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  • Improve Your Campaign Performance with Mobile

    Industry Insights   September 19, 2016  

    Learn when and why customers convert on mobile and how you can better capitalize on these moments.

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  • E-commerce SEO and Why Online Retailers Need It

    MediaPost   September 19, 2016  

    MediaPost shared three reasons why ecommerce SEO should be part of your marketing strategy now.

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  • Focus Brands: Social and Digital Media Drives Innovation for Schlotzsky's

    Event Recaps   September 13, 2016  

    In this session, Matt Courtoy, Social Media Manager – FOCUS Brands, shared how social listening and their loyalty app drove guest relations innovation for the Schlotzsky's brand.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   September 13, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

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  • Media Transparency Update – Considerations for Digital Marketing

    Event Recaps   September 13, 2016  

    ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. The increasing complexity of the media buying landscape is contributing to the proliferation of non-transparent business practices and digital media in particular (i.e., programmatic buying and other activity from agency trading desks) is an enabler of such behavior. This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.

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  • Coca-Cola Content Marketing - Digital & Social Case Study

    Event Recaps   September 13, 2016  

    Content marketing and authenticity have always been at the core of how The Coca-Cola Company has connected with consumers, business partners, and the media. In 2012, The Coca-Cola Company launched Journey—a dynamic communications platform featuring a strategically curated mix of branded and unbranded articles as well as multimedia content. Journey has since evolved into one of The Coca-Cola Company's most powerful tools of connection—bringing authenticity and transparency to its audiences to entertain, inform and most importantly change minds. In this session, Doug Busk, Global Group Director – Digital Communications & Social Media - The Coca-Cola Company & ANA Digital & Social, Southeast Chapter Committee Chair and Jenny Wilburn, Senior Manager – Digital Communications & Social Media, shared how the Coca-Cola Company places storytelling at the core of its marketing strategy to engage consumers, spur conversation, and ultimately drive sales.

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  • Seventy Percent of Those Who Bought in a Store Checked Mobile First

    MediaPost   September 13, 2016  

    A survey conducted by Purchase looked at the mobile actions that most commonly preceded an in-store transaction.

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  • How Storefronts Are Navigating a Polarized Retail Landscape

    Nielsen   August 31, 2016  

    The convergence of certain factors—value, convenience, health, and diversity—have created a polarized landscape that retailers need to pay attention to in order to thrive.

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  • Rise of Shopper Marketing

    Activate   August 23, 2016  

    Findings from a new study on the rise of shopper marketing

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  • Know Now

    Activate   August 22, 2016  

    Trending content on shopper, promotion, and experiential marketing.

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  • Mobile Marketers Can Get Their Generational Clicks with Varied Engagement Tactics

    Nielsen   August 17, 2016  

    For engaging consumers across the generational divide on mobile, marketers should make ads personal, make them relevant, and use coupons and promotions whenever possible.

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  • Loyalty Is Its Own Reward

    ANA Magazine   August 5, 2016  

    Infographic: A look at consumer loyalty and the benefit of rewards programs, by the numbers.

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  • Hispanic Shoppers Decide Where to Shop Based on Coupons

    MediaPost   August 1, 2016  

    An Ipsos study found that over 80 percent of Hispanic consumers decide where to shop based on print and digital coupon offers.

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  • How Mobile Has Redefined the Consumer Decision Journey for Shoppers

    Google   July 29, 2016  

    Mobile has forever changed the way people shop. Explore this guide — full of new research on consumer trends — to find out how to be there and be useful in this new digital landscape.

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  • Shopper Marketing: Hot Topics and Developing Legal Issues

    Event Recaps   July 27, 2016  

    The latest developments in shopper marketing law and a look at how companies can collect consumer data in a safe, legal way.

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  • Shopper Marketing: Hot Topics and Developing Legal Issues

    Session Videos   July 27, 2016  

    In this video, get the latest developments in shopper marketing law and a look at how companies can collect consumer data in a safe, legal way.

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  • The Culture of Joy: A Shopper's Escape from The Word "No"

    Session Videos   July 27, 2016  

    Learn how by being unapologetically true itself, IT’SUGAR created a brand experience that begins at candy, and grows through the most colorful and vibrant parts of popular culture.

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  • The Culture of Joy: A Shopper's Escape from The Word "No"

    Public Videos   July 27, 2016  

    In this video, learn how IT’SUGAR finds shopper marketing success as a candy retailer by being unapologetic.

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  • Shopper Technology Will Save the Stores

    Public Videos   July 27, 2016  

    In this video, learn why marketers and retailers should focus on shopper behaviors and desires in order to better understand where technologies should be intersecting with in-store experiences.

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  • The Best “Must See” Retail Innovations 2016

    Session Videos   July 26, 2016  

    In this video, learn about the latest technology and discover the new cutting-edge ways that brands and retailers are connecting and engaging with shoppers.

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