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After a year of playing transitional defense, Target is taking the offensive, upping its marketing spending and digital initiatives, and getting ready to reinvent its food offerings.
There’s a wine retailing revolution taking place across America, and it’s happening in the supermarket. No longer confined to specialty shops and liquor marts, wine is carving out its own territory on the grocery floor.
Whether we’re pampering ourselves or our pets, we’re making a special trip to the store to do it, and that’s a big opportunity for retailers.
Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.
A new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides.
Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."
Deep discount promotions work better for U.S. retailers around Thanksgiving and Black Friday than at other times of the year.
Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.
Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.
The ASPCA shared the best practices that made it a top global licensor and an effective corporate partner across a range of consumer categories.
Rapid changes in technology are transforming lifestyles—and shopping habits.
A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.
Microsoft shared research on consumer needs along the consumer decision journey within the context of health and wellness.
ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.
In order to avoid being perceived and regulated as a lottery, marketers must craft sweepstakes and promotions carefully.
In this video, learn how marketers must craft sweepstakes and promotions carefully in order to avoid being perceived and regulated as a lottery.
Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.
In a June 2014 study sponsored by ion interactive, Demand Metric studied the relationship between Content Marketing and the buying cycle.
A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.
Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.