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  • Why Some Media Plans Fail

    Nielsen   November 8, 2016  

    Nielsen found that there can be too much of a good thing when it comes to reaching your audience.

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  • The Evolution Will Be Addressed

    ANA Magazine   November 7, 2016  

    Reports of TV advertising’s death are greatly exaggerated. Addressable TV is the next step in mass marketing to consumers; here’s a look at what it means for finding the right audience, measurability, and more.

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  • Diverse Content Is Driving Increased Ad Spend

    Nielsen   November 2, 2016  

    Advertising spend on broadcast TV with predominantly African-American audiences increased 255 percent between 2011 and 2015.

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  • TouchPoints

    B-to-B Marketer   October 26, 2016  

    Jim Speros on creativity and courage; using improv to improve brand communications; challenges to the success of native content; and more.

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  • Infographic: Right Ad, Right Moment, Right Audience

    Knowledge Partners   October 20, 2016  

    DISH Media Sales created an infographic to explain how addressable TV can deliver the right ad to the right household at the right moment.

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  • Key Insights and Best Practices for TV Audience Targeting

    Webinars   October 5, 2016  

    In this webinar video, attendees learned how advertisers are beginning to activate their TV advertising using the same data they use to understand their market share and growth.

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  • Allstate Social Savvy Burglar

    Effie Awards   October 5, 2016  

    Allstate used social media, where oversharing can put people's homes at risk of burglary, to prove the power of social opportunism and reframe home insurance as protection from this modern risk.

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  • Lincoln Brand Reinvention

    Effie Awards   October 5, 2016  

    The Pure Michigan campaign increased travel to, and spending in, Michigan by tourists from throughout the United States and beyond. It achieved and surpassed its goals and grew to become a rallying cry for the entire state.

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  • #MoreMusic

    Effie Awards   October 5, 2016  

    On music’s most important night, Target decided not to run ads, but instead to give viewers of the 57th GRAMMY Awards more of what they wanted: #MoreMusic.

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  • Mayhem Is Everywhere

    Effie Awards   October 5, 2016  

    Allstate created the Mayhem campaign to tell a simple story: Sure, there are many ways to save money. But you’ll lose far more if you’re underinsured when life’s inevitable “mayhem” knocks on your door.

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  • BMW i3 Super Bowl: Newfangled Idea

    Effie Awards   October 5, 2016  

    With more electric BMWs needed on the road to meet government deadlines, BMW needed a brave approach. Through a clever idea and a partnership strategy with big PR potential, the brand sparked interest and changed beliefs.

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  • Lowe Versus Lowe

    Effie Awards   October 5, 2016  

    Faced with the entrenched competition and against increasing odds, DIRECTV needed an angle. The "Lowe Versus Lowe" campaign took on Cable’s shortcomings by illustrating clear comparisons of the superior benefits DIRECTV offers over Cable television.

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  • Consumers Have Nearly Unlimited Content Options, but How Many Do They Really Use?

    Nielsen   September 26, 2016  

    For consumers, having content options is an imperative — but having options doesn’t necessarily mean they are using all of the choices all of the time.

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  • Insights into Leveraging TV Ad Targeting in this New Age of Viewing Behavior

    Webinars   September 21, 2016  

    In this webinar video, the presenter dove into the new age of addressable TV, closely examined how addressable technology makes television advertising more effective than ever and why now is the best time for marketers to break new ground and add addressable TV into their media mix.

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  • The Addressable TV Tipping Point: Advertising Held Accountable

    Knowledge Partners   September 14, 2016  

    This report takes a deep dive into the new age of addressable TV, closely examining how addressable technology makes television advertising more effective than ever.

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  • Fragmentation, Data, and the Future of Television Advertising

    ANA Magazine   September 6, 2016  

    As TV advertising enjoys a resurgence in popularity, marketers need to know how to deal with fragmentation and the best way to maximize reach.

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  • Nielsen Estimates for the 2016-17 TV Season

    Nielsen   August 26, 2016  

    According to Nielsen’s National Television Household Universe Estimates, there are 118.4 million TV homes in the U.S. for the 2016-17 TV season.

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  • FUZE Iced Tea Challenges Millennials to Be Bold

    Event Recaps   August 18, 2016  

    FUZE Iced Tea partnered with Mr. T for a digital campaign that appealed to multicultural Millennials.

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  • Widening the Window: How Additional Opportunities Give a View of a Larger Audience

    Nielsen   July 13, 2016  

    Nielsen detailed how extended time-shifted ratings could be a vital asset for marketers looking to understand how viewers watch certain programs.

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  • The Science of Sharing: TV Promos and the Millennial Shift

    Knowledge Partners   July 12, 2016  

    Unruly’s research looks at what makes Millennials take notice of network TV promos.

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