June 26, 2008
The FTC has released its third report since 1999 examining self-regulation of alcohol beverage advertising. The report concludes that self-regulation is largely effective but recommends that the industry expand the application of its 70% placement standard, such as to the Internet, movies, and other new media. The FTC also called on the alcohol beverage industry to support social responsibility efforts targeted at reducing youth access to alcohol.
If you have any questions, you can reach Dan Jaffe in ANA's Washington office at 202-296-2359 or at djaffe@ana.net.
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