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Making TV Ads Accountable

In this webinar, attendees discovered the best ways to use data to better target TV advertising and to drive greater ROI.

Making TV Ads Accountable

In this webinar, attendees discovered the best ways to use data to better target TV advertising and to drive greater ROI.

Programmatic Advances in Local TV

In this session, Mark Kaline, Former ANA Media Leadership Committee Co-Chair and Brad Smith, SVP, Revenue & Operations – VIDEA, provided an overview on the advancements being made in the automated planning, selling, and buying arena for local TV.

Moe's Southwest Grill's Social Media Integration Story

In this session, Lauren Barash, Senior Director of Marketing – Moe's Southwest Grill, shared how the utilized paid social media to maximize reach, frequency, and effectiveness of their TV campaign.

Nick Jr. Birthday Club

Nickelodeon designed the Nick Jr. Birthday Club to collect data that would allow it to personalize experiences for its consumers.

Rio2 Flies High with Western Union

Western Union engaged Hispanic consumers by partnering with 20th Century Fox for a global marketing campaign featuring Rio2’s themes of family, celebration, and connectedness.

Time Warner Cable Studios

Time Warner Cable created Time Warner Studies, an interactive brand experience that would differentiate it from competitors.

Disney Summer Partnership

Best Western partnered with Disney with a summer sweepstakes featuring Zendaya, the star of the Disney original movie “Zapped”.

Every Witch Way Campaign

Nickelodeon increased their targeted multiplatform digital and social campaigns to generate viewership increases for their program Every Witch Way.

Devices Proliferate, but Viewing Preferences Depend on Where We Are Watching

Location informs consumers’ device preferences for viewing video content.

What Marketers Can Learn from John Oliver

Marketers looking to make an impact with online videos can learn from John Oliver’s success.

Driving Innovative Activations with Lexus

Lexus leveraged social engagement and the introduction of a radio-controlled version of the RCF to generate awareness and drive sales for the new model.

The Expanding Programmatic TV Marketplace

The programmatic TV marketplace is expanding.

Live TV, Social Media, and Global Trends

A look at second and third screen viewing habits in different countries.

Media’s Mega Users

A profile of the heaviest users across four media sectors: radio, TV, Internet, and print newspaper.

Connecting with the Cosmos: The Total Audience Media Universe

Nielsen shared total audience numbers across mobile, TV screen, social, and radio channels.

Subaru’s Success with Branded Content

Subaru owes its content success to a media integration strategy that focuses on naturally incorporating its vehicles into content that puts them in front of the right audience.

Subaru’s Success with Branded Content

In this video, learn why Subaru owes its content success to a media integration strategy that focuses on naturally incorporating its vehicles into content that puts them in front of the right audience.

Opening Keynote: Media Value in a Digital World

Digital media can create value for consumers and shareholders but also comes with challenges that are easily solvable with transparency, trust, and teamwork.

Grow and Tell: As Children Age from Toddlers to Teens, Their Media Palate Changes

Nielsen looked at changes in young viewers’ cross-platform habits.

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