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Although digital video is growing rapidly, traditional TV advertising will continue to surpass it in terms of advertising revenue.
Two-thirds of people who follow soccer say that they take notice of brands that support their favorite teams or players.
In 2013, 36 million people in the U.S. sent Tweets about TV, indicating that advertisers should looks for ways to extend traditional TV through the social media channel.
This Key Findings Report includes results from the 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers that was conducted online during February and March, 2014. This survey focused on how the rise of digital media and the increasing use of new, automated, impression by impression platforms effects media transparency, programmatic buying, and metrics.
The size of 15 of Nielsen's Local People Meter TV markets will increase by 30 percent over the next two years.
A survey from ANA and Forrester focuses on how the rise of digital media and the increasing use of new, automated, impression-by-impression platforms affects media transparency, programmatic buying, and metrics.
A 44 percent increase in the number of consumers watching connected TVs is leading the shift towards new forms of TV viewing.
People who watch more than 12 hours of TV per day are 16 percent more likely to have purchased a car and 17% more likely to have purchased clothing in the past year.
Americans spend more than one-fifth of their time watching traditional TV — and a lot of ads, as a result. Adding to this increased ad exposure is the fact that the number of commercial minutes each hour has increased year-over-year on broadcast television, according to research from Nielsen.
The proliferation of devices for consuming content has enabled more choices than most can count. But the “problem” of having too many options doesn’t seem to be having an impact on our TV viewing preferences.
Seventy percent of TV users consider themselves to be "binge viewers," meaning that they will watch three or more episodes of a series in a single sitting.
Smart TV advertising is a great way to reach Millennials, who are more likely to pay attention to interactive ads than other demographics.
CarMax drove conversation around its 2014 Super Bowl ad with paid, owned, and earned tactics.
The largest social campaign in Intuit’s history awarded one lucky small business an ad during the 2014 Super Bowl.
Tablet owners are more likely to give videos their undivided attention when using them at home vs. other devices.
YuMe surveyed approximately 600 people located around the world to determine how smart or connected TVs are being used today.
Millennials are more likely to use a smartphone than a TV, especially when viewing videos.
Today’s consumers have a wealth of options at their fingertips when it comes to technology. Yet many products, such as televisions and mobile phones, would be little more than pricey paperweights without the services they need to operate fully.
Digital platforms such as YouTube and Google are extending the experience of watching a program beyond the TV set.
Touchstone Energy shared key tactics and results from an integrated marketing campaign designed to educate its co-op members.