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Comcast shared an example of brand storytelling that became a social media phenomenon and improved its image.
Legal professionals from Verizon and the NFL discussed the current sports and entertainment sponsorship landscape.
A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.
TVB looked at the media habits and behaviors of back to school shoppers.
GoDaddy discussed its transition to data-driven marketing, and shared learnings and best practices picked up along the way.
In this session, Mark Kaline, Former ANA Media Leadership Committee Co-Chair and Brad Smith, SVP, Revenue & Operations – VIDEA, provided an overview on the advancements being made in the automated planning, selling, and buying arena for local TV.
In this session, Lauren Barash, Senior Director of Marketing – Moe's Southwest Grill, shared how the utilized paid social media to maximize reach, frequency, and effectiveness of their TV campaign.
Nickelodeon designed the Nick Jr. Birthday Club to collect data that would allow it to personalize experiences for its consumers.
Western Union engaged Hispanic consumers by partnering with 20th Century Fox for a global marketing campaign featuring Rio2’s themes of family, celebration, and connectedness.
Time Warner Cable created Time Warner Studies, an interactive brand experience that would differentiate it from competitors.
Best Western partnered with Disney with a summer sweepstakes featuring Zendaya, the star of the Disney original movie “Zapped”.
Nickelodeon increased their targeted multiplatform digital and social campaigns to generate viewership increases for their program Every Witch Way.
Nielsen looked at subscription-based video on demand services (like Netflix) and local market penetration.
Liberty Mutual Insurance has become the latest multi-year sponsor of the U.S. Soccer Federation.
A new report shows the car industry spends $1.28 billion on sports sponsorships, exclusive of motorsports.
Location informs consumers’ device preferences for viewing video content.
In this video, learn how Target created a unique brand experience during the Grammys by using its ad space to broadcast a live performance from the band Imagine Dragons.
Target created a unique brand experience during the Grammys by using its ad space to broadcast a live performance from the band Imagine Dragons.
PepsiCo inks new multi-year deal with the NBA, WNBA, NBA Development League, and USA Basketball.
Marketers looking to make an impact with online videos can learn from John Oliver’s success.