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App-Enabled Smart TV Gains Popularity

New research from Parks Associates reports 70% of TV households will have an app-enabled smart TV by 2018.

Research Report: 2014 The Rise of Multi-Screen Marketing

The objective of this survey, which was conducted online in June 2014, was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Multi-Screen Advertising is Growing in Canada

Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada.

Fast Friends: How Brands are Capturing the Attention of Social TV Audiences

Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.

Infographics: 2014 The Rise of Multi-Screen Marketing

These infographics are from the 2014 The Rise of Multi-Screen Marketing that was conducted online in June 2014. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Making The Leap To National For Mid-Sized Brands

For brands that have e-commerce and nationwide distribution, national media should always be an option on the table.

Advertisers' Online Budgets Still A Fraction Of TV Spend

National TV’s current advertising concerns are not coming at the hands of online advertising, according to one analyst.

The Multi-Screen Advertising Playbook

Discover what a multi-screen advertising solution should look like.

The Multi-Screen Dayparting Playbook

Collective commissioned and analyzed data from Nielsen, and looked to its own clients’ best practices, to craft a guide for advertisers in managing the new multi-screen paradigm.

Nielsen Talk: Cross-Platform Video with Tremor Video's Bill Day

How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?

HP Transforms Vine Videos Into A TV Ad

Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.

Ad Viewing Grows On Trad TV Digital Platforms With Longer Content

Digital television/video programmers and platforms continue to look to mirror the traditional TV experience.

U.S. Ad Rev Forecast To Rise 2.5% In 2014

National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst.

Data Charts: 2014 The Rise of Multi-Screen Marketing Survey

This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

How Real-Time Tracking Helped LG Optimize Shopper Strategy

LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.

GEICO: A Marketing POV that Changed an Industry

Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.

Integrated Marketing and the Super Bowl

Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.

Living Social: How Second Screens Are Helping TV Make Fans

Audiences are riding the waves of second screens, continually learning how to incorporate new interests into their style.

Majority of US Internet Users to Regularly Use a Connected TV By 2015

Exciting infographic about the rise of Internet-connected TV reveals a huge sea change for the TV ad industry.

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