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Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.
Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.
The latest developments in Washington around issues of tax reform, gridlock, and data security.
Preliminary details were shared on an ANA-led initiative to address online piracy challenges through self-regulation.
From storing information securely to not being overly intrusive, big data requires big efforts in data stewardship.
If you want to figure out how big data can help your marketing organization make faster and better business decisions, then it is important to understand the additional baggage that big data brings along with it.
Is increasing government scrutiny on the way? Two reports out of Washington in May 2014 could signal a move in that direction.
In this presentation, Kevin Jakel, CEO of Unified Patents, shared his thoughts on patent troll deterrence via a solution that can be deployed for groups of companies.
In this presentation, Alex Fjelstad, SVP of Twin City Group, discussed patent infringement insurance.
Representative Laura DeLauro (D-Conn.) is working on a proposal to tax sugar-sweetened beverages, such as soda, to help combat the country's obesity issues.
The Better Business Bureau's self-regulatory National Advertising Division stated that bloggers who receive gift cards from General Mills in order to review Yoplait yogurt need to clearly disclose that information in their posts.
Although 64 percent of consumers remain concerned about websites tracking their online behavior, 80 percent have come to accept that total consumer privacy is no longer a viable option.
Four social media professionals from four countries on three continents discussed how global brands can be flexible to the social media interests of individual cultures while maintaining a cohesive voice.
Bot fraud costs advertisers billions of dollars and can affect even highly targeted campaigns.
Yahoo! will no longer respect do-not-track requests from users, reversing its position on this issue.
American grocery stores are uniquely positioned to build a customer-centric organization.
The World Wide Web Consortium moved closer to defining and implementing its do-no-track initiative, which has been in progress for the past three years.
In this video, legal experts from AT&T, Crowell & Moring LLP, and PayPal discussed the challenges and most effective strategies of companies in effort to secure consumer data.
Legal experts from GE and Reed Smith explored what’s allowed and prohibited on social media under the rules of professional conduct.