Content Powered Engagement

Effective content has never been more important for successful brand marketing. As meeting consumer needs grows increasingly more complex, we are witnessing an “arms race” to construct even larger, more robust and more effective content ecosystems. In order to stay relevant and to succeed, brands will need to master content marketing. This course will help brands and marketers identify and take advantage of key opportunities content marketing offers, avoid pitfalls that lie therein and make their own mark on the content landscape.

Who is this Course For?

Junior, middle and senior marketing levels - all those interested in content marketing

Learning Objectives

  1. Understand how to develop an effective content strategy that will achieve both business and consumer needs using the customer journey, content audit and content roadmap
  2. Learn how to leverage the content strategy and how to execute it through understanding the content creation process, the content architecture and the engagement brief
  3. Learn about tools, techniques and important roles and responsibilities of an analytics delivery team, and understand the current content marketing technology landscape focusing on measurement strategy, process, systems, tools and technology
  4. Understand how to successfully organize for content by understanding elements for content enterprise success, organizational structure, scoring requirements and how to use a mapping tool

Estimated Length of Completion

Approximately 2.0 hours

Instructor

Meredith Xcelerated Marketing (MXM). MXM is an award-winning strategic and creative agency, with world-class digital expertise and an inimitable pedigree in content. They provide fully-integrated marketing solutions for some of the world's top brands. Throughout their rich history, MXM has established itself as the dominant force in content strategy, creation, distribution and measurement, pioneering a unique approach to managing the consumer experience at every stage of their journey with a brand. MXM is part of Meredith Corporation, a publicly-owned media and marketing company.

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Registration ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A