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ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — General Market

The objective of this survey was to study consumer media consumption habits and practices, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits, and the impact that being perceived as “family-friendly” had on consumer brand preference and purchase intention.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — Millennials

The objective of this survey was to study consumer media consumption habits and practices among the Millennial generation, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.

App-Enabled Smart TV Gains Popularity

New research from Parks Associates reports 70% of TV households will have an app-enabled smart TV by 2018.

Research Report: 2014 The Rise of Multi-Screen Marketing

The objective of this survey, which was conducted online in June 2014, was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Multi-Screen Advertising is Growing in Canada

Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada.

Fast Friends: How Brands are Capturing the Attention of Social TV Audiences

Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.

Infographics: 2014 The Rise of Multi-Screen Marketing

These infographics are from the 2014 The Rise of Multi-Screen Marketing that was conducted online in June 2014. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Making The Leap To National For Mid-Sized Brands

For brands that have e-commerce and nationwide distribution, national media should always be an option on the table.

Advertisers' Online Budgets Still A Fraction Of TV Spend

National TV’s current advertising concerns are not coming at the hands of online advertising, according to one analyst.

The Multi-Screen Advertising Playbook

Discover what a multi-screen advertising solution should look like.

The Multi-Screen Dayparting Playbook

Collective commissioned and analyzed data from Nielsen, and looked to its own clients’ best practices, to craft a guide for advertisers in managing the new multi-screen paradigm.

Nielsen Talk: Cross-Platform Video with Tremor Video's Bill Day

How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?

HP Transforms Vine Videos Into A TV Ad

Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.

Ad Viewing Grows On Trad TV Digital Platforms With Longer Content

Digital television/video programmers and platforms continue to look to mirror the traditional TV experience.

U.S. Ad Rev Forecast To Rise 2.5% In 2014

National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst.

Data Charts: 2014 The Rise of Multi-Screen Marketing Survey

This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

How Real-Time Tracking Helped LG Optimize Shopper Strategy

LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.

GEICO: A Marketing POV that Changed an Industry

Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.

Integrated Marketing and the Super Bowl

Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.

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