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Search returned: 35 document(s).
Sequent Partners Consulting provided an update on its multi-client learning initiative to advance the practice of measuring the financial return on sponsorship investments.
Target shares how it developed its various sponsorships to deepen consumer engagement, create brand love, and most importantly, drive business.
This report covers findings from various ANA Committee Leadership Initiatives.
This ANA Insight Brief features sponsorship case studies from Con Edison, Herbalife, Home Depot, Norwegian Cruise Line, and SAS. Read about important considerations to protect your sponsorship, secrets to successful experiential marketing, and the most popular types of events sponsored by ANA members.
In this survey, the ANA sought out critical insights about how companies are measuring the results of their sponsorship and/or event marketing initiatives.
John Neukom, brand manager at Capital One Bank, and Jim Andrews, senior vice president of content strategy at IEG, discussed sponsorship best practices and how Capital One consolidated its sponsorship properties from 200 to 20.
Liberty Mutual has announced that it will be a sponsor of the U.S. Olympic Committee and the 2014 FIFA World Cup, according to IEG.
Deb O’Connor, senior manager, brand experience, Whirlpool Corporation, shared how the KitchenAid brand's presenting sponsorship of the Senior PGA Championship not only created new customers and increased awareness for the KitchenAid brand, but is helping to transform a community in need.
Rich Karlis, director, corporate sponsorships, CenturyLink, and Matt Wright, vice president of strategy and operations, marketing partnerships, Phoenix Suns/Phoenix Mercury, discussed the evolution of their partnership as well as how they are working together to elevate program activation and measurement.
Jim Andrews, senior vice president, content strategy, IEG, LLC, interviewed Jennifer Storms, senior vice president, global sports marketing, PepsiCo, Inc., about her role in sponsorships at PepsiCo, and how the company has launched a new global strategy for leveraging partnerships across multiple products and brands.
Lauren Ukman, chief executive officer, IEG, LLC, and Jim Andrews, senior vice president, content strategy, IEG, LLC, discussed the key value drivers that leading brands are leveraging to turn sponsorship and event marketing from an expense into an investment which can deliver real returns.
The 12th annual IEG/Performance Research Sponsorship Decision-makers Survey indicated that sponsors are changing how they evaluate and activate their partnerships.
Larry Albus, vice president, client solutions, and Matt Petersen, vice president, client solutions, IEG Consulting, described how companies can take control of their sponsorships using objective selection and evaluation tools.
This white paper from IEG looks at how marketers can apply marketing science to sponsorship ROI measurement.
This white paper from Aimia offers three strategies for improving loyalty program partnerships.
Containing data from ANA members, TD Bank and AB-InBev, this Insight Brief looks at how marketers can be more accountable when it comes to sponsorship measurement and ROI. ANA survey results are also shared in this helpful compilation of resources.
SAP’s approach to sponsorship has evolved from a focus on hospitality and awareness-building to creating integrated platforms that highlight their technological expertise, according to IEG.
Silas Fisher, group director, marketing analytics, OgilvyAction, discussed how marketers can begin to build a measurement framework for their sponsorships.
Todd Lawrence, promotions and sponsorship manager, Subaru of America, Inc. discussed the consumer insights that lie at the heart of Subaru's sponsorship program and also demonstrated how the automaker is able to track sales and ROI from these investments.
The 11th annual IEG/Performance Research Sponsorship Survey reveals that sponsors are optimistic about leveraging their sponsorship platforms in 2011.