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Search returned: 65 document(s).

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The Brave New World at the FCC

Legal experts discuss the details and possible implications of rewriting the Communications Act.

Ad Industry Unveils New Anti-Piracy Program

A coalition of major ad industry groups are rolling out a new program that aims to “validate” companies that offer anti-piracy services to ad agencies and marketers.

FDA/FTC Overlap: Health and Wellness

The FDA and FTC have overlapping areas of concern in health and wellness advertising and labelling.

Demystifying the Advertising Landscape

The head of global advertising operations at LinkedIn provided a straightforward view of the media buying landscape, and why it’s crucial for a brand’s legal professionals to have at least a cursory understanding of the process.

The Tricky Business and Law of Loyalty Programs, Gift and Stored Value Cards

Legal experts discussed the current laws around gift card and customer loyalty programs, and offered marketers advice on avoiding legal issues.

FDA/FTC Overlap: Health and Wellness

In this video, learn how the FDA and FTC have overlapping areas of concern in health and wellness advertising and labelling.

AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee

AppNexus is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.

Brands in Battle: Comparative Advertising Key Cases

A roundtable discussion of recent challenges and litigation around comparative advertising claims.

Social Media and Intellectual Property: Legal Risks in Brand Social Media Activities on Pop Culture, Sports, Celebrities, and Current Events

Frankfurt Kurnit Klein & Selz PC shared the latest legal developments in the world of social media marketing.

The Rapidly Growing Minefield of Data Security and Data Breaches

Legal professionals and data security experts came together to discuss the latest developments in security regulations surrounding the Internet of Things.

Advertising Review of the Year: Key Legal and Business Developments

Legal experts from Visa, Inc., Loeb & Loeb LLP, and the advertising division of the Better Business Bureau reviewed the most important advertising cases of 2014 and what they could mean for marketers moving forward.

Brands in Battle: Comparative Advertising Key Cases

In this video, a roundtable discussion of recent challenges and litigation around comparative advertising claims.

Advertising Review of the Year: Key Legal and Business Developments

In this video, legal experts from Visa, Inc., Loeb & Loeb LLP, and the advertising division of the Better Business Bureau reviewed the most important advertising cases of 2014 and what they could mean for marketers moving forward.

Social Media and Intellectual Property: Legal Risks in Brand Social Media Activities on Pop Culture, Sports, Celebrities, and Current Events

In this video, Frankfurt Kurnit Klein & Selz PC shared the latest legal developments in the world of social media marketing.

The Rapidly Growing Minefield of Data Security and Data Breaches

In this video, legal professionals and data security experts came together to discuss the latest developments in security regulations surrounding the Internet of Things.

Trademark Law and Advertising

The use of trademarks in keyword advertising and comparative advertising can raise fair use concerns.

Basics of Advertising Law

Kelley Drye & Warren LLP discussed the basics in advertising law, including claim substantiation, puffery, disclosures, and the process of challenging a competitor’s claim.

Basics of Advertising Law

In this video, Kelley Drye & Warren LLP discussed the basics in advertising law, including claim substantiation, puffery, disclosures, and the process of challenging a competitor’s claim.

Gamification: The Fantasy Sports, Videogame, Cybercafé, Virtual Currency Maze

Legal experts from several gaming companies shared best practices for integrating gaming into a marketing campaign, and the legal implications thereof.

Don’t Be the Next #Socialmediafail

Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

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