Inspiring Great Creative

This course will help you get the kind of powerful creative work that builds your sales overnight and builds your brand over time. You will be guided through the entire creative process, from the creative brief to judging creative work, giving the agency compelling feedback, and making all your communications more effective. Quite simply, this course will help you to be a better client.

Who is this Course For?

Junior, middle and senior marketing levels – anyone involved in the development of advertising

Learning Objectives

  1. Learn how to inspire creativity and be a better client
  2. Discover the elements that make any communication more effective
  3. Learn how to write a creative brief
  4. Learn what makes an integrated campaign successful
  5. Develop your skill in judging creative work and giving compelling feedback
  6. Understand why it pays to focus on big ideas

Estimated Length of Completion:

Approximately 2.0 hours

Instructor

Jane Maas, ANA faculty, former creative director at Ogilvy & Mather; known for ad direction of "I Love New York" campaign at Wells, Rich, Greene; former president of Earle Palmer Browne; author of MAD WOMEN; and named by Advertising Age as "one of the 100 most influential advertising women of the last 100 years."

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Registration ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A