ANA releases agency compensation survey
Only 25% of marketers are “very satisfied” with their current agency compensation approach, according to a new study from the Association of National Advertisers.
By Kate Maddox
Story posted: November 6, 2007 - 2:00 pm EDT
New York— The 14th triennial “Trends in Agency Compensation” study was conducted for the ANA by agency consultant David Beals and was based on an online survey of 98 marketers conducted between December and July.
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Of those agencies contemplating a switch in their agency compensation method, the top reason cited was to improve agency performance (53%), followed by cutting costs (47%) and simplifying administration (43%). (Respondents could select more than one response.)