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General, high-level guidance concerning negotiations with media agencies and individually drafting contracts with media agencies.
The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
In this Q&A, Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg discusses how technology and big data impact analytics and ROI.
These seven characteristics are needed to become a leading, authentic, and trusted brand.
This webinar illustrated the seven characteristics that are needed to become a leading, authentic, and trusted brand.
National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst.
Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.
Debra Berman is fighting to bring back JCPenney after a series of moves drove away loyal shoppers. She’s made some progress but knows there are still many challenges ahead.
Today marketers must provide a variety of measurements, roll up reports to show progress, and demonstrate real ROI (return on investment).
The marketing organization is evolving quickly, and the expectations for what we can and should deliver have changed dramatically.
Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.
TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.
Frito-Lay shared its innovative approach to creating consumer-centric social content.
This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.
How William Blair & Company has worked to integrate its marketing automation tools with social media, email campaigns, and analytics in a highly regulated industry.
How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.
MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.
IKEA shared best practices for creating social content and evaluating its value.