A new ANA (Association of National Advertisers) study entitled, “Payment Terms – Current Practices for Marketing Services,” reveals that 43 percent of marketers have extended payment terms this year on at least one marketing service in their portfolio. That portfolio includes agency fees, research, media, production, and talent payments.
Senator Max Baucus (D-MT), Chairman of the U.S. Senate Finance Committee, today released his discussion draft of tax reform legislation that includes a provision that will, if enacted, severely impact the economy and lead to significant job loss. This provision would allow advertisers to deduct only 50 percent of all advertising expenses in the first year and amortize the remaining 50 percent over the next five years.
November 20, 2013, New York – The Media Rating Council (MRC) announced today that it will lift its Viewable Impression Advisory by the end of Q1 2014. Prior to lifting the advisory, the MRC continues to identify and remove obstacles to widespread use of viewable impressions as a digital currency metric. The viewability measurement standard is expected to be complete by the end of 2013.
NEW YORK – November 14, 2013 – Sixty-eight percent of marketers measure all or most of their sponsorship and event marketing activities, according to a new survey by the ANA (Association of National Advertisers); however, a sizeable 32 percent measure only half or less.
LOS ANGELES, Calif. – November 5, 2013 – The ANA (Association of National Advertisers) announced the grand prize winners of the 2013 Multicultural Excellence Awards yesterday evening at the 15th Annual ANA Multicultural Marketing and Diversity Conference in Los Angeles, California.
NEW YORK – October 31, 2013 – Media spend attributed to multi-screen advertising campaigns is expected to grow from 20 percent of budgets today to 50 percent in the next three years, according to a new study by ANA (Association of National Advertisers) and Nielsen conducted among client-side marketers, agencies and media sellers. Multi-screen campaigns were defined as those that run during a similar timeframe across two or more screens including TV, computer, tablet, mobile phone and digital place-based media.
NEW YORK, New York – October 7, 2013 – The country’s most influential marketers spoke to more than 2,000 attendees at the sold out Masters of Marketing Conference of the ANA (Association of National Advertisers).
PHOENIX, Ariz. – October 5, 2013 – For successful companies, brand purpose is vital for inspiring and driving the total brand experience, according to the joint Marketing2020 study by ANA (Association of National Advertisers) and EffectiveBrands. Marketing2020 examines today’s over-performing brands and their leaders, including 250 CMOs and more than 10,000 marketers across 92 countries.
PHOENIX, Ariz. – October 5, 2013 – The ANA (Association of National Advertisers), in partnership with leading marketing analytics firm MarketShare, presented the Marketing Analytics Leadership Award to USAA at the 2013 ANA Masters of Marketing Conference today in Phoenix, Arizona. The first-of-its-kind award was created to highlight today’s important and rapid adoption of sophisticated analytics in the planning and measuring of global marketing investments.
PHOENIX, Ariz. – October 5, 2013 – The ANA (Association of National Advertisers) elected five new marketing executives to its Board of Directors at its Annual Conference held in Phoenix, Arizona from October 3-6.
PHOENIX, Ariz. – October 4, 2013 – Today the ANA (Association of National Advertisers) recognized the 2013 recipients of its Rising Marketing Star Award. The four new honorees, all under the age of 32, were nominated by senior executives at their companies.
PHOENIX, Ariz. – October 4, 2013 – The 103rd Annual ANA (Association of National Advertisers) Masters of Marketing Conference kicked off today with a record attendance of more than 2,000 marketers. The theme of this year’s conference is Growth: Mastering Brands & Driving Results.
Today the ANA (Association of National Advertisers) and 4A’s announced new guidelines to help agencies and clients improve their productivity in the agency search process. The 2013 findings, announced during Advertising Week, are a follow-up to the 2011 guidance paper entitled “ANA / 4A’s Guidelines for Agency Search.”
Today the ANA (Association of National Advertisers) announced the winners of the 2013 Multicultural Excellence Awards, which recognizes ANA member companies and other marketers who produced industry leading multicultural advertising campaigns between June 2012 and June 2013.
The ANA is pleased to announce three finalists for the first-of-its-kind award recognizing leadership in applying analytics to plan and measure successful marketing programs. The finalists were chosen by a distinguished panel of industry judges. The winner will receive a $50,000 cash prize for demonstrating the most effective application of analytics to benchmark and improve marketing investment ROI.