Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 315 document(s).

1234567 >>  Last (16)

Making TV Ads Accountable

GoDaddy discussed its transition to data-driven marketing, and shared learnings and best practices picked up along the way.

Food and Beverage “Power Brands”

A look at which legacy brands have positioned themselves in ways that fit with Americans' changing eating patterns.

State of Montana Turns $25,000 Investment into $6.9 million

The Montana Office of Tourism used “geofencing” to measure the ROI of a mobile marketing campaign that was created to attract skiers Montana’s slopes.

Email Marketing Fundamentals

Teradata shared tips to improve email performance, including an infographic on responsive design and a glossary of email deliverability terms.

Where's the Trust?

According to a new survey spearheaded by BMA-Colorado, marketers are growing frustrated by their in-house reputations.

Proving Marketing Impact: Three Keys to Doing It Right

A guide to how controlled marketing experiments can help improve campaign success.

Has Performance-Based Agency Compensation Failed?

Forrester research shares why performance-based agency compensation hasn’t resulted in higher quality work, and provides alternate methods to motivate agency partners.

Has Performance-Based Agency Compensation Failed?

In this webinar video, Forrester research shares why performance-based agency compensation hasn’t resulted in higher quality work, and provides alternate methods to motivate agency partners.

Refining Hispanic ROI in a Total Market World

This webinar featured Kellogg's journey amid other leading marketers to help improve some of the shortcomings of Hispanic audience and sales measurements.

Using Facebook to Drive Conversions

Nonprofit organization Ducks Unlimited has driven conversions and revenue with Facebook.

Marketing ROI: Is What You're Measuring Really Marketing ROI?

Calculating a complete Marketing ROI may be beyond the scope of most (maybe all) companies today.

Measuring Marketing Accurately…Depends on Defining Your Desired Outcome

Before you can determine what to measure, you have to have alignment on what Marketing is tasked to accomplish.

Ad Tech for a Connected World

An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.

Designs of Experiments - Optimizing Investments in Real Time

Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.

Use CEO’s Strengths to Win Support for Sports Sponsorship

In sports marketing, discover the 5 ways to address to make your CEO happy: transparency, relevancy, vision, controls, and collaboration.

Citi’s Social Measurement Framework

Citi developed a proprietary framework to measure the effectiveness of its social content.

4 Questions on Measurement for Aaron Fetters

Aaron Fetters, director of the insights and analytics solution center at Kellogg, discussed data, analytics, and ROI.

Effective Content Marketing: What Marketers Need to Know

An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.

Advice on Obtaining Transparency and Return of Media Income

General, high-level guidance concerning negotiations with media agencies and individually drafting contracts with media agencies.

Kellogg: Increasing ROI Through Measurement and Optimization

Kellogg’s has been able to improve ROI through measurement and optimization.

1234567 >>  Last (16)