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Search returned: 318 document(s).
GE shared its approach to Marketing Accountability driven by the work it is doing with its businesses to drive commercial success/ROI.
comScore shared how accurate multichannel measurement can lead to better planning and execution of ad campaigns.
In this session attendees heard from Heather Dumford, Global Marketing Director of Media – ConAgra Foods, Cynthia Neumann, Director of Corporate Alliances – ConAgra Foods, and Scott Joslin, Vice President of Marketing Solutions – comScore on how ConAgra, one of North America's largest packaged food companies, worked with their advertising partners to transform its approach to online advertising, resulting in improved campaign performance and ROI.
GoDaddy discussed its transition to data-driven marketing, and shared learnings and best practices picked up along the way.
A look at which legacy brands have positioned themselves in ways that fit with Americans' changing eating patterns.
The Montana Office of Tourism used “geofencing” to measure the ROI of a mobile marketing campaign that was created to attract skiers Montana’s slopes.
Teradata shared tips to improve email performance, including an infographic on responsive design and a glossary of email deliverability terms.
According to a new survey spearheaded by BMA-Colorado, marketers are growing frustrated by their in-house reputations.
A guide to how controlled marketing experiments can help improve campaign success.
Forrester research shares why performance-based agency compensation hasn’t resulted in higher quality work, and provides alternate methods to motivate agency partners.
In this webinar video, Forrester research shares why performance-based agency compensation hasn’t resulted in higher quality work, and provides alternate methods to motivate agency partners.
This webinar featured Kellogg's journey amid other leading marketers to help improve some of the shortcomings of Hispanic audience and sales measurements.
Nonprofit organization Ducks Unlimited has driven conversions and revenue with Facebook.
Calculating a complete Marketing ROI may be beyond the scope of most (maybe all) companies today.
Before you can determine what to measure, you have to have alignment on what Marketing is tasked to accomplish.
An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.
Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.
In sports marketing, discover the 5 ways to address to make your CEO happy: transparency, relevancy, vision, controls, and collaboration.
Citi developed a proprietary framework to measure the effectiveness of its social content.
Aaron Fetters, director of the insights and analytics solution center at Kellogg, discussed data, analytics, and ROI.