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Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.
A new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides.
Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."
Deep discount promotions work better for U.S. retailers around Thanksgiving and Black Friday than at other times of the year.
Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.
Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.
Rapid changes in technology are transforming lifestyles—and shopping habits.
A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.
ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.
Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.
In a June 2014 study sponsored by ion interactive, Demand Metric studied the relationship between Content Marketing and the buying cycle.
A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.
Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.
Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.
Tastic Rice launched an integrated campaign in South Africa that focused on mobile engagement and user-generated content.
To stop sneaker speculation in Hong Kong, Nike created an online mobile Locker Room that provided avid fans with unique content and perks, including the opportunity to preorder the latest products.
The “Dove Seven-Day Challenge” used a mobile opt-in program to distribute samples, increase consumer consideration, and generate a customer database.
Coke and pizzeria franchise Mellow Mushroom teamed up to drive beverage sales by engaging restaurant guests with a mobile game and sweepstakes.
OMO developed a mobile rewards campaign to encourage and reward loyal consumers.
An app drove brand loyalty by offering rewards and upgrades to Samsung device owners at select entertainment events.