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Measuring Multichannel Marketing

comScore shared how accurate multichannel measurement can lead to better planning and execution of ad campaigns.

ConAgra Transforms their Online Advertising to Improve ROI

In this session attendees heard from Heather Dumford, Global Marketing Director of Media – ConAgra Foods, Cynthia Neumann, Director of Corporate Alliances – ConAgra Foods, and Scott Joslin, Vice President of Marketing Solutions – comScore on how ConAgra, one of North America's largest packaged food companies, worked with their advertising partners to transform its approach to online advertising, resulting in improved campaign performance and ROI.

Driving Sales & Brand Authority

HD Supply utilized 2013 sales data to optimize both paid and organic search to increase awareness and drive revenue.


The five keys to the future of B-to-B marketing, the role of technology when it comes to connecting with consumers, and inside the mind of Rishad Tobaccowala, chief strategist at Publicis Groupe.

Making TV Ads Accountable

GoDaddy discussed its transition to data-driven marketing, and shared learnings and best practices picked up along the way.

Food and Beverage “Power Brands”

A look at which legacy brands have positioned themselves in ways that fit with Americans' changing eating patterns.

State of Montana Turns $25,000 Investment into $6.9 million

The Montana Office of Tourism used “geofencing” to measure the ROI of a mobile marketing campaign that was created to attract skiers Montana’s slopes.

Email Marketing Fundamentals

Teradata shared tips to improve email performance, including an infographic on responsive design and a glossary of email deliverability terms.

Where's the Trust?

According to a new survey spearheaded by BMA-Colorado, marketers are growing frustrated by their in-house reputations.

Proving Marketing Impact: Three Keys to Doing It Right

A guide to how controlled marketing experiments can help improve campaign success.

Has Performance-Based Agency Compensation Failed?

Forrester research shares why performance-based agency compensation hasn’t resulted in higher quality work, and provides alternate methods to motivate agency partners.

Has Performance-Based Agency Compensation Failed?

In this webinar video, Forrester research shares why performance-based agency compensation hasn’t resulted in higher quality work, and provides alternate methods to motivate agency partners.

Refining Hispanic ROI in a Total Market World

This webinar featured Kellogg's journey amid other leading marketers to help improve some of the shortcomings of Hispanic audience and sales measurements.

Using Facebook to Drive Conversions

Nonprofit organization Ducks Unlimited has driven conversions and revenue with Facebook.

Marketing ROI: Is What You're Measuring Really Marketing ROI?

Calculating a complete Marketing ROI may be beyond the scope of most (maybe all) companies today.

Measuring Marketing Accurately…Depends on Defining Your Desired Outcome

Before you can determine what to measure, you have to have alignment on what Marketing is tasked to accomplish.

Ad Tech for a Connected World

An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.

Designs of Experiments - Optimizing Investments in Real Time

Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.

Use CEO’s Strengths to Win Support for Sports Sponsorship

In sports marketing, discover the 5 ways to address to make your CEO happy: transparency, relevancy, vision, controls, and collaboration.

Citi’s Social Measurement Framework

Citi developed a proprietary framework to measure the effectiveness of its social content.

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