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Research Report: The Connected TV Opportunity

The ANA and BrightLine teamed-up to research how the overall ANA member community is using connected TV/OTT (over-the-top) devices.

Key Findings Report: The Connected TV Opportunity

The ANA and BrightLine teamed-up to research how the overall ANA member community is using connected TV/OTT (over-the-top) devices.

OTT (Over-the-Top) Devices: What Marketers Need to Know

In this webinar, attendees discovered what marketers stand to gain in a world where linear TV ratings are on the rapid decline: better data, more accurate targeting, and richer experiences on the favorite screen.

OTT (Over-the-Top) Devices: What Marketers Need to Know

In this webinar video, attendees discovered what marketers stand to gain in a world where linear TV ratings are on the rapid decline: better data, more accurate targeting, and richer experiences on the favorite screen.

LGBT Inclusive Advertising Study

Research exploring consumers’ feelings toward ads featuring LGBT couples and characters.

King’s Hawaiian: Maximizing Media Spend Through Social and Content Partnerships

Erick Dickens, vice president of marketing at King’s Hawaiian, discussed how the brand increased awareness and purchase frequency.

I Second that Emotion: The Power of Music in Advertising

A recent study from Nielsen indicated that commercials with some form of music performed better across four key metrics.

Ad Innovations in Connected TV

BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.

Comcast Strengthens Its Brand Through Innovation

Comcast shared an example of brand storytelling that became a social media phenomenon and improved its image.

Enroll America: Tip the Balance in Your Favor

The Affordable Care Act was a giant leap forward for millions of uninsured Americans, but its launch was a disaster. By contrasting insured vs. uninsured story outcomes, Enroll America put the coverage decision in the hands of our audience.

Target’s Zero Waste Commercial Production Strategy

Target has dramatically lowered its environmental impact during commercial production.

Effectively Negotiating Sports and Entertainment Sponsorships

Legal professionals from Verizon and the NFL discussed the current sports and entertainment sponsorship landscape.

Kick Start Your Business

Brother produced a series of TV spots and digital display units to engage small business users about the brand’s Business Smart Series of inkjets.

Nourishing Human Potential

PotashCorp launched “Nourishing Human Potential” during its 25th anniversary to tell the brand’s story in a relatable, emotional way.

CDW Smart Growth

CDW’s “Smart Growth” campaign engaged IT professionals through a blog and series of TV ads featuring former NBA player Charles Barkley.

Tips and Tools for Commercial Production Incentives

Ease Commercial Services explained how brands can get the most out of government incentive programs for commercial production.

Tips and Tools for Commercial Production Incentives

In this webinar, Ease Commercial Services explained how brands can get the most out of government incentive programs for commercial production.

What Moves the Social TV Needle?

Three ways that TV industry players can benefit from analyzing program characteristics to anticipate levels of social activity.

Digital Subchannels Are Becoming Channels of Choice in Local Markets

A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.

It’s Prime Time, Do You Know Where Your Buyers Are?

A recent Nielsen analysis found that audience segmentation based on purchase behavior can help advertisers reach their best consumers.

1234567 >>  Last (28)