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Protecting Brands in the Event of a Data Breach

Data breaches are increasingly posing massive risks to brands. This webinar explored essential strategies to mitigate risk and damage to your brand.

Advertising Law

Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.

Big Data, Big Problems

Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.

Don’t Be the Next #Socialmediafail

Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Don’t Be the Next #Socialmediafail

In this webinar, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Update from Washington

The latest developments in Washington around issues of tax reform, gridlock, and data security.

The Latest on Industry Anti-Piracy Efforts

Preliminary details were shared on an ANA-led initiative to address online piracy challenges through self-regulation.

Don’t Be the Next #Socialmediafail

In this video, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Avoiding the "Creep Factor"

From storing information securely to not being overly intrusive, big data requires big efforts in data stewardship.

Getting Big Data to Pay Off

If you want to figure out how big data can help your marketing organization make faster and better business decisions, then it is important to understand the additional baggage that big data brings along with it.

Big Data Goes to Washington

Is increasing government scrutiny on the way? Two reports out of Washington in May 2014 could signal a move in that direction.

United Patents: Patent Troll Deterrence – Ideas to Disrupt the Patent Troll Model

In this presentation, Kevin Jakel, CEO of Unified Patents, shared his thoughts on patent troll deterrence via a solution that can be deployed for groups of companies.

Twin City Group: The World of Intellectual Property Insurance

In this presentation, Alex Fjelstad, SVP of Twin City Group, discussed patent infringement insurance.

Legislator to Propose Federal Tax on Sugary Drinks

Representative Laura DeLauro (D-Conn.) is working on a proposal to tax sugar-sweetened beverages, such as soda, to help combat the country's obesity issues.

Yoplait Should Tell Bloggers to Disclose Gift Cards, Per Better Business Bureau

The Better Business Bureau's self-regulatory National Advertising Division stated that bloggers who receive gift cards from General Mills in order to review Yoplait yogurt need to clearly disclose that information in their posts.

Consumers Accept Declining Privacy

Although 64 percent of consumers remain concerned about websites tracking their online behavior, 80 percent have come to accept that total consumer privacy is no longer a viable option.

The Impact of Social Media Globalization: Why People Are More Important than Your Logo

Four social media professionals from four countries on three continents discussed how global brands can be flexible to the social media interests of individual cultures while maintaining a cohesive voice.

Bot Fraud and How to Protect Your Brand

Bot fraud costs advertisers billions of dollars and can affect even highly targeted campaigns.

Snapchat Settles Privacy Charges

The Federal Trade Commission reported that Snapchat agreed to settle with users who felt duped by the social network's data policies and is now required to develop a privacy policy.

Yahoo! Won't Honor Do-Not-Track Settings

Yahoo! will no longer respect do-not-track requests from users, reversing its position on this issue.

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