Brand Management Committee

The Brand Management Committee explores all facets of cultivating, managing, and strengthening brand equity. This committee brings you different insights on creating and communicating a consistent brand vision, positioning, and message across all marketing vehicles. Understanding brand management doesn't stop there, this committee will also explore how to integrate brand identity with product development and sales management responsibilities.

This committee helps program the annual ANA Brand Innovation Forum, next planned for April 17, 2008. 



Discussion Topics:



Upcoming Meeting Schedule

DateLocation
Tuesday, July 22, 2008
Wednesday, October 29, 2008



Prior Meeting Notes

DateLocation
Tuesday, February 26, 2008
Wednesday, October 24, 2007
Wednesday, July 11, 2007



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