Marketing Accountability Committee

Marketing Accountability Committee will focus on the use of appropriate brand and sales metrics to optimize expenditure choices and increase marketing effectiveness. Approaches marketers can use to provide greater oversight and achieve credibility for the organization's marketing efforts will be covered.

This committee helps program the annual ANA Marketing Accountability Forum, next planned for July, 2008.


Discussion Topics :



Upcoming Meeting Schedule

DateLocation
Wednesday, May 14, 2008
Thursday, September 18, 2008



Prior Meeting Notes

DateLocation
Tuesday, February 12, 2008
Tuesday, September 11, 2007



This content can be viewed online at: http://www.ana.net/committees/comminfo/MKTACC




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