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Search returned: 298 document(s).
In the advertising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.
Reed Smith LLP provides a review of the issues surrounding ICANN and TLD registration.
An overview of the challenges marketing and advertising lawyers can face around brand activation law.
The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon on Tuesday.
AppNexus is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.
Trends in Washington that will affect the pharmaceutical industry include tax reform proposals and privacy concerns.
An overview of the regulatory landscape across social media for pharmaceutical companies.
ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.
This session provided marketers with an overview of the laws and regulations that affect the alcoholic beverage industry.
California’s privacy laws are unique and complicated, but also often provide the rest of the country with a road map for moving forward in this space.
Privacy laws and how they relate to the collection of consumer information are discussed in this presentation from the BAA’s Marketing Law Conference.
In order to avoid being perceived and regulated as a lottery, marketers must craft sweepstakes and promotions carefully.
Topics covered in this panel discussion, featuring representatives from TripAdvisor, Expedia, and Home Away, included aggregate customer reviews, syndicators of customer reviews, and the ethics of giving better placement to favorable reviews.
This panel discussion, featuring representatives from Allstate and Harley-Davidson, explored ethical issues that attorneys working in marketing may encounter.
The growth of digital media has made it necessary for the SAG-AFTRA collective bargaining agreement to be reviewed in order to potentially include new types of performances and talent.
Challenging implied false advertising claims is a lengthy and time-consuming process that can be conducted via two different methods.
Threatening Snapchat’s standing as a secure platform, hackers claim to have intercepted hundreds of thousands of private user messages.
Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.
Facebook is developing an anonymous messaging app. This article traverses the emerging anonymous messaging app landscape.
In this webinar, Reed Smith shared the potential consequences of a poorly-handled data breach, and offered brands best practices to prepare for and deal with a breach.