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Date & Time
Starts: Tuesday, February 3, 2009 at 11:00am EST
Ends: Tuesday, February 3, 2009 at 12:00pm EST
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Description
Our recent committee meetings have discussed integrated marketing best practices: developing and identifying “the big idea”, implementing an integrated marketing program while adhering to the highest standards of strategic consistency, and gaining management and stakeholder buy-in. Lou Rubin, CEO of The Tiger’s Cage Consulting has worked with a vast cross section of global, blue chip companies on developing strategy and implementing fully integrated marketing programs. He will illustrate these best practices with a case study from Honeywell, a Fortune 100, $34B corporation, and discuss the challenges, procedures required to create success, the resultant work and the value to the client organization.
Speaker: Lou Rubin, CEO, The Tiger’s Cage Consulting