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Subaru’s Success with Branded Content

Subaru owes its content success to a media integration strategy that focuses on naturally incorporating its vehicles into content that puts them in front of the right audience.

Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds

Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.

New Cable Subscribers Help Balance Increase In Cord Cutters

Somewhat dampening cries over cord-cutting, traditional pay TV providers added 101,000 new subscribers during the fourth-quarter 2014 period. But a closer look reveals that there are ongoing issues.

McDonald's "Pay With Lovin" Pays Off In WOM, Intent

McDonald's realized the largest gain among Super Bowl advertisers with its “Pay with Lovin'” ad, and an increase in purchase consideration, although overall perception of the brand hasn't improved much to date, according to YouGov BrandIndex survey results.

Evolution of TV: Reaching Audiences Across Screens

Here we dig into the first dynamic—reaching fragmented audiences spread across hundreds of screens and devices—and discuss the challenges and opportunities for distributors, programmers, and advertisers.

Multifaceted Connections: African-American Media Usage Outpaces Across Platforms

African-Americans consume above-average amounts of content, across a wide variety of media platforms, including radio, print, TV, and mobile.

Target’s Zero Waste Commercial Production Strategy

Target has dramatically lowered its environmental impact during commercial production.

Reuters Debuts Reuters TV, Geared To "Netflix Age"

In addition to branching out into new content areas like video, the last decade has seen news services creating their own branded digital publishing platforms. Reuters has launched a new mobile TV news service app, Reuters TV, offering curated, personalized video news content.

A Super Bowl Play-by-Play Across Media

New England and Seattle residents are likely to listen to coverage of the 2015 Super Bowl on their local radio stations before and after the big game.

Evolution of TV: 7 Dynamics Transforming TV

Viewers increasingly want to watch their favorite TV shows anytime, anywhere, and on any screen. There's lots of TV content online, but hitting all three of those checkboxes isn't yet possible for every piece of programming.

A New Gold Rush for Advertisers

Learn how state production incentives can boost your brand, your company, and your bottom line.

Super Bowl Ads Sell Out at $4.5 Million Per Spot

Over 70 30-second ads for the 2015 Super Bowl went for approximately $4.5 million per spot, putting NBC's advertising revenue for the day at $315 million.

Linear TV Boosted by Online Viewing

Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.

Digital Up, TV Dips in Q4 Media Spend

Digital media spending increased by 15 percent in the fourth quarter of 2014, while national broadcast TV was down by two percent.

For Football Fans, It's More Than Just a Game

Fans of the Super Bowl conduct multiple online searches before, during, and after the game on a wide variety of topics, including recipes, information on players and teams, and popular ads.

Must See TV: How Twitter Activity Ahead of Fall Season Premiers Could Indicate Success

Twitter can be used to help networks and advertisers determine potential audience sizes for new programming ahead of season premieres.

Puppy Love

The Seahawks may have grabbed the Vince Lombardi Trophy at last year’s Super Bowl, but it was Budweiser’s ad “Puppy Love” that ultimately won the day.

Millennial TV Viewing Differs Via Ethnnicity, Gender

Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.

Outback Steakhouse Menu Innovation and Consumer Engagement

From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.

Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

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