RSVP/Register
RSVP online at: http://www.ana.net/events/commmtg/SPEV-MAY08
Date & Time
Starts: Friday, May 16, 2008 at 9:30am
Ends: Friday, May 16, 2008 at 2:30pm
Location
Base21
Epcot Center, Walt Disney World Resort
Lake Buena Vista, FL
Agenda
AGENDA/ITINERARY
Thank you to Darren Sparks/Tom Haas of Siemens and Brewer Lister of Disney for hosting this meeting!
8:30A Transportation from designated Disney hotel (*TBD) to Base21 @ Epcot Center
9:00A Breakfast to be provided at Base21
Introductions
9:30A SIEMENS - DISNEY ALLIANCE: CASE STUDY
Siemens regards their 12 year strategic marketing agreement with Walt Disney Parks and Resorts USA as their marquee sponsorship. The partnership features assets at both Walt Disney World Resort, FL and at the Disneyland Resort, CA. The alliance gives Siemens "the unique ability to showcase our technologies and innovations, reach a broad range of national and international consumers and prospects, and leverage initiatives with other Disney entities." We will hear from Darren Sparks, Director of Strategic Marketing Alliances, Siemens, about how this partnership came together, and the benefits for both Siemens and Disney.
We will experience first hand the newly re-launched attraction, "Spaceship Earth Presented by Siemens"
Noon Lunch provided at Base21
1:00P DISNEY: THE MAGIC BEHIND DISNEY EVENTS
Disney will share insights on the magic behind their signature events, including Mickey's Not So Scary Halloween Party, the Epcot Food and Wine Festival, ESPN The Weekend, and many more. Chris Clark, Event Director for Special Event Management, will share a fun and engaging presentation on how Disney creates these events, their planning processes, and why they are so successful.
2:00P THE YEAR OF A MILLION DREAMS CELEBRATION AND DISNEY DREAMS GIVEAWAY
In late 2006, Disney launched a first of its kind celebration where more than one million very special dreams were granted to Guests visiting Walt Disney World and Disneyland Resorts. Dreams ranging from a fun Dream FASTPASS that allows Guests front of the line access to favorite attractions to spending a night inside Cinderella Castle. Brewer Lister, Global Project Development Manager for Alliance Marketing, will share the details on how Disney was able to randomly award thousands of Guests each day in the parks. You will also hear some of the wonderful Guest stories about their dreams coming true and why Disney decided to continue the celebration through 2008.
3:00P THEME PARK FUN
Disney is the place where you will always be delighted, so we have a little extra surprise planned in the afternoon.
7:00P MICKEY'S PIRATE & PRINCESS EVENT @ THE MAGIC KINGDOM
A special after-hours event for you to enjoy with your family. We have a limited number of complimentary tickets to this event for ANA members, while they last. The tickets will be available at our meeting, but please let Linda Narbey know (lnarbey@ana.net) if you are interested in attending this event.
Recommended Hotels:
Disney's Caribbean Beach Resort
Disney's Port Orleans Riverside
*Room availability is sparse so please book your arrangements ASAP