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Search returned: 302 document(s).
Calculating a complete Marketing ROI may be beyond the scope of most (maybe all) companies today.
Before you can determine what to measure, you have to have alignment on what Marketing is tasked to accomplish.
An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.
Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.
In sports marketing, discover the 5 ways to address to make your CEO happy: transparency, relevancy, vision, controls, and collaboration.
Citi developed a proprietary framework to measure the effectiveness of its social content.
Aaron Fetters, director of the insights and analytics solution center at Kellogg, discussed data, analytics, and ROI.
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
General, high-level guidance concerning negotiations with media agencies and individually drafting contracts with media agencies.
Kellogg’s has been able to improve ROI through measurement and optimization.
Ford shared how it leveraged in-house predictive models and marketing ROI tools to drive its business.
USAA shared how it built the ideal analytics team and placed them in an environment to succeed, which resulted in the brand receiving the first-ever ANA Marketing Analytics Leadership Award.
The ARF believes the marketing industry faces a measurement mandate.
Dannon shared how it drove business by creating a program that generated meaningful, actionable consumer insights.
This webinar provided an overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
In this Q&A, Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg discusses how technology and big data impact analytics and ROI.
These seven characteristics are needed to become a leading, authentic, and trusted brand.
This webinar illustrated the seven characteristics that are needed to become a leading, authentic, and trusted brand.