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Nielsen Talk: Cross-Platform Video with Tremor Video's Bill Day

How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?

HP Transforms Vine Videos Into A TV Ad

Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.

Ad Viewing Grows On Trad TV Digital Platforms With Longer Content

Digital television/video programmers and platforms continue to look to mirror the traditional TV experience.

U.S. Ad Rev Forecast To Rise 2.5% In 2014

National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst.

Data Charts: 2014 The Rise of Multi-Screen Marketing Survey

This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

GEICO: A Marketing POV that Changed an Industry

Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.

Integrated Marketing and the Super Bowl

Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.

Living Social: How Second Screens Are Helping TV Make Fans

Audiences are riding the waves of second screens, continually learning how to incorporate new interests into their style.

Majority of US Internet Users to Regularly Use a Connected TV By 2015

Exciting infographic about the rise of Internet-connected TV reveals a huge sea change for the TV ad industry.

Chevrolet Helps Awaken the Dream of a King

Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.

TV Ad Market Expected to Hit $68B, Digital Video $6B in 2014

Although digital video is growing rapidly, traditional TV advertising will continue to surpass it in terms of advertising revenue.

Creating Customer-Centric Brand Experiences on Television

BrightLine discussed how utilizing “enhanced TV” allows brands to deeply engage with consumers in a way that provides them value and doesn’t feel intrusive.

Beautiful Game: Soccer in the U.S. Could be a Win for Advertisers and Programmers Alike

Two-thirds of people who follow soccer say that they take notice of brands that support their favorite teams or players.

Twitter Makes Watching TV Interactive

In 2013, 36 million people in the U.S. sent Tweets about TV, indicating that advertisers should looks for ways to extend traditional TV through the social media channel.

Key Findings Report: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

This Key Findings Report includes results from the 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers that was conducted online during February and March, 2014. This survey focused on how the rise of digital media and the increasing use of new, automated, impression by impression platforms effects media transparency, programmatic buying, and metrics.

Infographics: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

These Infographics include results from the 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers that was conducted online during February and March, 2014. This survey focused on how the rise of digital media and the increasing use of new, automated, impression by impression platforms effects media transparency, programmatic buying, and metrics.

Nielsen to Expand Local TV Market Samples

The size of 15 of Nielsen's Local People Meter TV markets will increase by 30 percent over the next two years.

Research Report: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

A survey from ANA and Forrester focuses on how the rise of digital media and the increasing use of new, automated, impression-by-impression platforms affects media transparency, programmatic buying, and metrics.

AXA's Fresh Approach to Engage Consumers Through a New Brand Platform

AXA shared how a new U.S. brand platform and customer experience design helped significantly raise its profile among customers and intermediaries in order to accelerate the growth of the business in the US.

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