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Search returned: 59 document(s).
PepsiCo. used Spanish-language radio ads to promote its products for U.S. Hispanic family gatherings.
Dunkin’ Donuts used humor and cultural insights to promote products through Spanish-language radio ads.
Tecate used humor in radio ads to target bicultural Hispanic Millennials.
In general, listeners expect newly released music to appear on a streaming site within two weeks or less. Teens have the lowest tolerance for long waits, with 60% expecting newly released music to be available within a week.
The audio landscape in America today offers more choices for consumers and more types of programming than ever before.
Based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.
Outback Steakhouse recently rebooted its title college football bowl sponsorship to include more fan engagement and an appetizer giveaway.
Many Univision radio stations and programs will be rebranded and reformatted, as responsibilities for programming are moved away from local markets to corporate hubs in Los Angeles, San Antonio, and Miami.
Online radio is making big gains in audience share, with Pandora leading the way, according to the latest figures from Edison Research and Triton Digital.
In recent years, industry stakeholders for the magazine and radio fields have separately initiated investigations of the under-measurement problem for their respective media.
It may come as a surprise to some, but affluent consumers are the sweet spot of radio advertising. Each week, radio reaches some 94 percent of adults in the $75K+ household bracket.
Elliot Lum, vice president at Columbia Records Creative Agency, shared analysis from a Sony Music behavioral study on how marketers can more effectively target Millennials through music.
Coca-Cola built a social radio network to connect with teenagers living in Latin America using a mobile app.
Mary Sadeghy, senior director of marketing and business development at City of Hope, shared best practices, success stories, and the fundamentals that organizations should explore in cause marketing.
Radha Subramanyam, executive vice president, insights and analytics at Clear Channel Media, presented key findings of a study on the listening habits and expectations of today’s consumers.
In this webinar video, Radha Subramanyam, executive vice president, insights and analytics at Clear Channel Media, presented key findings of a study on the listening habits and expectations of today’s consumers.
In this piece Clear Channel provides key insights into the listening habits and expectations of today’s consumers and suggestions for best utilizing radio to drive interest in products and services.
After almost six years without dedicated marketing efforts and ensuing declines in consumption, KRAFT set out to reconnect KRAFT Macaroni & Cheese with less acculturated Hispanics. The objective of this campaign was to reach Hispanics through in-language communications and prove the effectiveness of dedicated efforts in four local test markets.
The College for Creative Studies came to us with a vexing problem — information session attendance was the surest way to convert a potential student into an enrolled student. Taking advantage of CCS' biggest disadvantage, their quirky location, we developed a unique voice in a segment that takes itself very seriously.
Facing the challenge of one of the nation’s most crowded financial markets, CommunityAmerica Credit Union achieved phenomenal success. Based on a keen market assessment and prognostication of cultural unrest, “ESCAPE Your Bank” was conceived as “A Movement,” introduced the conceptual twist of “Free-ing Checking."