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Ad Innovations in Connected TV

BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.

Intuit: Approach & Learnings from a TV Media Audit

In this session, Intuit shared how they built the business case for their TV media audit, the approach and results from the audit, and some of the surprising and not-so-surprising learnings and take-aways.

Comcast Strengthens Its Brand Through Innovation

Comcast shared an example of brand storytelling that became a social media phenomenon and improved its image.

Target’s Zero Waste Commercial Production Strategy

Target has dramatically lowered its environmental impact during commercial production.

Effectively Negotiating Sports and Entertainment Sponsorships

Legal professionals from Verizon and the NFL discussed the current sports and entertainment sponsorship landscape.

Tips and Tools for Commercial Production Incentives

Ease Commercial Services explained how brands can get the most out of government incentive programs for commercial production.

Tips and Tools for Commercial Production Incentives

In this webinar, Ease Commercial Services explained how brands can get the most out of government incentive programs for commercial production.

Digital Subchannels Are Becoming Channels of Choice in Local Markets

A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.

Targeting Back to School Shoppers

TVB looked at the media habits and behaviors of back to school shoppers.

Making TV Ads Accountable

GoDaddy discussed its transition to data-driven marketing, and shared learnings and best practices picked up along the way.

Programmatic Advances in Local TV

In this session, Mark Kaline, Former ANA Media Leadership Committee Co-Chair and Brad Smith, SVP, Revenue & Operations – VIDEA, provided an overview on the advancements being made in the automated planning, selling, and buying arena for local TV.

Moe’s Southwest Grill: Social Media Integration Story

Moe’s Southwest Grill created an integrated marketing campaign that increased brand awareness and advocacy and built relationships with customers.

Nick Jr. Birthday Club

Nickelodeon designed the Nick Jr. Birthday Club to collect data that would allow it to personalize experiences for its consumers.

Rio2 Flies High with Western Union

Western Union engaged Hispanic consumers by partnering with 20th Century Fox for a global marketing campaign featuring Rio2’s themes of family, celebration, and connectedness.

Time Warner Cable Studios

Time Warner Cable created Time Warner Studies, an interactive brand experience that would differentiate it from competitors.

Disney Summer Partnership

Best Western partnered with Disney with a summer sweepstakes featuring Zendaya, the star of the Disney original movie “Zapped”.

Every Witch Way Campaign

Nickelodeon increased their targeted multiplatform digital and social campaigns to generate viewership increases for their program Every Witch Way.

Streaming Services Are Making a Local Impact

Nielsen looked at subscription-based video on demand services (like Netflix) and local market penetration.

Liberty Mutual Signs on with U.S. Soccer

Liberty Mutual Insurance has become the latest multi-year sponsor of the U.S. Soccer Federation.

Automaker Global Spend Is Huge on Soccer, Olympics, Golf

A new report shows the car industry spends $1.28 billion on sports sponsorships, exclusive of motorsports.

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