Insightful discussions and commentary on key issues affecting the marketing industry.
Beyond Profit
Airs Tuesdays at 10 a.m. ET
Beyond Profit, a podcast of the ANA Center for Brand Purpose, tackles the challenges marketers face in defining, activating, and advancing an authentic brand purpose.
A Creative Way to Support Kids’ Emotional Well-Being
In this episode of Beyond Profit, host Ken Beaulieu discusses Cai & Kate, an imaginative video series that focuses on the well-being of children ages three to six years old, with William Davies, founder and director of the AHN Chill Project, and Mike Baron, SVP and group creative director at the agency Mower.
Thistle Farms: A Model for Women’s Recovery
In this episode of Beyond Profit, Becca Stevens joins host Ken Beaulieu to discuss the remarkable growth of Thistle Farms, how the organization drives its movement through fundraising, its legal and legislative advocacy, and why love is the most powerful force for change in the world.
Champions of Growth
Airs Wednesdays at 2 p.m. ET
Champions of Growth focuses on the full breadth of the ANA Growth Agenda with the goal of helping CMOs navigate a post-digital world and bolster their value throughout the organization.
How B2B Marketers Learn to Stop Worrying and Love Ad Creative
Ryan Kutscher, founder and CEO of ad agency Launch Party, joins host Matthew Schwartz to discuss how B2B marketers recalibrate their ad-creative strategy, why less is more when it comes to quality content, and the marketing benefits of listening to the Broken Record Podcast hosted by legendary music producer Rick Rubin.
Marketers Need a Sharper Antenna for Programmatic Advertising
Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.
Marketing Futures
Airs Tuesdays at 3 p.m. ET
Marketing Futures serves as a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the potential future(s) of marketing.
Reshaping Fitness Through Purpose, with Planet Fitness and Barkley
Marketing Futures Podcast host Mike Berberich talked to Planet Fitness’ Jamie Medeiros and Barkley’s Katy Hornaday about the advantages of being a “purpose native” brand.
Engineering a Brand: The Intersection of Tech and Marketing, with Chris Stauffer
Chris Stauffer, founder of the Stauffer agency, joined podcast host Mike Berberich to discuss tech, branding, and, of course, artificial intelligence.
POVs
Available to all, these mini podcast episodes cover what some of the ANA’s brightest minds think about marketing’s most pressing issues.
By the Numbers
The ANA Podcast Network averages nearly 20,000 streams each month, with a fairly even distribution across all three shows.
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The U.S. is the largest audience for the ANA Podcast Network, but 19 percent of listeners are international, with high listenership in Germany, Canada, Switzerland, and Mexico.
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The average listening time of an ANA podcast is 24 minutes.
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82 percent of ANA's podcast streams are considered "impactful," meaning listeners consumed at least 75 percent of the episode.
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98 percent of ANA podcast listens take place on mobile applications.
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