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Helpful is Beautiful

Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.

Love. Say it with Milk-Bone

Milk-Bone drove sales through an integrated campaign that encouraged pet owners to share Valentine’s Day love with their pets.

Kids vs. Pros: MLS Soccer Showdown

Capri Sun used TV, social media, and collectable packaging to promote its sweepstakes to children and their moms.

IZZE Friendsday Night

IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.

Marie Callender's Comforts from Home Project

Marie Callender’s partnered with the USO and Scripps Network to deliver comfort to military men and women.

Target Hair Food

P&G launched its Target-exclusive Hair Food brand by creating events at farmers’ market to engage with Millennial “foodies.”

Campbell's Labels For Education / Grand Stand For Schools

Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.

Liquid-Plumr Scores In-Store with Hunky Plumrs

Liquid-Plumr created an in-store Augmented Reality experience to help overcome poor shelf positioning and increase market share.

OREO

To reverse slipping cookie aisle sales at Meijer, the grocer partnered with Mondelēz with an instant online and in-store game promoting different flavors of Oreo cookies.

Can Your Phone Measure Emotion?

Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.

Brand Activation

Brand activation is the management of the total brand experience and brand/consumer relationship in order to drive business and increase consumer loyalty. In 2014, the ANA acquired the Brand Activation Association to offer its members a robust knowledge base on the six pillars of brand activation: promotion marketing, retail marketing, relationship marketing, experiential marketing, content marketing, and influencer marketing.

Special Occasions Bring Sweet Sales

Nielsen examines the candy category and increasing holiday sales.

Retail Needs to Focus on People, Not Technology

Retailers should focus on people-oriented marketing to transform the customer journey.

45 Percent of Consumers Want Real-Time Mobile Promotions in Stores

Research indicates a gap between what mobile shoppers want and what retailers provide.

Relationship Marketing: Uncovering the Mysteries Hidden in Consumer Data

The BAA presents Brand Activation Demystified, a series that will give you fresh perspectives on the latest approaches to strategy, execution and measurement in the key areas that form the marketing space where image and action disciplines converge to shape the way consumers experience a brand.

Relationship Marketing: Uncovering the Mysteries Hidden in Consumer Data

The BAA presents Brand Activation Demystified, a series that will give you fresh perspectives on the latest approaches to strategy, execution and measurement in the key areas that form the marketing space where image and action disciplines converge to shape the way consumers experience a brand.

Beauty Consumers Favor “Cruelty-Free” and “Natural” Product Claims

Nielsen looked at the product claims and messages getting share of wallet in the beauty aisle.

Shopper Marketing: The Year Ahead in Shopper Marketing

The BAA presents Brand Activation Demystified, a series that will give you fresh perspectives on the latest approaches to strategy, execution and measurement in the key areas that form the marketing space where image and action disciplines converge to shape the way consumers experience a brand.

Shopper Marketing: The Year Ahead in Shopper Marketing

The BAA presents Brand Activation Demystified, a series that will give you fresh perspectives on the latest approaches to strategy, execution and measurement in the key areas that form the marketing space where image and action disciplines converge to shape the way consumers experience a brand.

SpartanNash Delivers Personalized Savings

SpartanNash’s “yes Rewards” loyalty program leverages user-reported data to deliver a unique, personalized brand experience to each of its members.

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