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These infographics are from the 2014 The Rise of Multi-Screen Marketing that was conducted online in June 2014. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.
For brands that have e-commerce and nationwide distribution, national media should always be an option on the table.
National TV’s current advertising concerns are not coming at the hands of online advertising, according to one analyst.
Discover what a multi-screen advertising solution should look like.
Collective commissioned and analyzed data from Nielsen, and looked to its own clients’ best practices, to craft a guide for advertisers in managing the new multi-screen paradigm.
How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?
Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.
Digital television/video programmers and platforms continue to look to mirror the traditional TV experience.
National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst.
This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.
Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.
LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.
Audiences are riding the waves of second screens, continually learning how to incorporate new interests into their style.
Exciting infographic about the rise of Internet-connected TV reveals a huge sea change for the TV ad industry.
Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.
Scripps Networks shared several strategies that leverage new advances in digital video to create a cross-channel brand presence and deeply engage consumers.
In this webinar, Scripps Networks shared several strategies that leverage new advances in digital video to create a cross-channel brand presence and deeply engage consumers.
Although digital video is growing rapidly, traditional TV advertising will continue to surpass it in terms of advertising revenue.