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Patent Troll Liability in Client/Agency Contracts

In the adver­tising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.

Brand Activation Law: The Creative Interplay of Promotion Marketing and Advertising

An overview of the challenges marketing and advertising lawyers can face around brand activation law.

Food Industry Wins Two GMO Labeling Battles, But The Consumer Perception War Stretches Ahead

The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon on Tuesday.

AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee

AppNexus is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.

The Legislative Climate in D.C. and the Implications for Pharma

Trends in Washington that will affect the pharmaceutical industry include tax reform proposals and privacy concerns.

Social Media Risks and Rewards for Pharma

An overview of the regulatory landscape across social media for pharmaceutical companies.

Award-Winning Case Study: ZYRTEC’s "Muddle No More”

ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.

Snapchat Hackers Threaten To Release Image Database

Threatening Snapchat’s standing as a secure platform, hackers claim to have intercepted hundreds of thousands of private user messages.

Don’t Be the Next #Socialmediafail

Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Given Privacy Issues, Facebook Developing Anonymous Message App

Facebook is developing an anonymous messaging app. This article traverses the emerging anonymous messaging app landscape.

Protecting Brands in the Event of a Data Breach

In this webinar, Reed Smith shared the potential consequences of a poorly-handled data breach, and offered brands best practices to prepare for and deal with a breach.

Advertising Law

Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.

Big Data, Big Problems

Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.

Don’t Be the Next #Socialmediafail

In this webinar, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Update from Washington

The latest developments in Washington around issues of tax reform, gridlock, and data security.

The Latest on Industry Anti-Piracy Efforts

Preliminary details were shared on an ANA-led initiative to address online piracy challenges through self-regulation.

Digital Advertising Alliance: What Marketers Need to Know

The Digital Advertising Alliance discussed what marketers need to know at the 2014 ANA Digital & Social Media Conference.

Don’t Be the Next #Socialmediafail

In this video, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Avoiding the "Creep Factor"

From storing information securely to not being overly intrusive, big data requires big efforts in data stewardship.

Getting Big Data to Pay Off

If you want to figure out how big data can help your marketing organization make faster and better business decisions, then it is important to understand the additional baggage that big data brings along with it.

1234567 >>  Last (15)