Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 462 document(s).

1234567 >>  Last (24)

Navigating the On Demand World of Millennial Shoppers

In this webinar, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.

How to Rediscover the Lost Art & Science of Product Sampling

Sampling has been proven time and time again to be THE marketing tactic to drive purchase. Consumers try it, like it, buy it. Seems simple enough. So why has sampling been in decline in recent years?

Family, Food, and Culture are Asian-American Staples

Insights into Asian-American consumers’ grocery shopping behaviors.

What’s in Asian-Americans’ Wallets?

Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.

Warby Parker, Moosejaw, and Amazon Earn Millennial Shopper Love in the Store

FutureCast shared four ways that retailers can win with Millennial shoppers.

Where It Counts

Brands are using geotargeting technology to improve the shopper experience.

B-to-B Customer Loyalty: The Proven Path to Monetizing Customer Experience

The Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.

B-to-B Customer Loyalty: The Proven Path to Monetizing Customer Experience

In this video, the Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.

The Rise of the Data-Driven Marketer

LinkedIn discussed how marketers can use data and analytics to improve the online shopping experience.

Build-a-Bear-Workshop: Innovation Is the Key to MORE

Build-a-Bear Workshop shared the best practices behind its innovative brand comeback.

The Rise of the Data-Driven Marketer

In this video, LinkedIn discussed how marketers can use data and analytics to improve the online shopping experience.

It’s About Time

Gradually, more retailers are experimenting with same-day delivery.

Saatchi & Saatchi X Takes on Shopper Marketing

In this session, Doug Van Andel shared the Saatch & Saatchi X approach to shopper marketing, including guidelines and practices, as well as the agency's perspective on issues within the space.

Connecting Media, Technology, and Brands to Tomorrow’s Consumer

A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.

Panera Creates a “No No List” of Ingredients

Panera announced that it is prohibiting ingredients based more on what consumers want than on hard scientific proof.

Millennial Optimism Reaches Four-Year High

Consumer confidence is at an all-time high, but many Millennials aren’t about to give up their deal-seeking behavior any time soon.

Targeting Back to School Shoppers

TVB looked at the media habits and behaviors of back to school shoppers.

Where’s the Beef? Why Consumers Are Buying Less Fresh Meat

While fresh meat is still a vital component of retail store health, consumers are shifting their purchasing behaviors and attitudes about meat.

Bricks and Clicks

Global grocery shoppers want a blended experience of digital and physical.

Customer Retention Efforts Can Backfire

A new study from Columbia Business School found that proactive retention campaigns may actually encourage customers to switch providers.

1234567 >>  Last (24)