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Legal Affairs Committee Update: August 2015

Reporting by GALA (Global Advertising Lawyers Alliance) from the August Government & Legal Affairs Council meeting, which includes an update on marketing and advertising law developments, including social and digital media space from Brazil, Canada, China, Israel, Russia and Sweden.

Licensing #3: Maximizing the Effectiveness of Your License

The third and final installment of our Licensing series wraps up with a deep-dive into ways you can get the most out of your licensing arrangement.

Licensing #2: What Marketers Need To Know — The Legal Side of Licensing and License Negotiation

Designed to steer clear of the legalese, this webinar featured marketing and intellectual property lawyers who dove into the anatomy of a license agreement.

Licensing #1: The Basics of Licensing

This Webinar covered the big picture: What licensing is; how it differs from promotion; how and when you might use licensing in your marketing mix (including licensing in and licensing out); and the in-house versus outsourced options.

Update from Washington

ANA's Dan Jaffe covered what you can expect in Washington and the states as we head into the second half of 2015 and the upcoming Presidential nominating marathon.

Married to the Mob: Using Crowdsourced Data as Substantiation

This session explored when, and how, can you use crowdsourced data to create and substantiate advertising claims.

Social Media 2.0

This session offered an overview of key legal issues to be aware of with regard to advertising with a focus on basic advertising rules, common advertising techniques and intellectual property issues.

Sweepstakes 1: The Strategic Use of Sweeps, Contests, and Games

This webinar explained the benefits of prize promotions for brand activation and how brands can avoid liability.

Sweepstakes 1: The Strategic Use of Sweeps, Contests, and Games

This webinar explained the benefits of prize promotions for brand activation and how brands can avoid liability.

Are You Covered? Understanding Vendor Endorsements

This webinar will provide an overview of the Additional Insured endorsement (also known as vendor endorsement) in a standard Commercial General Liability (“CGL”) insurance policy.

Are You Covered? Understanding Vendor Endorsements

This webinar will provide an overview of the Additional Insured endorsement (also known as vendor endorsement) in a standard Commercial General Liability (“CGL”) insurance policy.

Catching up with Douglas J. Wood

Catching up with Douglas J. Wood, partner with Reed Smith LLP.

’Square Peg’ Lawyers and ‘Round Hole’ Ethics: Twelve Legal Ethics Issues for In-House Lawyers (and Outside Counsel Who Assist Them)

"Square Peg" Lawyers and "Round Hole" Ethics - by Bruce Johnson, Partner at Davis Wright Tremaine LLP, presented the ethical issues confronting in-house counsel in a number of areas.

Protecting Your Brand in the Digital Supply Chain

The Trustworthy Accountability Group (TAG) is an industry initiative to combat fraud and promote brand safety through greater transparency in the digital ad space.

Effectively Negotiating Sports and Entertainment Sponsorships

Legal professionals from Verizon and the NFL discussed the current sports and entertainment sponsorship landscape.

Privacy Contracts: What Happens When Things Go Wrong

Legal experts discussed best practices for addressing and managing a customer data breach.

Celebrity and Brand Ambassador Arrangements

Legal professionals discussed the latest developments in brand/celebrity agreements, and shared best practices for both parties.

Negotiating Advertising Agency/Client Contracts

Legal professionals from brands and agencies discussed the evolution of the client/agency contract.

Music, Video, and Creative Rights Deals

Dick’s Sporting Goods discussed key issues and best practices regarding the licensing and use of content.

What's The Deal With Native Advertising (And Why, Oh Why, Should You Care)?

This webinar did a deep dive into the issues surrounding native advertising, synthesizing relevant precedent and guidance from the Federal Trade Commission (FTC) and the NAD and examining some of the most common native advertising formats in use today.

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