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Target Regains Some Style Groove; Will Focus More On Natural, Organic Foods

After a year of playing transitional defense, Target is taking the offensive, upping its marketing spending and digital initiatives, and getting ready to reinvent its food offerings.

Grapes of Worth: How Supermarkets Are Becoming Local Wine Shops

There’s a wine retailing revolution taking place across America, and it’s happening in the supermarket. No longer confined to specialty shops and liquor marts, wine is carving out its own territory on the grocery floor.

A Tail of Two Retail Channels: Getting the Assortment Mix Right

Whether we’re pampering ourselves or our pets, we’re making a special trip to the store to do it, and that’s a big opportunity for retailers.

Vita Coco: Connecting Through Culture

Vita Coco has used nimble marketing and a focus on pop culture to become a beverage category leader.

Unilever: Redefining Men’s Strength

Unilever discussed strategies and insights for marketing to the modern man.

A Whole New Ball Game

Advances in technology and social media have changed sponsorship marketing forever.

Target's Mobile Game: Provides a Fun In-Store Experience for Holiday Shoppers

Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.

The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data

A new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides.

Starbucks Serving Up High-End 'Tasting Rooms,' Food, Alcohol And App Ordering

Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."

Where U.S. Retailers and Consumers are Cashing in on Deep Discounts this Holiday Season

Deep discount promotions work better for U.S. retailers around Thanksgiving and Black Friday than at other times of the year.

Marketing To Become More Personalized, Authentic

Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.

The Science of Consumers

Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.

The ASPCA’s Success in Retail and Corporate Partnerships

The ASPCA shared the best practices that made it a top global licensor and an effective corporate partner across a range of consumer categories.

Win-Win: How Finding Connections Across the Store Can Boost Sales

Rapid changes in technology are transforming lifestyles—and shopping habits.

Multicultural Consumers Will Drive Higher Holiday Sales

A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.

The Consumer Decision Journey: Health and Wellness

Microsoft shared research on consumer needs along the consumer decision journey within the context of health and wellness.

Award-Winning Case Study: ZYRTEC’s "Muddle No More”

ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.

The Basics of Sweepstakes and Contests

In order to avoid being perceived and regulated as a lottery, marketers must craft sweepstakes and promotions carefully.

The Basics of Sweepstakes and Contests

In this video, learn how marketers must craft sweepstakes and promotions carefully in order to avoid being perceived and regulated as a lottery.

Brand Loyalty Advantage

Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.

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