Advocacy on behalf of the marketing industry is the ANA’s ongoing commitment.
The ANA proactively takes stands on public issues and governmental actions that affect marketers’ ability to operate in our free-market society. In addition, the ANA publicly underscores the immense economic value that marketing contributes to individuals and society at large. Importantly, the ANA continuously seeks ways to make the marketing process more efficient and effective, enabling marketers to maximize the return on their investments.
This content can be viewed online at: http://www.ana.net/advocacy/content/advocacylanding