The Business-to-Business Marketing Committee focuses on the unique challenges facing b-to-b marketers. These unique challenges are in areas including the product (e.g., long life-cycles), target audience (e.g., multiple targets), sales, marketing communications strategy, client/agency relationships, and measurement.
This committee helps program the annual ANA Business-to-Business Forum, next planned for March, 2008.
Discussion Topics
- The unique challenges in the b-to-b segment (versus the consumer segment)
- Customer acquisition
- Maximizing the lifetime value of b-to-b customers
- New communications tools, e.g., blogs
- Effective b-to-b online media strategies
- Keys to effective b-to-b creative
- What’s working and what’s not in b-to-b online advertising
- What’s wrong with most b-to-b advertising (and how to make it better)
Upcoming Meeting Schedule
| Date | Location |
|---|---|
| Thursday, July 24, 2008 | New York, NY |
| Thursday, November 13, 2008 | New York, NY |
Prior Meeting Notes
| Date | Location |
|---|---|
| Tuesday, April 29, 2008 | New York, NY |
| Wednesday, November 7, 2007 | New York, NY |
This content can be viewed online at: http://www.ana.net/committees/comminfo/BUSTOBUS