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The weekly reach of radio among African-American and Hispanic consumers has been growing steadily over the past five years.
Research on Millennials and radio messaging tactics, including commercials and contests.
A case study of how radio raised brand awareness for a regional insurance company.
Nielsen shared total audience numbers across mobile, TV screen, social, and radio channels.
Nielsen research found more Millennials listen to radio weekly than older generations.
African-Americans consume above-average amounts of content, across a wide variety of media platforms, including radio, print, TV, and mobile.
New England and Seattle residents are likely to listen to coverage of the 2015 Super Bowl on their local radio stations before and after the big game.
PepsiCo. used Spanish-language radio ads to promote its products for U.S. Hispanic family gatherings.
Dunkin’ Donuts used humor and cultural insights to promote products through Spanish-language radio ads.
Tecate used humor in radio ads to target bicultural Hispanic Millennials.
In general, listeners expect newly released music to appear on a streaming site within two weeks or less. Teens have the lowest tolerance for long waits, with 60% expecting newly released music to be available within a week.
The audio landscape in America today offers more choices for consumers and more types of programming than ever before.
Based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.
Outback Steakhouse recently rebooted its title college football bowl sponsorship to include more fan engagement and an appetizer giveaway.
Many Univision radio stations and programs will be rebranded and reformatted, as responsibilities for programming are moved away from local markets to corporate hubs in Los Angeles, San Antonio, and Miami.
Online radio is making big gains in audience share, with Pandora leading the way, according to the latest figures from Edison Research and Triton Digital.
In recent years, industry stakeholders for the magazine and radio fields have separately initiated investigations of the under-measurement problem for their respective media.
It may come as a surprise to some, but affluent consumers are the sweet spot of radio advertising. Each week, radio reaches some 94 percent of adults in the $75K+ household bracket.
Elliot Lum, vice president at Columbia Records Creative Agency, shared analysis from a Sony Music behavioral study on how marketers can more effectively target Millennials through music.
Coca-Cola built a social radio network to connect with teenagers living in Latin America using a mobile app.