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Digital Subchannels Are Becoming Channels of Choice in Local Markets

A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.

Targeting Back to School Shoppers

TVB looked at the media habits and behaviors of back to school shoppers.

Making TV Ads Accountable

In this webinar, attendees discovered the best ways to use data to better target TV advertising and to drive greater ROI.

Making TV Ads Accountable

In this webinar, attendees discovered the best ways to use data to better target TV advertising and to drive greater ROI.

Programmatic Advances in Local TV

In this session, Mark Kaline, Former ANA Media Leadership Committee Co-Chair and Brad Smith, SVP, Revenue & Operations – VIDEA, provided an overview on the advancements being made in the automated planning, selling, and buying arena for local TV.

Moe's Southwest Grill's Social Media Integration Story

In this session, Lauren Barash, Senior Director of Marketing – Moe's Southwest Grill, shared how the utilized paid social media to maximize reach, frequency, and effectiveness of their TV campaign.

Nick Jr. Birthday Club

Nickelodeon designed the Nick Jr. Birthday Club to collect data that would allow it to personalize experiences for its consumers.

Rio2 Flies High with Western Union

Western Union engaged Hispanic consumers by partnering with 20th Century Fox for a global marketing campaign featuring Rio2’s themes of family, celebration, and connectedness.

Time Warner Cable Studios

Time Warner Cable created Time Warner Studies, an interactive brand experience that would differentiate it from competitors.

Disney Summer Partnership

Best Western partnered with Disney with a summer sweepstakes featuring Zendaya, the star of the Disney original movie “Zapped”.

Every Witch Way Campaign

Nickelodeon increased their targeted multiplatform digital and social campaigns to generate viewership increases for their program Every Witch Way.

Streaming Services Are Making a Local Impact

Nielsen looked at subscription-based video on demand services (like Netflix) and local market penetration.

Liberty Mutual Signs on with U.S. Soccer

Liberty Mutual Insurance has become the latest multi-year sponsor of the U.S. Soccer Federation.

Automaker Global Spend Is Huge on Soccer, Olympics, Golf

A new report shows the car industry spends $1.28 billion on sports sponsorships, exclusive of motorsports.

Devices Proliferate, but Viewing Preferences Depend on Where We Are Watching

Location informs consumers’ device preferences for viewing video content.

#Moremusic: Target Creates the First-Ever Live Commercial During the Grammys

In this video, learn how Target created a unique brand experience during the Grammys by using its ad space to broadcast a live performance from the band Imagine Dragons.

#MoreMusic: Target Creates the First-Ever Live Commercial During the Grammys

Target created a unique brand experience during the Grammys by using its ad space to broadcast a live performance from the band Imagine Dragons.

Coca-Cola, PepsiCo Trade Places as Coke Gets MLS and PepsiCo Gets NBA

PepsiCo inks new multi-year deal with the NBA, WNBA, NBA Development League, and USA Basketball.

What Marketers Can Learn from John Oliver

Marketers looking to make an impact with online videos can learn from John Oliver’s success.

Q&A: Jeremy Tucker Wants to Keep Nissan Living Large

An interview with Nissan North America’s vice president of marketing.

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