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African-Americans consume above-average amounts of content, across a wide variety of media platforms, including radio, print, TV, and mobile.
New England and Seattle residents are likely to listen to coverage of the 2015 Super Bowl on their local radio stations before and after the big game.
Over 70 30-second ads for the 2015 Super Bowl went for approximately $4.5 million per spot, putting NBC's advertising revenue for the day at $315 million.
Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.
Digital media spending increased by 15 percent in the fourth quarter of 2014, while national broadcast TV was down by two percent.
Fans of the Super Bowl conduct multiple online searches before, during, and after the game on a wide variety of topics, including recipes, information on players and teams, and popular ads.
Twitter can be used to help networks and advertisers determine potential audience sizes for new programming ahead of season premieres.
The Seahawks may have grabbed the Vince Lombardi Trophy at last year’s Super Bowl, but it was Budweiser’s ad “Puppy Love” that ultimately won the day.
Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.
From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
A+E shared key findings from its study on whether the emotional tonality of programs affects ad receptivity.
GEICO shared how its highly-competitive brand personality led it to conduct a review on Millennial behaviors that greatly affected the brand’s marketing strategy going forward.
The NBA described its total market approach and offered five tips for executing total market successfully.
In this video, the NBA described its total market approach and offered five tips for executing total market successfully.
The Guinness “Made of More” campaign celebrated inclusion and showed the remarkable things people with disabilities were capable of.
According to the Nielsen Cross-Platform Report, the average American watches more than 34 hours of television every week, up more than 25% from 15 years ago. Not only do Millennials watch TV, they watch six times as much of it as they do digital video, and 35 times as much as they watch video on a smartphone.
The growth of digital media has made it necessary for the SAG-AFTRA collective bargaining agreement to be reviewed in order to potentially include new types of performances and talent.
The use of trademarks in keyword advertising and comparative advertising can raise fair use concerns.
In this video, the growth of digital media has made it necessary for the SAG-AFTRA collective bargaining agreement to be reviewed in order to potentially include new types of performances and talent.