liquid-Plumr Scores In-Store with Hunky Plumrs

Liquid-Plumr created an in-store Augmented Reality experience to help overcome poor shelf positioning and increase market share.

OREO

To reverse slipping cookie aisle sales at Meijer, the grocer partnered with Mondelēz with an instant online and in-store game promoting different flavors of Oreo cookies.

Turning ‘Share a Coke’ into a Worldwide Phenomenon

Coca-Cola discussed how the “Share a Coke” program reversed a 15-year sales decline.

Turning ‘Share a Coke’ into a Worldwide Phenomenon

In this video, Coca-Cola discussed how the “Share a Coke” program reversed a 15-year sales decline.

Consumers More Fickle in Alcohol Choices

According to the Beverage Information Group, consumers are no longer tied to one go-to drink.

Can Your Phone Measure Emotion?

Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.

The Pop-Up

As more digital retailers invest time and resources in the concept, pop-up stores are becoming more widespread.

Brand Activation

Brand activation is the management of the total brand experience and brand/consumer relationship in order to drive business and increase consumer loyalty. In 2014, the ANA acquired the Brand Activation Association to offer its members a robust knowledge base on the six pillars of brand activation: promotion marketing, retail marketing, relationship marketing, experiential marketing, content marketing, and influencer marketing.

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