The Media Committee, West Coast Chapter will address issues of relevance to national advertisers who use broadcast, print, and new media.
Discussion Topics
- Issues with television and print audience measurement
- The upfront
- Addressable and Interactive television
- Brand integration
- Barter: the good, the bad, and the ugly
Upcoming Meeting Schedule
| Date | Location |
|---|---|
| Wednesday, June 25, 2008 | Culver City, CA |
| Tuesday, August 19, 2008 | Bay Area, CA |
| Thursday, November 6, 2008 | Los Angeles, CA |
Prior Meeting Notes
| Date | Location |
|---|---|
| Tuesday, March 18, 2008 | San Jose, CA |
| Thursday, November 8, 2007 | San Francisco, CA |
| Tuesday, August 14, 2007 | El Segundo, CA |
| Friday, June 1, 2007 | San Jose, CA |
This content can be viewed online at: http://www.ana.net/committees/comminfo/WEST-MEDIA%20COM