October 17, 2007
The Association of National Advertisers today announced the finalists for the 2007 Multicultural Excellence Awards. Now in its seventh year, the awards recognize ANA member companies and marketers that have produced outstanding multicultural advertising campaigns that ran between June 2006 and May 2007.
The 2007 grand prize award recipients in each category will be announced at a special ceremony during the ANA's Multicultural Marketing Conference scheduled for November 4-6, 2007 at The Boca Raton Resort and Club in Boca Raton, Florida. For more information on the conference and to obtain a complete agenda, please visit http://www.ana.net/multicultural
Finalists were named in six categories. They are listed below in alphabetical order within each category.
African American
Nissan North America - My 07 Altima, The True Agency
P&G - Olay Definity, Burrell Communications
Verizon Communications, Burrell Communications
The Walt Disney Co. - Disney World, Carol H. Williams
Asian
Cal Department Health - Anti Smoking, IW Group
Ford Motor Company - Ford Fusion, Pancom International
MetLife - Financial Planning services, IW Group
Nationwide Insurance, A Partnership
Hispanic
JP Morgan Chase - Chase Credit Card, Lapiz
MTV On Air Promos - Tr3s
P&G - Tide, Conill Advertising
PepsiCo - Sierra Mist, Dieste, Harmel & Partners
Sprint - todo sobre mi familia/silencio, Vidal Partnership
GLBT
McNeil Consumer Healthcare, Deutsch
General Market Category
Anheuser-Busch - Bud Light, Latin Works
Bank of America - Bank of Opportunity, BBDO
PepsiCo - Pepsi, BBDO
Campaign with Significant Results
P&G - Olay Definity, Burrell Communications
PepsiCo - Mountain Dew, BBDO
Toyota Motor Sales - Toyota Camry, Conill Advertising
Toyota Motor Sales - Toyota Yaris, Conill Advertising
The awards are sponsored by the ANA Multicultural Marketing Committee. The committee, established in 1998, helps ANA members share knowledge and best practices in marketing to America's burgeoning ethnic markets. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.