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Search returned: 430 document(s).
In this session, Doug Van Andel shared the Saatch & Saatchi X approach to shopper marketing, including guidelines and practices, as well as the agency's perspective on issues within the space.
A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.
TVB looked at the media habits and behaviors of back to school shoppers.
Analysis of sales trends in pet categories.
An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.
Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.
Milk-Bone drove sales through an integrated campaign that encouraged pet owners to share Valentine’s Day love with their pets.
Capri Sun used TV, social media, and collectable packaging to promote its sweepstakes to children and their moms.
IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.
Marie Callender’s partnered with the USO and Scripps Network to deliver comfort to military men and women.
P&G launched its Target-exclusive Hair Food brand by creating events at farmers’ market to engage with Millennial “foodies.”
Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.
Liquid-Plumr created an in-store Augmented Reality experience to help overcome poor shelf positioning and increase market share.
To reverse slipping cookie aisle sales at Meijer, the grocer partnered with Mondelēz with an instant online and in-store game promoting different flavors of Oreo cookies.
Coca-Cola discussed how the “Share a Coke” program reversed a 15-year sales decline.
In this video, Coca-Cola discussed how the “Share a Coke” program reversed a 15-year sales decline.
According to the Beverage Information Group, consumers are no longer tied to one go-to drink.
Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.
As more digital retailers invest time and resources in the concept, pop-up stores are becoming more widespread.
Brand activation is the management of the total brand experience and brand/consumer relationship in order to drive business and increase consumer loyalty. In 2014, the ANA acquired the Brand Activation Association to offer its members a robust knowledge base on the six pillars of brand activation: promotion marketing, retail marketing, relationship marketing, experiential marketing, content marketing, and influencer marketing.