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As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.
MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.
Leo Burnett created Decision DNA to better serve consumers with relevant, valuable content along the entire path to purchase.
Safeway partnered with 30 CPG brands to create the “Discover What’s New” program, a year-round omni-channel program designed to introduce and create excitement around new product launches.
Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.
The number of men who consider themselves the principal shopper in their household has risen steadily over the past decade. Men are waiting longer to get married, and families are sharing responsibilities more evenly. As a result, brands must adapt their marketing toward males to reflect a more shopper-centric approach.
Farmland, a subsidiary of Smithfield Foods, has launched an online community for bacon lovers that offers members recipes, videos, and contests.
Welch’s uses social media platforms like Vine to stay relevant, drive trial, and build preference.
Outback Steakhouse recently rebooted its title college football bowl sponsorship to include more fan engagement and an appetizer giveaway.
American grocery stores are uniquely positioned to build a customer-centric organization.
It’s not surprising that Nielsen research shows men have gained or maintained trip share in all retail channels except drug stores since 2004. While women still drive 64 percent of all shopping trips, dominating every retail channel except convenience/gas, the rise of male shoppers cannot be ignored.
In this webinar video, MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.
MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.
The U.S. economy has been slowly improving since mid-2009, but many consumers aren’t seeing — or feeling — much relief. There’s no single cause of the malaise, but many place a good chunk of the blame on financial headwinds that continue to sap their ability to spend.
Dan Forman, director of PR and digital media at Honest Tea, shared a case study for the National Honesty Index, a disruptive event and digital experience designed to drive product trial and earn media coverage.
Carefree used OOH ads and samples to educate women in Saudi Arabia on its product benefits.
COVERGIRL launched its Hunger Games tie-in collection with competitive retailer and consumer experiences.
Make Up For Ever created a national tour in order to help women maximize the makeup they already owned, lifting brand affinity and attracting press along the way.
Artemis bookstores created a campaign that rewarded consumers who loved to read by hiding a discount in what seemed like the credits to televised movies.
Taco Bell created murals out of money in several markets in order to generate buzz about its new Dollar Menu.