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Mobile Ecommerce: Now a $40 Billion Market

Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by year end, based on a new study.

Exploring the Omni-Channel Shopper Journey

Leo Burnett created Decision DNA to better serve consumers with relevant, valuable content along the entire path to purchase.

Leveraging Marketing Partnerships

Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.

Activating the Male Shopper

The number of men who consider themselves the principal shopper in their household has risen steadily over the past decade. Men are waiting longer to get married, and families are sharing responsibilities more evenly. As a result, brands must adapt their marketing toward males to reflect a more shopper-centric approach.

Thriving in a World of Empowered Shoppers

To remain successful, Walmart needed to create new solutions for these new shopper occasions.

Farmland Launches Bacon Club, Campaign

Farmland, a subsidiary of Smithfield Foods, has launched an online community for bacon lovers that offers members recipes, videos, and contests.

Product to Purpose: Cultivating the Vine of Brand Love

Welch’s uses social media platforms like Vine to stay relevant, drive trial, and build preference.

Outback Steakhouse: Connecting Through Energized Sponsorships

Outback Steakhouse recently rebooted its title college football bowl sponsorship to include more fan engagement and an appetizer giveaway.

Unleashing the True Power of the Customer: The Opportunity for U.S. Grocery Retailers

American grocery stores are uniquely positioned to build a customer-centric organization.

As More Men Push Shopping Carts, Are Brands and Retailers Adapting?

It’s not surprising that Nielsen research shows men have gained or maintained trip share in all retail channels except drug stores since 2004. While women still drive 64 percent of all shopping trips, dominating every retail channel except convenience/gas, the rise of male shoppers cannot be ignored.

This U.S. Economic Recovery Arrived Empty Handed

The U.S. economy has been slowly improving since mid-2009, but many consumers aren’t seeing — or feeling — much relief. There’s no single cause of the malaise, but many place a good chunk of the blame on financial headwinds that continue to sap their ability to spend.

Honest Tea Drives Business Results Through Social Experiment

Dan Forman, director of PR and digital media at Honest Tea, shared a case study for the National Honesty Index, a disruptive event and digital experience designed to drive product trial and earn media coverage.

Carefree Secret Talks

Carefree used OOH ads and samples to educate women in Saudi Arabia on its product benefits.

Journey to the Capitol

COVERGIRL launched its Hunger Games tie-in collection with competitive retailer and consumer experiences.

Make Up Bag Remix

Make Up For Ever created a national tour in order to help women maximize the makeup they already owned, lifting brand affinity and attracting press along the way.

Reading Has its Credits

Artemis bookstores created a campaign that rewarded consumers who loved to read by hiding a discount in what seemed like the credits to televised movies.

Taco Bell Redefines the Value of $1

Taco Bell created murals out of money in several markets in order to generate buzz about its new Dollar Menu.

Gen Y Is Just a Different Kind of Brand Loyal

Millennials may be famously fickle when it comes to brands, but a new study finds that they actually see themselves as loyalists.

Smartphone Shopping with Apps? Not so Much

Shopping apps still don’t appear to be mainstream in terms of usage. A new, wide ranging, nationwide study now confirms that high app shopping activity is not yet happening.

Driving Digital Experience Productivity

In this webinar video, David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.

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