Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 44 document(s).

123 >>

AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee

AppNexus is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.

Don’t Be the Next #Socialmediafail

Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Advertising Law

Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.

Don’t Be the Next #Socialmediafail

In this webinar, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Update from Washington

The latest developments in Washington around issues of tax reform, gridlock, and data security.

The Latest on Industry Anti-Piracy Efforts

Preliminary details were shared on an ANA-led initiative to address online piracy challenges through self-regulation.

Digital Advertising Alliance: What Marketers Need to Know

The Digital Advertising Alliance discussed what marketers need to know at the 2014 ANA Digital & Social Media Conference.

Don’t Be the Next #Socialmediafail

In this video, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

When Worlds Collide: Old Ethics and Social Media

Legal experts from GE and Reed Smith explored what’s allowed and prohibited on social media under the rules of professional conduct.

The Internet of Things: Possibilities and Problems

Legal experts from Davis Wright Tremaine, LLP and the Grey Group discussed the opportunities and challenges presented by the emergence of the “Internet of Things,” a network of interconnected devices capable of communicating with one another.

The Gathering Data Security Storm: Is the Government Helping?

Legal experts from AT&T, Crowell & Moring LLP, and PayPal discussed the challenges and most effective strategies of companies in effort to secure consumer data.

Advertising Health

Jill Bollettieri, assistant general counsel at General Mills, and David G. Mallen, partner and co-chair of advertising disputes at Loeb & Loeb LLP., examined the latest issues surrounding the marketing of health and wellness to consumers.

Under Attack: A Battle Plan for Defending, Counterattacking in and Settling False Advertising Cases

Dolores DiBella, associate counsel of intellectual property at the National Football League, and Lawrence Weinstein, partner at Proskauer Rose LLP, discussed the best defense strategies for meritless Lanham Act claims.

The Perilous Path to Global Reach

The Global Advertising Lawyers Alliance discussed different marketing environments from around the world and what to consider when launching a global campaign.

DAA Mobile Guidance and More

Stuart Ingis, partner at Venable LLP, discussed the Digital Advertising Alliance’s latest work in online behavioral advertising and mobile.

Keynote Address: FTC Commissioner Julie Brill

Julie Brill, commissioner of the Federal Trade Commission (FTC), discussed the FTC’s views on consumer protection, mobile privacy, and data collection, as well as fraud concerns related to the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN).

Keynote Address: FTC Commissioner Julie Brill

Julie Brill, commissioner of the Federal Trade Commission (FTC), discussed the FTC’s views on consumer protection, mobile privacy, and data collection, as well as fraud concerns related to the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN).

What the Newly Revised COPPA Rule Means to Marketers

John Feldman, partner at Reed Smith, moderated a panel discussion with participants Wayne Keeley, vice president and director of the Children’s Advertising Review Unit (CARU) at the Council of Better Business Bureaus, and Kandi Parsons, staff attorney of the Division of Privacy and Identity Protection at the Federal Trade Commission (FTC), on revisions to the Children’s Online Privacy Protection Rule and how they will affect privacy enforcement and self-regulation.

Has the Portrayal of Women in Advertising Come a Long Way, Baby?

A panel of experts discussed how women are represented in advertising, self-regulation throughout the industry, and governmental enforcement around the world.

Washington Update

Dan Jaffe, group EVP, government relations, ANA, discussed key issues advertisers will face in 2013, including ad tax deductibility, online piracy and privacy, and food and beverage advertising.

123 >>