Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 439 document(s).

1234567 >>  Last (22)

TV Ad Industry Terrible At Marketing

According to the Nielsen Cross-Platform Report, the average American watches more than 34 hours of television every week, up more than 25% from 15 years ago. Not only do Millennials watch TV, they watch six times as much of it as they do digital video, and 35 times as much as they watch video on a smartphone.

Building Time-Shifted Audiences: Does Social TV Play a Role?

Time-shifted viewing has become increasingly important to networks and advertisers, with some networks seeing over 50% of their 18-34 aged viewership coming in the seven-day window after the live airing.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers

The objective of this survey was to study media consumption habits and practices among Hispanic consumers, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.

How Nissan Is Building Global Brand Power

Nissan has built brand value through integration, creativity, and sponsorship strategies.

NBC Tops Nets Early In New Season

Two weeks into the new 2014-2015 TV season shows, there is a somewhat familiar ring to a year ago -- NBC is in first place among key viewers.

Catch Pink If You Can

A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.

#DunkinReplay

Dunkin’ Donuts leveraged its partnership with Monday Night Football and the emerging social platform Vine to create a campaign designed to engage younger consumers by combining live TV with mobile social sharing.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — General Market

The objective of this survey was to study consumer media consumption habits and practices, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits, and the impact that being perceived as “family-friendly” had on consumer brand preference and purchase intention.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — Millennials

The objective of this survey was to study consumer media consumption habits and practices among the Millennial generation, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.

App-Enabled Smart TV Gains Popularity

New research from Parks Associates reports 70% of TV households will have an app-enabled smart TV by 2018.

Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

Research Report: 2014 The Rise of Multi-Screen Marketing

The objective of this survey, which was conducted online in June 2014, was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Multi-Screen Advertising is Growing in Canada

Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada.

Navigating the On-Demand World of Millennial Shoppers

Frank N. Magid Associates, Inc. discussed how the unique Millennial mindsets apply across categories and brands, and how understanding those mindsets are crucial to engaging the generation.

Fast Friends: How Brands are Capturing the Attention of Social TV Audiences

Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.

Infographics: 2014 The Rise of Multi-Screen Marketing

These infographics are from the 2014 The Rise of Multi-Screen Marketing that was conducted online in June 2014. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Expedia: Find Yours

By focusing on the emotional aspects of traveling, Expedia was able to differentiate itself from its competition in a category that had become highly commoditized and price-driven.

Key Insights from the 2014 Effie Awards

Millward Brown Vermeer identified three new shifts in advertising best practices by analyzing the 2014 Effie Award winners.

Comcast Social Media Case Study

Xfinity shared its approach to social media marketing, and discussed how its social presence engaged consumers, reduced the cost of customer service, and monitored competitor activity.

Making The Leap To National For Mid-Sized Brands

For brands that have e-commerce and nationwide distribution, national media should always be an option on the table.

1234567 >>  Last (22)