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The number of men who consider themselves the principal shopper in their household has risen steadily over the past decade. Men are waiting longer to get married, and families are sharing responsibilities more evenly. As a result, brands must adapt their marketing toward males to reflect a more shopper-centric approach.
Putnam Investments shared best practices for in-house video production.
Outback Steakhouse recently rebooted its title college football bowl sponsorship to include more fan engagement and an appetizer giveaway.
The largest social campaign in Intuit’s history awarded one lucky small business an ad during the 2014 Super Bowl.
The 2014 FIFA World Cup in Brazil will be captured across multiple screens, creating many opportunities for marketers to get in the game.
MetLife discussed how it built a mega-relationship among five partner brands and the New York Giants and Jets football teams.
Youth and high school sports are a growing area of interest among advertisers, thanks to high rates of participation (over 20 million participants and more than 40 million fans) and the national reach of the market.
Canadian Tire built and promoted a truck made of ice to get Canadian consumers talking about its new car and truck battery product.
This infographic breaks down how the NCAA Men's Division One Basketball Tournament known as March Madness impacts online and social media traffic.
March madness is one of the year’s biggest marketing moments. Google looks at last year’s numbers and the early trends for 2014 to help predict the field for marketers.
As sports fans across the country get ready to fill out brackets predicting the outcome of the NCAA Men’s Division I Basketball Championship, advertisers are also eagerly anticipating the 21-day event known simply as “March Madness.”
March Madness, the NCAA Men's Division 1 Basketball Championship, is one of the largest and most valuable properties in all of TV sports, triggering more than $8 billion in TV ad spending in 2013.
In this video, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.
In this video, Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.
Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.
Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.
Liberty Mutual Insurance created an Olympics-themed TV spot on-the-fly based on a breaking news event.
Jim Baudino, engagement marketing manager at Toyota Motor Sales, shared four keys to maintaining a successful and authentic sponsorship.
Super Bowl XLVIII featured a record-setting amount of network commercial time from paying advertisers. Between the opening kickoff and the final whistle, Fox aired exactly 41 minutes of paid messages, eclipsing the previous record of 39 minutes in the 2012 game.
Real-time marketing offers marketers new way to build their brand and make it more relevant. Done well, real-time marketing has the potential to increase positive perceptions of a brand and drive consumer engagement.