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In the advertising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.
An overview of the challenges marketing and advertising lawyers can face around brand activation law.
The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon on Tuesday.
AppNexus is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.
Trends in Washington that will affect the pharmaceutical industry include tax reform proposals and privacy concerns.
An overview of the regulatory landscape across social media for pharmaceutical companies.
ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.
Threatening Snapchat’s standing as a secure platform, hackers claim to have intercepted hundreds of thousands of private user messages.
Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.
Facebook is developing an anonymous messaging app. This article traverses the emerging anonymous messaging app landscape.
In this webinar, Reed Smith shared the potential consequences of a poorly-handled data breach, and offered brands best practices to prepare for and deal with a breach.
Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.
Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.
In this webinar, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.
The latest developments in Washington around issues of tax reform, gridlock, and data security.
Preliminary details were shared on an ANA-led initiative to address online piracy challenges through self-regulation.
The Digital Advertising Alliance discussed what marketers need to know at the 2014 ANA Digital & Social Media Conference.
In this video, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.
From storing information securely to not being overly intrusive, big data requires big efforts in data stewardship.
If you want to figure out how big data can help your marketing organization make faster and better business decisions, then it is important to understand the additional baggage that big data brings along with it.