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Hungry Lion used innovative mobile technology to deliver coupons to millions of consumers, driving traffic to the QSR’s locations.
Hellmann’s leveraged iBeacon technology to provide consumers with recipes at critical moments in store, driving awareness of the product as a versatile ingredient.
Chiquita capitalized on its partnership with Universal Pictures to create a mobile campaign in time for the feature film Minions.
Target created a game-like app for children making holiday wish lists and their digitally-connected moms.
Coca-Cola shared how they revolutionized shopper marketing and have completely reorganized to support this new vision.
How will — and should — shopper marketing evolve within modern retail and brand organizations? How will retailers and brands collaborate to build equity? What new strategies and capabilities will be required?
Working with its immense trove of weather data, The Weather Company has found some of the strange and unusual connections between weather and consumer behavior that allow marketers to create stories that are both compelling and sometimes entirely intuitive.
Forrester says that the technology represents a major learning opportunity on hyper-convenience.
The pumpkin flavor trend continues to grow and has become an integral part of our fall diets.
With today’s value-seeking consumer and complex path to purchase, promotional messages and media need to consistently work together to deliver value that activates consumers.
Building on the success of last year’s inaugural Sweepstakes, Contests and Games Webinar series, BAA's Sweepstakes Council returned with a next-level offering that offered perspectives from marketers, lawyers and agency practitioners.
Retailers and brands would be wise to take note of American lesbian, gay, bisexual, and transgender (LGBT) households.
A panel of attorneys discussed the rules that govern social media sweepstakes and potential red flags for marketers.
In this video, a panel of attorneys discussed the rules that govern social media sweepstakes and potential red flags for marketers.
Sherry Orel, CEO of Brand Connections, Inc., discussed the issues affecting the use of sampling today.
In this video, Sherry Orel, CEO of Brand Connections, Inc., discussed the issues affecting the use of sampling today.
Consumers want seamless access to information when making a purchase online.
It can be extremely advantageous for established brands to lend their name to a new item in the same category through line extensions.
Insights into Asian-American consumers’ grocery shopping behaviors.
Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.