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When Worlds Collide: Old Ethics and Social Media

Legal experts from GE and Reed Smith explored what’s allowed and prohibited on social media under the rules of professional conduct.

Advertising Health

Jill Bollettieri, assistant general counsel at General Mills, and David G. Mallen, partner and co-chair of advertising disputes at Loeb & Loeb LLP., examined the latest issues surrounding the marketing of health and wellness to consumers.

Under Attack: A Battle Plan for Defending, Counterattacking in and Settling False Advertising Cases

Dolores DiBella, associate counsel of intellectual property at the National Football League, and Lawrence Weinstein, partner at Proskauer Rose LLP, discussed the best defense strategies for meritless Lanham Act claims.

Six FTC Concerns for 2014 and Beyond

Presenters took turns discussing six FTC concerns for the coming year: predictive scoring, the Internet of Things, COPPA, mobile tracking, data security, and mobile payments.

The Perilous Path to Global Reach

The Global Advertising Lawyers Alliance discussed different marketing environments from around the world and what to consider when launching a global campaign.

Colorado’s Retail Marijuana Regulations Cover Advertising, Labeling, and Packaging

The 122 pages of regulations issued recently by the Marijuana Enforcement Division of the Colorado Department of Revenue governing the retail sale of marijuana focus on a host of topics, including dozens of pages and rules relating to the advertising, labeling, and packaging of marijuana.

Verizon’s Social Media Evolution

W. David Hubbard, vice president and deputy general counsel, marketing, at Verizon, sheds light on the company's Social Center of Excellence and shares one of the biggest issues advertisers face in social. Hubbard is a featured speaker at the ANA Advertising Law and Public Policy Conference in April.

What Is the Key For Traditional Media Brands’ Quest to Regain Luster?

Consumers living in today’s wired society benefit greatly from the transformative powers of the Internet, which has revolutionized the way goods and services are advertised and sold. But they should be aware of the dangers posed by online advertising and retailing.

Davis & Gilbert LLP: SEC Confirms Companies May Use Social Media to Announce Material Information

In this advertising alert Davis & Gilbert LLP discuss the recent report from the Securities and Exchange Commission (SEC) clarifying that companies may use social media outlets such as Facebook and Twitter to announce material information.

Venable LLP: FTC’s Updated .com Disclosures Guidance

In this piece Venable LLP discussed the recently updated Federal Trade Commission (FTC) .com disclosures guide, designed to help digital advertisers make disclosures clear to avoid deception.

Has the Portrayal of Women in Advertising Come a Long Way, Baby?

A panel of experts discussed how women are represented in advertising, self-regulation throughout the industry, and governmental enforcement around the world.

Venable LLP: An Overview of the FTC’s New and Improved Green Guides

Venable LLP provides an overview of the Federal Trade Commission (FTC)’s new and improved green guidelines in this article from The Antitrust Source.

What’s Next?

To no one’s surprise, the industry is facing serious headwinds. Bob Liodice, president and CEO at ANA, discussed how the economy, the government, and the advertising industry itself are posting challenges for marketers.

Unanimous Supreme Court Invalidates FCC’s “Fleeting Expletives” Indecency Decisions and Denies Review of Invalidated Super Bowl Fine

This advertising alert from Davis Wright Tremaine LLP discusses a recent U.S. Supreme Court ruling that Federal Communications Commission (FCC) decisions targeting “fleeting” broadcasts of allegedly indecent material are unconstitutional.

Davis Wright Tremaine LLP: Court of Appeals Strikes Down Communications Act Ban

This advertising alert from Davis Wright Tremaine LLP discusses the recent decision of the U.S. Court of Appeals for the Ninth Circuit to strike down the Communications Act provisions banning political and issue advertising on noncommercial broadcasting stations.

Davis & Gilbert LLP: Study of "Up To" Claims Suggests Possible Change in FTC Standard

This advertising alert from Davis & Gilbert LLP discusses a recent Federal Trade Commission (FTC) study of marketers’ use of the phrase “up to” in claims surrounding their products or services, and the potential new substantiation requirements that may now be necessary as a result.

FTC Concerns Regarding ‘Up to’ Claims

Paul Franz, vice president and general counsel at Procter & Gamble, discussed a report commissioned by the Federal Trade Commission (FTC) that could indicate a change in the FTC’s standard on “up to” claims.

Made in U.S.A.: Ready for a Change?

This article from Venable LLP examines the effects of Made in U.S.A. (MIU) policy as it pertains to advertisers and producers of goods, inclusive of the history, application and revision of MIU standards, and visibility of the current standards in today's marketplace.

ReedSmith: Sliding from Social Media Success to Social Media Armageddon

Doug Wood, senior partner, ReedSmith, shared social media guidelines and keys for building a brand's social media policy.

Outdoor Advertising Today

This guide from the OAAA outlines the benefits of out-of-home advertising, as well as the legal restrictions the industry faces and the steps they are taking to become more environmentally friendly.

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