Telephone Directory Committee

The Telephone Directory Committee addresses issues of relevance to national advertisers who use the medium. It represents member interests to publishers, yellow pages trade associations, and other key constituents.

In 2008 the ANA Telephone Directory Committee issued an open letter urging the Yellow Pages industry to improve its measurement practices by providing national syndicated audience measurement research and circulation auditing.  The open letter also called on the Yellow Pages industry to stop the practice of directory extensions and reconsider the forced-bundling of companion books.

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Discussion Topics

• Audience measurement needs
• ROI of yellow pages advertising
• Outdated Internet Yellow Pages (IYP) listing data
• Directory extensions
• Circulation auditing
• Quantitative/qualitative factors needed, when deciding what directories and what size ads will give the biggest investment return
  

Upcoming Meeting Schedule

Prior Meeting Notes

This content can be viewed online at: http://www.ana.net/committees/comminfo/TELDIR