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  • Top Ten Questions in Negotiating Contracts with Media Buying Agencies

    Event Recaps   September 13, 2016  

    This webinar gave a summary of the K2 Intelligence report on media rebates and incentives and reviewed the top ten questions advertisers need to consider in reviewing contracts with media buying agencies.

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  • Top Ten Questions in Negotiating Contracts with Media Buying Agencies

    Webinars   September 13, 2016  

    In this webinar, get a summary of the K2 Intelligence report on media rebates and incentives and reviewed the top ten questions advertisers need to consider in reviewing contracts with media buying agencies.

    view
  • Four Ways to Fight the Privacy vs. Relevance Battle

    MediaPost   September 6, 2016  

    There are four things marketers can — and should — be doing to improve trust and pave the way for relevance and personalization.

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  • Staying in Bounds

    ANA Magazine   September 5, 2016  

    How brands in regulated industries keep their marketing fresh and creative while playing by the rules.

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  • BAA Government & Legal Affairs Update: August 2016

    Event Recaps   August 25, 2016  

    Members of the Global Advertising Lawyers Alliance (GALA) covered hot topics on advertising and marketing in their jurisdictions over the last few months.

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  • Pokémon GO: Marketing’s Newest Opportunity

    Event Recaps   August 3, 2016  

    John Feldman, partner at Reed Smith, explained the logistics of Pokémon GO and the legal issues associated with the game.

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  • Pokémon GO: Marketing’s Newest Opportunity

    Webinars   August 3, 2016  

    In this webinar video, John Feldman, partner at Reed Smith, explained the logistics of Pokémon GO and the legal issues associated with the game.

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  • Shopper Marketing: Hot Topics and Developing Legal Issues

    Event Recaps   July 27, 2016  

    The latest developments in shopper marketing law and a look at how companies can collect consumer data in a safe, legal way.

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  • Shopper Marketing: Hot Topics and Developing Legal Issues

    Session Videos   July 27, 2016  

    In this video, get the latest developments in shopper marketing law and a look at how companies can collect consumer data in a safe, legal way.

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  • BAA Government & Legal Affairs Update: July 2016

    Event Recaps   July 21, 2016  

    Venable presented recent developments in FTC, federal regulatory matters, and daily sports fantasy games legislation.

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  • Promoting Women Through the #SeeHer Initiative

    Event Recaps   July 20, 2016  

    Jim Bechtold of the ANA's Alliance for Family Entertainment (AFE) discusses how the #SeeHer initiative will work with industry to accurately portray women and girls in advertising and how marketers can get involved

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  • An Agency Checkup from the Neckup

    Event Recaps   July 20, 2016  

    ANA’s General Counsel, Doug Wood, discussed the findings of the K2 report on transparency and also shared new information on what advertisers need to do to protect themselves in light of the report.

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  • What's New In Washington?

    Event Recaps   July 20, 2016  

    ANA’s Dan Jaffe provided an update on the advertising impacts of the 2016 election and discussed major court cases and two important and potentially damaging rulemakings at the FCC - and how ANA is responding.

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  • Putting Disclosures to the Test

    Event Recaps   July 20, 2016  

    John Feldman discussed the upcoming FTC workshop on the testing and evaluation of various disclosures that companies make to consumers about advertising claims, privacy practices, and other information.

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  • The New SAG-AFTRA Commercials Contract

    Event Recaps   July 12, 2016  

    Stacy K. Marcus, counsel for the Joint Policy Committee on broadcast talent union relations and partner at Reed Smith LLP, discussed the terms of the latest SAG-AFTRA agreement.

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  • The New SAG-AFTRA Commercials Contract

    Webinars   July 12, 2016  

    In this webinar, Stacy K. Marcus, counsel for the Joint Policy Committee on broadcast talent union relations and partner at Reed Smith LLP, discussed the terms of the latest SAG-AFTRA agreement.

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  • Building Trust at the Point of Care

    MediaPost   July 1, 2016  

    MediaPost shared three ways that healthcare marketers can use message targeting techniques without breaking the trust of patients.

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  • The Industry’s Road Map to Fighting Fraud: AAM’s 2016 Guide to Media Transparency

    Knowledge Partners   June 20, 2016  

    This section of AAM’s 2016 Guide to Media Transparency looks closer at the industry’s game plan for fighting back against fraud, how the various initiatives fit together and what you should know about them.

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  • Influence Marketers, Bloggers, and Celebrity Agreements

    Event Recaps   June 14, 2016  

    Phelps & Phillips LLP shared recent FTC cases involving influencer marketing, along with best practices to avoid violating the commission’s guidelines.

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  • BAA Government & Legal Affairs Update: May 2016

    Event Recaps   May 26, 2016  

    Industry experts discussed a number of topics ranging from federal regulatory and state attorney general actions, to self-regulatory matters such as NAD and CARU, to class actions and other private litigation.

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