Brand Management Committee

The 2009 ANA brand conference was themed "Brand Building in Tough Times & Beyond."  The conference promised that "All speakers will be asked to leave behind actionable ideas for both immediate and longer-term brand growth. You'll leave the day with at least a dozen brand-building ideas and inspirational tactics to engage with consumers." 
     • Click here for a Summary of Key Takeaways
     • Click here for Ad Age Video Highlights from the day's presentations

Further, the ANA Brand Building in Tough Times and Beyond survey and white paper provides insight on the steps client-side marketers are taking to build their brands in the current economic downturn and what actions they plan to take when the recovery begins.

The 2010 Brand Conference will be held on May 19, 2010 at 583 Park Avenue in New York City.

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Discussion Topics:

• Assessing your brand architecture: How sub-brands and line extensions can fit within an overall brand vision
• Understanding the consumer perspective: Reconciling your brand history with your brand vision
• Working with your agency: From brand strategy through creative briefs to final execution
• Driving effective IMC (Integrated Marketing Communications)
• New product development
• Balancing longer-term brand-building goals with meeting short-term sales objectives
• Organizational approaches for marketing departments

Upcoming Meeting Schedule

Prior Meeting Notes

This content can be viewed online at: http://www.ana.net/committees/comminfo/BRAND%20MGMT