|All Words Any Words Exact Phrase||Sort by:|
Search returned: 458 document(s).
Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.
Digital media spending increased by 15 percent in the fourth quarter of 2014, while national broadcast TV was down by two percent.
Fans of the Super Bowl conduct multiple online searches before, during, and after the game on a wide variety of topics, including recipes, information on players and teams, and popular ads.
Twitter can be used to help networks and advertisers determine potential audience sizes for new programming ahead of season premieres.
Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.
From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
A+E shared key findings from its study on whether the emotional tonality of programs affects ad receptivity.
GEICO shared how its highly-competitive brand personality led it to conduct a review on Millennial behaviors that greatly affected the brand’s marketing strategy going forward.
The NBA described its total market approach and offered five tips for executing total market successfully.
In this video, the NBA described its total market approach and offered five tips for executing total market successfully.
The Guinness “Made of More” campaign celebrated inclusion and showed the remarkable things people with disabilities were capable of.
According to the Nielsen Cross-Platform Report, the average American watches more than 34 hours of television every week, up more than 25% from 15 years ago. Not only do Millennials watch TV, they watch six times as much of it as they do digital video, and 35 times as much as they watch video on a smartphone.
Time-shifted viewing has become increasingly important to networks and advertisers, with some networks seeing over 50% of their 18-34 aged viewership coming in the seven-day window after the live airing.
While challenges remain, addressable TV may finally be within reach for marketers.
Learn about the science behind advertising in a fragmented TV world. The effect of fragmentation is seen in an erosion of ratings and increasing challenges in reaching both large and targeted audiences.
In this one-on-one interview, Doug Ray, global president of Carat, discusses how his agency attracts billions in new business from brands like Macy’s, Staples, GM, and Dannon, and gives his take on where the industry is going.
Today, the TV landscape is increasingly fragmented, and this has made it more difficult than ever for an advertiser to efficiently reach its entire audience through a contextual network media purchase.
When Samsung launched the Galaxy S5 in Turkey, the brand leveraged the popularity of a local crime drama, Kara Para Ask, to achieve its goals.
ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers
The objective of this survey was to study media consumption habits and practices among Hispanic consumers, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.