The Sponsorship & Event Marketing Committee helps members build expertise in managing event marketing and sponsorship activities. This is now a $10 billion industry in North America and growth has outpaced both advertising and promotion.
Discussion Topics
- Measurement/ROI
- Internal organization: how marketers are organized internally to manage events
- Hospitality best practices
- Maximizing marketing leverage
- Cause-related marketing
- Future trends in sponsorships
Upcoming Meeting Schedule
| Date | Location |
|---|---|
| Friday, May 16, 2008 | Lake Buena Vista, FL |
| Tuesday, September 16, 2008 | Chicago, IL |
| Thursday, December 11, 2008 | New York, NY |
Prior Meeting Notes
| Date | Location |
|---|---|
| Tuesday, March 11, 2008 | New York, NY |
| Friday, September 21, 2007 | Universal City, CA |
| Thursday, June 21, 2007 | Tarrytown, NY |
This content can be viewed online at: http://www.ana.net/committees/comminfo/EVENTMKT