ANA Announces 2008 Multicultural Excellence Award Winners
Advertisers Honored in Six Categories, Including New Digital Media Space
November 18, 2008, Boca Raton, FL - The Association of National Advertisers (ANA) has announced the winners of the 2008 Multicultural Excellence Awards. Now in its eighth year, the awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between June 2007 and May 2008.
Winners were named in six categories. This year, the ANA created a new category for strong work across all ethnic segments in Digital Media.
The grand prize brand and agency winners in each category are as follows:
|
Category: |
Brand: |
Agency: |
|
African American |
Partnership For a Drug Free America |
Prime Access, Inc. |
|
Asian |
State Farm Insurance |
interTrend Communications |
|
Digital Media |
Cadbury Dentyne |
The Vidal Partnership |
|
General Market Category |
McDonald's |
DDB |
|
Hispanic |
Blue Shield of California |
Blue Shield of California |
|
Campaign with Significant Results |
Energizer |
Grupo Gallegos |
The 2008 grand prize award recipients were announced at a ceremony during the ANA's Multicultural Marketing Conference, which concluded today. Now in its tenth year, the conference was held at The Boca Raton Resort and Club in Boca Raton, Florida.
"Our winners have established themselves as leaders in the world of multicultural marketing and their work represents the best in our industry," said Bob Liodice, President and CEO of the ANA. "I am thrilled that through the Multicultural Excellence Awards, the ANA is able to recognize the contributions these organizations have made and the growing importance of speaking to consumer through multicultural channels. I offer all of them my congratulations."
The awards are sponsored by the ANA Multicultural Marketing Committee. The committee, established in 1998, helps ANA members share knowledge and best practices in marketing to America's burgeoning ethnic markets. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
About the ANA
The ANA's mission is to provide indispensable leadership that drives marketing communications, media and brand management excellence and champions, promotes and defends industry interests. The ANA is the industry's foremost and recognized source of marketing communications best practices. It also leads industry initiatives, influences industry practices, manages industry affairs, and advances, promotes and protects all advertisers and marketers. The trade association represents 400 companies with 8,000 brands that collectively represent $250 billion in marketing spending. For more information visit www.ana.net.