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Search returned: 294 document(s).
Citi developed a proprietary framework to measure the effectiveness of its social content.
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
General, high-level guidance concerning negotiations with media agencies and individually drafting contracts with media agencies.
Kellogg’s has been able to improve ROI through measurement and optimization.
Ford shared how it leveraged in-house predictive models and marketing ROI tools to drive its business.
USAA shared how it built the ideal analytics team and placed them in an environment to succeed, which resulted in the brand receiving the first-ever ANA Marketing Analytics Leadership Award.
Dannon shared how it drove business by creating a program that generated meaningful, actionable consumer insights.
This webinar provided an overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
In this Q&A, Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg discusses how technology and big data impact analytics and ROI.
These seven characteristics are needed to become a leading, authentic, and trusted brand.
This webinar illustrated the seven characteristics that are needed to become a leading, authentic, and trusted brand.
National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst.
Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.
Debra Berman is fighting to bring back JCPenney after a series of moves drove away loyal shoppers. She’s made some progress but knows there are still many challenges ahead.
Today marketers must provide a variety of measurements, roll up reports to show progress, and demonstrate real ROI (return on investment).
The marketing organization is evolving quickly, and the expectations for what we can and should deliver have changed dramatically.
Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.
TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.