| May 6, 2008 |
| ANA Calls an End to Networks' Integration Fees-MediaPost Publications |
| On the eve of the Association of National Advertisers' Financial Management Conference, in Naples, Florida, the group--alongside the American Association of Advertising Agencies--formally invited TV networks to join a task force to meet no later than May 1. The agenda: discuss network integration fees. [read more] |
| May 1, 2008 |
| Media Alert: ANA Offers Industry Update on Proposed Network Integration Fees Task Force |
| New York, NY – April 30, 2008 – On February 19, 2008, the ANA (Association of National Advertisers) and the AAAA (American Association of Advertising Agencies) “formally invited television networks to join them on a task force to be convened no later than May 1 to address the practice of charging network integration fees.” As the May 1 deadline approaches, the ANA offers the following update on the situation. [read more] |
| April 22, 2008 |
| Blog: The Hottest Button – Integrated Marketing Communications |
| From the ANA Marketing Musings Bob Liodice has authored a new blog post regarding integrated marketing as the hot button for senior marketers. Recently, ANA released its annual survey of senior marketers’ “hot buttons” – areas that marketers wanted or needed to spend increasing amounts of time and attention in the coming year. At the top of the list – for the second consecutive year – was “Integrated Marketing Communications”. [read more] |
| April 21, 2008 |
| ANA Conference: Word-of-mouth Marketing at P&G - MediaPost Publications |
| At Thursday's Association of National Advertisers conference in New York, Steve Knox, head of P&G's in-house word-of-mouth agency Tremor, talked about how marketers succeed or fail when it comes to getting consumers to talk amongst themselves. [read more] |
| April 21, 2008 |
| ANA Conference: Zappos.com Shares Its Success Story- Promo Magazine |
| Zappos.com CEO Tony Hsieh said the successful formula for his online shoe store is a matter of making sure customers come back and spread positive words about the site’s service. “We really think of the Zappos brand as a brand with the absolute best customer service,” Hsieh told his audience at the Association of National Advertisers Brand Innovation Conference in New York City yesterday. [read more] |
| April 21, 2008 |
| American Express Targets Fashion, Travel and Sports Sponsorships to Reach Influencers- Promo Magazine |
| The credit card company is targeting fashion, travel and sports sponsorships as it aims for consumers who are “influencers” or “trend followers” with the common goal of seeking unique experiences, Claire Bennett, American Express senior vice president of global marketing, said at the Association of National Advertisers Brand Innovation Conference in New York yesterday. [read more] |
| April 14, 2008 |
| Blog: ANA Urges NY State Lawmakers to Reject New Restrictions |
| April 10, 2008 |
| Ad Groups Say FTC's Proposed Restrictions on Behavioral Marketing Are Too Stringent - Broadcasting&Cabley B-To-B Marketers |
| The Association of National Advertisers filed comments jointly with nine other trade groups, responding to a FTC staff draft filed in December. Behavioral advertising collects information about past activities of individual consumers online to predict preferences that, in turn, leads to tailored marketing messages. [read more] |
| April 9, 2008 |
| ANA and BtoB Magazine Survey Finds Significant New Media Utilization By B-To-B Marketers |
| Chicago, IL (ANA 2007 B-to-B Conference) August 9, 2007— New media platforms have become a critical and sizeable component of the marketing mix for b-to-b marketers. A new survey conducted by the ANA (Association of National Advertisers) and BtoB Magazine in partnership with Guideline Inc. found that one-third of b-to-b firms surveyed reported spending more than 20% of their total media budget in this area. In contrast, only 5% of b-to-c firms surveyed did the same. The bulk of new media spending for b-to-b marketers are for more established platforms, including the company’s own Web site and e-mail marketing. [read more] |
| April 8, 2008 |
| Integrated Marketing Is Top Issue |
| Senior Marketing Executives Weigh In On Top Issues for 2008 An annual survey by the ANA (Association of National Advertisers) conducted to help shape its Annual Conference in October 2008, ranked integrated marketing communications as senior marketers' top priority for the second year in a row. The survey asked senior marketers to choose their top three issues from a comprehensive list and then rank them in order of importance, from one to three. Of the 157 respondents, more marketers indicated a greater concern about integrated marketing communications than any other issue. Marketing accountability and the importance of aligning the marketing organization with innovation ranked closely in the second and third positions. The results were tabulated by adding up all responses (three for each respondent) and determining which issue was named in the top three by the most marketers. [read more] |
| April 2, 2008 |
| ANA Telephone Directory Committee Seeks Better Metrics from the Yellow Pages industry-BtoB Magazine |
| New York—The Association of National Advertisers’ Telephone Directory Committee issued an open letter Tuesday urging the Yellow Pages industry to improve its measurement practices by providing national syndicated audience measurement research and circulation auditing. It currently only measures 18% of the U.S. market. [read more] |
| March 17, 2008 |
| Phase II of Marketing & Media Ecosystem 2010 |
| Marketing & Media Ecosystem 2010(MME 2010) identifies the priorities, capabilities and partnerships required across the marketer - agency - media value chain to optimize now and prepare for the future. The first cross-industry partnership of its kind, MME 2010 is a joint study between the IAB, ANA (Association of National Advertisers), AAAA (American Association of Advertising Agencies) and management consulting firm Booz Allen Hamilton. The media company research, representing the second phase of this multi-year study, was recently completed. [read more] |
| January 2, 2008 |
| ANA: Political Ads Will Abate Ad Revenue Slowdown- MediaPost Publications |
| THE ASSOCIATION OF NATIONAL ADVERTISERS is anticipating a slowdown in 2008, due to softening in certain economic centers. But it also forecasts that a boom in political ad spending will help offset the blow to ad revenues. [read more] |
| December 17, 2007 |
| Advertisers Demand Accurate Online Audience Measures Before Increasing Web Ad Spending - Associated Press |
| NEW YORK (AP) — Online advertising jumped 25 percent this year, raking in a cool $20 billion, but Internet executives say that figure could have been even higher if advertisers had reliable and consistent ways to measure online audiences. Unlike traditional media, where each format has one main ratings provider — The Nielsen Co. for television, Arbitron Inc. for radio and so on — there are many sources of data on online audiences. And they frequently conflict. Disagreement also continues over which criteria best gauge users' potential interest in a product or service. And the resulting data aren't easily comparable to ratings in other media anyway. [read more] |
| December 17, 2007 |
| Pohly Company Wins Award for Excellence in Magazine Design – PR Web |
| Top custom publishing company The Pohly Company has received recognition by the Custom Publishing Council (CPC) for excellence in magazine design. Boston, MA (Overdrive/PRWEB ) December 14, 2007 -- Top custom publishing company The Pohly Company has received recognition by the Custom Publishing Council (CPC) for excellence in magazine design. At the 2007 Pearl Awards, The Pohly Company was honored with the bronze award for Best Overall Design for The Advertiser, produced for the Association of National Advertisers (ANA). [read more] |
| November 29, 2007 |
| "Ugly Betty", "Heroes" Earn Top Honors at Family Friendly Awards - Hollywood Reporter |
| ABC's "Ugly Betty" and NBC's "Heroes" took top honors Wednesday night at the Family Friendly Programming Forum's ninth annual Family Television Awards, which recognizes "outstanding programming for family viewing." [read more] |
| November 14, 2007 |
| Photo Blog: Multicultural Marketing Conference Highlights |
| Photo Blog: Multicultural Marketing Conference Highlights Now in its ninth year, the ANA Multicultural Marketing Conference has become the industry’s premier multicultural event. The conference is programmed by members of the ANA Multicultural Marketing Committee, a group of approximately 100 individuals who represent a variety of elite corporate/client-side marketers. For the 2007 Multicultural Marketing Conference photo blog, click here. [read more] |
| November 14, 2007 |
| ANA 2007 Multicultural Conference: Strong Hispanic Market Content and Record Attendance- HispanicMPR.com |
| This year’s recently held Association of National Advertisers (ANA) two-day 2007 Multicultural Marketing Conference with strong Hispanic market content had record attendance. Approximately 430 advertising industry executives from across the United States met in Boca Raton, Florida. About 330 attendees were at last year’s conference, described as more African American than this year’s event by past attendees of both. The conference was programmed by 100 corporate and client-side marketer members of the ANA Multicultural Marketing Committee. This year’s conference program chair was Gilbert Dávila, vice president, Multicultural Marketing, The Walt Disney Company and chair, ANA Multicultural Marketing Committee. [read more] |
| November 7, 2007 |
| New Study Offers Advertisers Effective Strategies For Reaching Black Consumers - Black Enterprise |
| November 7, 2007--With the buying power of African Americans projected to reach $1.1 trillion by 2011, Starcom MediaVest Group (SMG) and Dr. Nat Irvin II, University of Louisville professor and founder of Future Focus 2020, have conducted a study aimed at providing advertisers with a strategic approach to reaching black consumers. Released Tuesday at the Association of National Advertisers conference, SMG says the Beyond Demographics study underscores its desire to provide clients with the best way to value and measure their investment in the black community. Billed as the most detailed information on the African American buyer available to advertisers, SMG hopes to have it imbedded in the industry's metric system by the second quarter of 2008. [read more] |
| November 7, 2007 |
| Marketers Foresee a Boost In Multicultural Advertising Budgets – Portada Online |
| More than 430 attendees participated in the ANA Multicultural Conference yesterday and Monday in Boca Raton, FL.. The conference had a ratio of 60:40 per cent (60 per cent clients vs. 40 per cent Agency, Media, other)… Armando Martin formerly Director, Multicultural Marketing Supervalu/ Albertsons, Tyrone Reid, Senior Director Multicultural Wal-Mart Stores, and Tony Suarez, VP Multicultural Marketing McDonald’s Corporation, agreed that "embracing cultural diversity is the smart thing to do." Armando Martin said that marketers need to take into account two major trends: First the impact of the African American aged 18-22 on popular culture and, second, the fact that there is an 1800 mile border with Mexico. The three panelists agreed that multicultural budgets will get a boost, once Multicultural Marketing Specialists reach CMO positions at major companies. [read more] |
| November 6, 2007 |
| ANA Announces Winners of the 2007 Multicultural Excellence Awards |
| The ANA (Association of National Advertisers) today announced the winners of the 2007 Multicultural Excellence Awards. Now in its seventh year, the awards recognize ANA member companies and marketers for producing outstanding multicultural advertising campaigns that ran between June 2006 and May 2007. [read more] |
| November 6, 2007 |
| ANA Releases Agency Compensation Survey- BtoB Online |
| New York—Only 25% of marketers are “very satisfied” with their current agency compensation approach, according to a new study from the Association of National Advertisers. The 14th triennial “Trends in Agency Compensation” study was conducted for the ANA by agency consultant David Beals and was based on an online survey of 98 marketers conducted between December and July. [read more] |
| November 6, 2007 |
| Marketers Agree Multicultural Customers Are Changing; What Worked Yesterday May Not Work Tomorrow- Destination CRM |
| BOCA RATON, FLA. -- As evidenced by the first day of the 2007 ANA Multicultural Marketing Conference here early this week, multicultural customers are forcing a "marketing reinvention," according to Bob Liodice, the ANA's chief executive officer. By factoring in multiculturalism, marketing is "elevating the conversation," according to keynote emcee Gilbert Davila, who set the fun tone of a serious discussion by joking about his height: "Now, if they could have brought me a stool, we could be on our way," said Davila, the vice president of multicultural marketing for The Walt Disney Co. Marketing is at its best when it engages the consumer, Davila said, and that conversation has to embrace the ever-expanding multicultural audience -- and adapt to an ever-changing consumer landscape. [read more] |
| November 6, 2007 |
| ANA Recognizes Marketers For Multicultural Efforts – MediaPost Publications |
| PROCTER & GAMBLE, PEPSI, TOYOTA, Anheuser-Busch and the California Department of Health were the big winners in the 2007 Multicultural Excellence Awards bestowed by the Association of National Advertisers at its Multicultural Marketing Conference in Boca Raton, Fla., on Tuesday. P&G won the African-American category for "Olay Definity." The agency behind the campaign was Burrell Communications. [read more] |
| November 5, 2007 |
| ANA Study Reveals Interest In Different Agency Compensation Models |
| Today's rapidly changing marketplace, diverse media environment and a move for marketing accountability, are causing a rethinking in appropriate agency compensation models. This trend is foreshadowed by a slight uptick in compensation models from fee-based methods back to commission- based, finds the 14th triennial Trends in Agency Compensation study from the ANA (Association of National Advertisers). The study also found that only 25 percent of respondents are "very satisfied" with their current agency compensation approach. Of those respondents who are contemplating a change to their agency compensation method, more than 40 percent identified simpler administration as a reason for making the switch. [read more] |
| November 1, 2007 |
| Internet ‘Do Not Track’ Registry: Fair or Foul Idea? - MediaPost Publications |
| TODAY AND FRIDAY, IN WHAT is billed as a town hall meeting, representatives from both sides of the online privacy issue will attend the Federal Trade Commission's workshop on the increasing use of tracking technology to target online ads. Several privacy groups this week called for a "Do Not Track" list similar to the popular "Do Not Call" list that would prevent advertisers from tracking consumers' online movements. Computer users should be notified when their surfing is tracked by online advertisers and Web publishers, argue the Consumer Federation of America, the World Privacy Forum and the Center for Democracy and Technology, among other groups in the coalition that brought forth the idea. Dan Jaffe, executive vice president/government relations for the Association of National Advertisers, calls the movement "a slogan rather than a well-thought-out concept." In fact, he says, such a move would hurt consumers because it would undermine economic efficiency. [read more] |
| October 29, 2007 |
| American Federation of Musicians Renew Two Year Contract With Advertising Industry – Modern Guitars Magazine |
| The American Federation of Musicians (AFM) and the advertising industry’s ANA/AAAA Joint Policy Committee on Broadcast Talent Union Relations (JPC) today announced an agreement on a two-year contract extension, effective October 17, 2007. The extension agreement must now be ratified by AFM membership, as well as approved by the boards of both ANA and AAAA. [read more] |
| October 26, 2007 |
| Advertisers Play An Increasing Role in NATAS Emmy Awards - Shoot Online |
| PHOENIX, October 26, 2007, Robert Goldrich --- Clients scored in the field of nominations for broadband and personal television categories open to advertisers in the National Academy of Television Arts and Sciences' (NATAS) annual Technology and Engineering Emmy Awards. In fact, reflecting the role that advertisers play in helping the development of technological approaches and creative usage of the Internet, cell phones and personal media players as well as interactive television, the nominees were announced during the Association of National Advertisers (ANA) annual conference earlier this month in Phoenix. [read more] |
| October 22, 2007 |
| The Pohly Company Wins Two Awards For Design Excellence- PRWeb |
| Engagement marketing leader The Pohly Company has received two awards for design excellence at Folio magazine’s Ozzie Awards. Engagement marketing leader The Pohly Company has received two awards for design excellence at Folio magazine’s Ozzie Awards. The Ozzie Awards recognize excellence in editorial content and magazine design. More than 3,000 entries are submitted in this prestigious industry competition each year. The Ozzie Awards received by The Pohly Company were: Silver — Best Redesign: Non-profit Association, for The Advertiser, produced for the Association of National Advertisers. The Pohly Company’s Custom Publishing and Media Sales & Consulting groups redesigned the ANA’s bi-monthly custom publication in October, 2006. [read more] |
| October 17, 2007 |
| ANA Names New Board Members at 2007 Annual Conference |
| The ANA (Association of National Advertisers) elected a number of new marketing leaders to their board of directors. The leadership changes were announced during the ANA’s 2007 Masters of Marketing Annual Conference at The Arizona Biltmore in Phoenix, Arizona. [read more] |
| October 17, 2007 |
| ANA Announces Finalists for 2007 Multicultural Excellence Awards |
| The ANA announced the finalists for the 2007 Multicultural Excellence Awards. Now in its seventh year, the awards recognize ANA member companies and marketers that have produced outstanding multicultural advertising campaigns that ran between June 2006 and May 2007. [read more] |
| October 15, 2007 |
| Gore Announces Media is Changing – B-to-B Online |
| Phoenix—Former U.S. Vice President Al Gore addressed the Association of National Advertisers’ annual conference Friday, the day after he was awarded the Nobel Peace Prize for his environmental efforts. Gore, who is chairman of user-generated content company Current TV, said traditional media are changing dramatically. [read more] |
| October 12, 2007 |
| Cross Industry Study Demands That Marketing Move To A Digitally Focused Business System |
| As the media environment becomes increasingly complex and rooted in the digital space, the existing marketing agenda and capabilities need to be re-tooled and marketing organizations, agencies and media companies are having to change at an unprecedented pace. A new cross industry study details how marketers and their agencies must change as the convergence of media and technology, combined with the fragmentation and personalization of media, changes the connection between marketers and end users. [read more] |
| October 10, 2007 |
| Blog: Q&A with Wendy Clark, SVP of Advertising, AT&T |
| As Bob Liodice, ANA Chairman & CEO, continues his dialogue with ANA Annual Conference Speakers, please find his Q&A conversation with AT&T's Senior Vice President of Advertising, Wendy Clark... [read more] |
| October 9, 2007 |
| ANA and RAB Launch Radio Station for ANA 2007 Annual Conference |
| The ANA (Association of National Advertisers) in conjunction with the Radio Advertising Bureau (RAB) is launching KANA Radio, a radio station dedicated to serving the Masters of Marketing Conference. KANA Radio will be heard throughout the Biltmore Resort & Spa in Phoenix during the entire ANA Annual Conference, October 11-14, 2007, at 95.9 on the radio dial and Channel 7 on in-room TV's. [read more] |
| October 4, 2007 |
| MPG Expands with Key Hires on Sears Business- ADWEEK |
| NEW YORK Former Johnson & Johnson advertising executive Kaki Hinton has joined Havas' MPG as evp, managing director on the Sears media planning and buying account, which MPG won in May as part of the $740 million Sears Holdings review. Separately, MPG has hired David Handelman to oversee the K-Mart, a Sears unit that moved to MPG in the Sears competition. [read more] |
| October 4, 2007 |
| Ad-ID Replaces ISCI as Official Industry Standard |
| Effective immediately, ISCI--the manual advertising asset coding system in place since 1969--is withdrawn from the marketplace. Therefore, Ad-ID, the Web-based, complete-code system is now the only advertising asset coding system authorized and supported by the American Association of Advertising Agencies and the Association of National Advertisers, Inc. [read more] |
| October 3, 2007 |
| Blog: Q&A with Steve Sullivan, SVP of Communications, Liberty Mutual |
| As Bob Liodice, ANA Chairman & CEO, continues his conversations with ANA Annual Conference Speakers, please find ANA Board Chairman Steve Sullivan's (SVP of Communications) comments on the transformation of the Liberty Mutual Brand... [read more] |
| October 1, 2007 |
| Advertisers Criticize FEC Proposed Rulemaking - Broadcasting & Cable |
| Advertisers Push FEC on Nonpolitical Ads Featuring Candidates Association of National Advertisers, American Association of Advertising Agencies, American Advertising Federation State Their Cases at Federal Election Commission [read more] |
| September 21, 2007 |
| Ad, Media Groups Help Derail Drug Ad Restrictions – Commercial Alert |
| When the Democratic-led Congress started debating a big Food and Drug Administration bill earlier this year, pharmaceutical companies worried that it would sharply restrict one of their most powerful sales-boosting tools—drug ads. But in the final bill, which passed the House overwhelmingly on Wednesday and the Senate last night, such marketing is largely spared. One major reason: the drug industry found powerful allies among media and advertising firms who were determined to protect one of their biggest and fastest-growing advertising categories. [read more] |
| September 21, 2007 |
| Ad Groups In Dispute with SAG |
| A joint committee of two ad industry groups has asked for arbitration in a dispute with SAG over certain pension and health fund allocations. The Association of National Advertisers and the American Association of Advertising Agencies have a contract with SAG covering actors' work in TV commercials. But a dispute has arisen over "multiservice circumstances" -- jargon for situations arising when an actor renders services over broadcast and nonbroadcast media. [read more] |
| September 10, 2007 |
| New Accountability Study Calls for Symmetry Between Marketing and Finance – Marketing Vox |
| When the Democratic-led Congress started debating a big Food and Drug Administration bill earlier this year, pharmaceutical companies worried that it would sharply restrict one of their most powerful sales-boosting tools—drug ads. But in the final bill, which passed the House overwhelmingly on Wednesday and the Senate last night, such marketing is largely spared. One major reason: the drug industry found powerful allies among media and advertising firms who were determined to protect one of their biggest and fastest-growing advertising categories. [read more] |
| August 29, 2007 |
| ANA Extends Deadline for Multicultural Excellence Awards |
| The ANA (Association of National Advertisers) has extended its deadline for submissions to their annual Multicultural Excellence Awards to September 17, 2007. Now in its seventh year, these awards recognize outstanding multicultural advertising campaigns. They are sponsored by the ANA Multicultural Marketing Committee, which shares knowledge and best practices in multicultural marketing. [read more] |
| July 18, 2007 |
| ANA Highlights Unprecedented Steps to Combat National Health Challenge |
| As the Federal Trade Commission (FTC) convenes its workshop on childhood obesity today, food marketers can point to multiple, unprecedented initiatives by private industry that are directly designed to assist in responding to the alarming rise in childhood obesity, according to an assessment by the Association of National Advertisers (ANA). In addition, new research jointly commissioned by the ANA and the Grocery Manufacturers Association/Food Products Association documents a substantial 8.5 percent reduction between 2004 and 2006 in food, beverage and restaurant ads seen by the average child 2-11 years old. [read more] |
| June 1, 2007 |
| Performers' Unions and Advertising Industry Select Booz Allen Hamilton To Conduct Study on Commercials Compensation Models |
| Screen Actors Guild (SAG), the American Federation of Television and Radio Artists (AFTRA) and the advertising industry's ANA/AAAA Joint Policy Committee on Broadcast Talent Union Relations (JPC) today announced that Booz Allen Hamilton has been selected as the independent study consultant to examine alternative methods of performer compensation consistent with the understanding between the unions and the industry that the purpose of study is not to reduce the aggregate compensation historically paid to performers. [read more] |
| May 29, 2007 |
| ANA and NATAS Join Together to Recognize Excellence in Broadband Advertising |
| In recognition of the key role that advertisers play in developing content for new media, the ANA (Association of National Advertisers) and the National Academy of Television Arts & Sciences (NATAS) have joined together to put the spotlight on nominees for the 59th Annual Technology & Engineering Emmy® Awards, which honor excellence in the use, creativity and adaptation of technology that enhances or improves the consumer experience with media. [read more] |
| April 19, 2007 |
| ANA/Guideline Study finds Brand Equity a Top Line Objective for Marketers |
| Even the strongest brands cannot “rest on their laurels” in today’s competitive market place. The findings in a new report released today by the ANA (Association of National Advertisers) in conjunction with Guideline, show that brand equity is now a major component of a company’s overall valuation. According to the report, “Brands need to be tended and protected, as well as flexible and agile in order to respond to the marketplace, the next generation and the next big product innovation.” [read more] |
| April 4, 2007 |
| ANA Marketing Accountability Task Force Finds Few Follow Best Practices |
| A new report, released today by the ANA (Association of National Advertisers) Marketing Accountability Task Force, found that marketing accountability requires a precise process involving multi-functional teams, yet only a small proportion of marketers are utilizing them. "Marketing accountability is still often an activity trapped within the silo of the marketing function," reads the report. [read more] |
| March 26, 2007 |
| Integrated Marketing Communications Joins Accountability as Top Senior Marketer Concerns |
| A survey conducted by the Association of National Advertisers (ANA) finds the top concerns on the minds of senior marketing executives are "integrated marketing communications" and "marketing accountability". The ANA asked over 100 senior marketers to select from a comprehensive list of subjects to rank their top three issues that directly impact their marketing decisions and plans. [read more] |
| March 12, 2007 |
| ANA TV Advertising Committee Announces Support for Brand-Specific Commercial Ratings to Drive Media Accountability |
| The ANA Television Advertising Committee released a position paper today supporting the industry's growing movement towards television commercial ratings. [read more] |
| February 14, 2007 |
| ANA Launches Revitalized Marketing Skills Training Program for 2007 |
| The Association of National Advertisers (ANA) announced today their updated 2007 marketing skills training platform. [read more] |
| November 29, 2006 |
| ANA Teams with Yahoo! to Provide Extensive Content for Relaunch of Advertising.Yahoo.Com Site |
| The Association of National Advertisers (ANA) and Yahoo! announced today that the ANA will be a major content provider for Yahoo!'s revamped advertising Web site, advertising.yahoo.com. The site will now offer summaries from some of ANA's extensive collection of proprietary marketing industry information and expertise - including new research, articles and white papers. [read more] |
| July 17, 2006 |
| ANA Studies Reveal Advances in Marketing Measurement But Difficulty in Overcoming Organizational Impediments |
| Results from the third annual ANA Marketing Accountability survey, conducted by the Association of National Advertisers (ANA) in conjunction with Marketing Management Analytics (MMA) and the 2006 ANA Marketing Accountability Task Force, reports substantial improvements in the ability of senior-level marketers to measure and act on ROI, but difficulty in turning marketing metrics into action due to organizational impediments and process barriers. [read more] |
| July 14, 2006 |
| ANA Survey Reveals Most Integrated Marketing Communications Programs Need Improvement |
| A new survey on the state of integrated marketing communications, released by the Association of National Advertisers (ANA), reveals that 67 percent of marketers develop integrated marketing programs across most or all of their brands, but only 33 percent say they are very happy with their efforts. The findings, based on responses from more than 85 major advertisers, were released today at the ANA’s first annual Masters of Integrated Marketing Conference at the Grand Hyatt Hotel in New York City. [read more] |
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