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ANA/White Ops Study Reveals Extent of Advertising Bot Fraud

Almost a quarter of video ad impressions and more than half of third party sourced traffic is fraudulent, according to the ANA (Association of National Advertisers) and online fraud detection firm White Ops’ study of bot fraud in the digital advertising industry.

ANA Members Pick the 2014 Marketing Word of the Year

For the first time, the ANA surveyed its members to identify the marketing word of the year. Voting took place online between November 24 and December 2.

ICANN Plan to Change Geo System Would Create an ‘Unsafe New Domain Name Environment’

The ANA filed comments in strong opposition to a new ICANN proposal on the use of geographic-based Internet names.

The ANA Releases White Paper on Patent Troll Liability in Client/Agency Contracts

In a white paper released today, ANA (Association of National Advertisers) recommends that clients generally not indemnify agencies for patent claims.

ANA Announces Winners of its 2014 Multicultural Excellence Awards

Procter & Gamble’s Duracell brand and its agency Saatchi and Saatchi received top honors, last night, winning the first ever, Best in Show award in the Multicultural Excellence Awards competition for “Trust Your Power”. The ad portrays the resilient story of Derrick Coleman, the first legally deaf player to be part of an NFL offense and a fullback with the Seattle Seahawks. The story line: Coleman, like Duracell, is driven by power.

Power Couple: Tapping the Potential of the “Mobile Commercial”

With Facebook, ANA’s Alliance for Family Entertainment explores how uniting consumers’ preference for mobile with their growing television habits can create a powerful new marketing tool

Association of National Advertisers Congratulates New Congress, Underscores Important Role Advertising Plays in U.S. Economy

The ANA released a statement following the results of the 2014 election.

C Spire Named Winner of 2014 Marketing Analytics Leadership Award

The ANA is pleased to announce that wireless service provider C Spire has won the 2014 Marketing Analytics Leadership Award.

2014-2015 ANA Board of Directors Announced at Annual Masters of Marketing Conference

The ANA announced the election of new marketing executives to the board of directors, including a new chairperson and vice chair.

Association of National Advertisers and Business Marketing Association Combine Forces to Create the Industry’s Most Comprehensive Marketing Association

The ANA (Association of National Advertisers) and the Business Marketing Association (BMA) today announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014.

ANA 2014 Rising Marketing Star Program Honors Four from Member Companies

The ANA recognized the 2014 recipients of its Rising Marketing Star Award. The four honorees were nominated by senior executives at their companies making valuable contributions to their organizations and the industry.

ANA 2014 Masters of Marketing Conference Attracts Record Attendance

The ANA Masters of Marketing Annual Conference kicked off today with a record attendance of more than 2,800 marketers. This year’s theme is Growth: Mastering Brands and Driving Results.

ANA Survey Results Identify Five Marketing Blind Spots

Disruptive forces are changing the business landscape and while marketing leaders have a good idea of where they need to go, they don’t have a clear vision of how to get there, according to a new ANA survey: “Marketing’s Moment: Leading the Disruption.”

ANA Announces Finalists for 2014 Multicultural Excellence Awards

Twenty five companies have been selected as finalists, across 10 categories, in the ANA’s 2014 Multicultural Excellence Awards. The award program recognizes marketers that produced industry leading multicultural advertising campaigns between June 2013 and June 2014.

4A’s and ANA Join IAB in Launching Cross-Industry Compliance Organization to Combat Ad Fraud, Malware, & Piracy

The 4A’s, the ANA, and the IAB announced plans to create a cross-industry accountability program designed to fight ad fraud, malware and the piracy of intellectual property head-on, while increasing marketplace transparency.

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