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Cisco's Brand Appeal: I Second That Emotion

Learn how Cisco creates brand loyalty and how to use this dynamic in your marketing and communications.

Sweepstakes 3: New Technologies Impacting Sweeps, Contests & Games

Building on the success of last year’s inaugural Sweepstakes, Contests and Games Webinar series, BAA's Sweepstakes Council returned with a next-level offering that offered perspectives from marketers, lawyers and agency practitioners.

Navigating the On Demand World of Millennial Shoppers

In this webinar, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.

Navigating the On Demand World of Millennial Shoppers

In this video, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.

Sweepstakes 2: Sweeps, Contests & Games in Social Media

Social media promotions dominate the promotion ecosystem. During this webinar, explore the unique challenges presented by social media promotions from the brand, legal and administrative perspectives.

Sweepstakes 1: The Strategic Use of Sweeps, Contests & Games

Two things are for sure, sweepstakes, contests, and games are a proven technique for enhancing brand activation and can be a potential source of significant liability if not conducted correctly.

How to Rediscover the Lost Art & Science of Product Sampling

Sampling has been proven time and time again to be THE marketing tactic to drive purchase. Consumers try it, like it, buy it. Seems simple enough. So why has sampling been in decline in recent years?

Push Vs. Pull: Triggers Are What Will Drive It

Consumers want seamless access to information when making a purchase online.

Family, Food, and Culture are Asian-American Staples

Insights into Asian-American consumers’ grocery shopping behaviors.

What’s in Asian-Americans’ Wallets?

Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.

Warby Parker, Moosejaw, and Amazon Earn Millennial Shopper Love in the Store

FutureCast shared four ways that retailers can win with Millennial shoppers.

Where It Counts

Brands are using geotargeting technology to improve the shopper experience.

Coca-Cola Share It Forward

Walmart and Coca-Cola teamed up to inspire shoppers to share over a million icy cold Cokes connecting retailer, shopper and brand for something powerful.

P&G Best of Beauty 2014

For years, Best Of Beauty was a P&G campaign anchored in celebrating the awards P&G brands won. However, retailers had recently lost interest and since shoppers shop differently at different retailers, we revamped the program to focus less on awards and more on micro-occasions.

The Big Win

IHG’s loyalty program was not performing as it once did, losing 4% revenue from the previous year and facing diminishing returns from its promotions. The brand leveraged the oodles of data at its disposal to give travelers what they wanted: personalized, relevant rewards with The Big Win.

B-to-B Customer Loyalty: The Proven Path to Monetizing Customer Experience

The Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.

B-to-B Customer Loyalty: The Proven Path to Monetizing Customer Experience

In this video, the Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.

B-to-B Customer Loyalty: The Proven Path to Monetizing Customer Experience

In this video, the Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.

The Rise of the Data-Driven Marketer

LinkedIn discussed how marketers can use data and analytics to improve the online shopping experience.

Build-a-Bear-Workshop: Innovation Is the Key to MORE

Build-a-Bear Workshop shared the best practices behind its innovative brand comeback.

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