Digital Marketing Committee

(This committee was formerly known as the Emerging Technologies & Communications Committee.) 

Marketing communications is undergoing a transformation as a result of new digital technologies and rapid changes in the emergence of new media, communications vehicles, protocols and devices.  The Digital Marketing Committee helps marketers gain greater understanding of the convergence of the empowered consumer, technology, and media and covers …
- “new” forms of media that surround increasingly targeted consumers with much more relevant messages, for example – gaming, mobile, user-generated content, and social networking
- “traditional” media that are integrated with new technologies, for example – PVRs, digital magazines, blogs, satellite radio, IPTV, etc.

In 2009 the "Integrating Traditional and Digital Media" white paper was published to help agencies and marketers better understand how to work more easily and successfully together to integrate their traditional (e.g., TV, radio, print) and digital media (e.g., Internet, search, mobile, widgets, social media, etc.).

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Discussion Topics

• Optimizing online and offline marketing programs
• Understanding how technology is changing consumer media habits
• Wireless advertising
• Internet security
• The impact of personal video recorders
• Social Media
• Mobile Marketing

Upcoming Meeting Schedule

Prior Meeting Notes

This content can be viewed online at: http://www.ana.net/committees/comminfo/NEWTECH