The Marketing Financial Management & Procurement, West Coast Chapter Committee is the "sister" committee of the Advertising Financial Management Committee. It explores efficiencies, cost savings, return on investment and bringing better value to members’ organizations.
Discussion Topics
- Agency compensation
- Measuring/maximizing ROI
- Procurement departments: pros and cons
- Performance monitoring/media auditing
- Understanding agency overhead
- Television production costs/costs savings
- Reverse online auctions
Upcoming Meeting Schedule
| Date | Location |
|---|---|
| Tuesday, July 29, 2008 | Los Angeles, CA |
| Tuesday, October 7, 2008 | Bay Area, CA |
Prior Meeting Notes
| Date | Location |
|---|---|
| Tuesday, April 8, 2008 | Palo Alto, CA |
| Tuesday, January 29, 2008 | Thousand Oaks, CA |
| Tuesday, October 23, 2007 | Los Angeles, CA |
| Thursday, July 26, 2007 | Cupertino, CA |
This content can be viewed online at: http://www.ana.net/committees/comminfo/W-MKT-FIN%20-PROC