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Patent Troll Liability in Client/Agency Contracts

In the adver­tising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.

ICANN New gTLD Program Update

Reed Smith LLP provides a review of the issues surrounding ICANN and TLD registration.

Brand Activation Law: The Creative Interplay of Promotion Marketing and Advertising

An overview of the challenges marketing and advertising lawyers can face around brand activation law.

Food Industry Wins Two GMO Labeling Battles, But The Consumer Perception War Stretches Ahead

The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon on Tuesday.

AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee

AppNexus is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.

The Legislative Climate in D.C. and the Implications for Pharma

Trends in Washington that will affect the pharmaceutical industry include tax reform proposals and privacy concerns.

Social Media Risks and Rewards for Pharma

An overview of the regulatory landscape across social media for pharmaceutical companies.

Award-Winning Case Study: ZYRTEC’s "Muddle No More”

ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.

Alcoholic Beverages Law

This session provided marketers with an overview of the laws and regulations that affect the alcoholic beverage industry.

California Law: How Different Is It?

California’s privacy laws are unique and complicated, but also often provide the rest of the country with a road map for moving forward in this space.

The Basics of Privacy Law and Data Protection

Privacy laws and how they relate to the collection of consumer information are discussed in this presentation from the BAA’s Marketing Law Conference.

The Basics of Sweepstakes and Contests

In order to avoid being perceived and regulated as a lottery, marketers must craft sweepstakes and promotions carefully.

The Expanding Law of Customer Review

Topics covered in this panel discussion, featuring representatives from TripAdvisor, Expedia, and Home Away, included aggregate customer reviews, syndicators of customer reviews, and the ethics of giving better placement to favorable reviews.

Ethics: Key Considerations for Marketing Counsel

This panel discussion, featuring representatives from Allstate and Harley-Davidson, explored ethical issues that attorneys working in marketing may encounter.

SAG-AFTRA Changes and Issues in the Digital/Social Universe

The growth of digital media has made it necessary for the SAG-AFTRA collective bargaining agreement to be reviewed in order to potentially include new types of performances and talent.

Negotiating the Tricky Terrain of Implied Advertising Claims

Challenging implied false advertising claims is a lengthy and time-consuming process that can be conducted via two different methods.

Snapchat Hackers Threaten To Release Image Database

Threatening Snapchat’s standing as a secure platform, hackers claim to have intercepted hundreds of thousands of private user messages.

Don’t Be the Next #Socialmediafail

Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Given Privacy Issues, Facebook Developing Anonymous Message App

Facebook is developing an anonymous messaging app. This article traverses the emerging anonymous messaging app landscape.

Protecting Brands in the Event of a Data Breach

In this webinar, Reed Smith shared the potential consequences of a poorly-handled data breach, and offered brands best practices to prepare for and deal with a breach.

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