- Online Marketing to the U.S. Hispanic Consumer
In 2008, 23 million Hispanics were online, which was about 52 percent of the U.S. Hispanic population. In 2012, more than 29 million Hispanics will be online—connecting Hispanics online is not merely a matter of language anymore: It's about connecting culturally and becoming a catalyst in the community.
- Create Your Own Communications Product Launch Blueprint
By taking a strategic approach and using a common set of tools and templates to manage your work, you'll be able to drive a consistent launch strategy and provide the metrics for your integrated communications plan.
- Multicultural Marketing Strategies
As you solidify your 2010 plans and budgets, you've been offered many diverse and divergent targets to attract and engage. Out of all the market numbers, one set cannot be ignored—the growing multicultural market. This market is on the fast track to becoming the U.S. population majority as well as the driving force in buying power.
- The Theory of Brand Culture
The theory of Brand Culture proposes that the old model branding, based on creating an external, sometimes fictional, brand image.
- Event Marketing
Event marketing is a method used to build an association between current and potential customers.here are many different types of event marketing, ranging from product-based promotions to sports/entertainment sponsorships, to utilization of cause-related marketing.
- Advertising in the DVR Age
The insight is based on the responses from 200 top U.S. advertising executives to a survey on how they are reacting to DVR viewership – now and in the future. The study shows that through some simple changes to their strategy, advertisers can make sure that their valuable ad dollars are not being lost through fast-forwarding.
- Selecting a Content Management Solution (CMS)
Web Content Management Solutions (CMS) are vast, and the choices available have undergone considerable change since 2007. More sophisticated tools exist, and social marketing and collaboration needs have changed the role of Web sites. Content should drive the decision, not the Web site plan or pages.
- Selecting the Right Marketing Metrics
Marketing metrics can serve as an important means of assessing and communicating marketing performance, yet many marketers struggle to determine which metrics are the “right” ones to deploy.
- Measuring Brand Value
Knowing the potential pitfalls of brand valuation will help you put the approach into the proper perspective with alternative approaches to marketing assessment.
- Twitter Marketing
Twitter (www.twitter.com) is a free social networking and micro-blogging service where users create profile pages that display a reverse-chronological ordered feed of their 140 character posts called tweets.
- Engaging Hispanic Consumers
While the economy has affected every consumer segment, the opportunity to smartly target remains. One area is still open to many brands is reaching Hispanic consumers—the fastest growing demographic in the U.S. in terms of size, influence, and reach.
- Measuring Brand Equity
Brand equity is a widely accepted concept in marketing and brand strategy, which can serve as a compelling component of a marketing business plan. The trick is to make brand equity relevant to decision making in your organization.
- Measuring the Payback on Your Marketing Investments
Marketing measurement enables companies to take smarter risks to achieve growth and attain competitive advantage. It is motivated by a desire to be more aggressive, efficient, and effective with the marketing budget.
- Intelligent Budget Cutting
Marketers everywhere are at one time or another challenged to do more with less. Find out how to succeed even when budgets are being cut.
- Content Marketing
Content marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way to grow your business. It enables companies to build a level of trust among their customers that makes it easy for those customers to buy.
- The Four Elemental R’s of Email Marketing
When it comes to email marketing, here’s an easy way to brush up on your vocabulary. Although there are many terms unique to this online marketing channel, the four you need to remember: reputation, relevancy, relationship-building and ROI, most reinforce the core principles of email while serving as guideposts to ensure your campaign is optimized for delivery, and maximum response.
- Widget Marketing
Branded widgets are the refrigerator magnets of the decade. These compact, portable little software applications—from video players to countdown clocks to weather forecasts—are inexpensive to distribute, free to the user, and often distinctly useful. They can live in a privacy capacity such as personal portals, Wikis, private blogs, or publicly in areas such as social network pages, Web sites and public blogs.
- How to Choose a Hispanic Advertising Agency
The right multicultural and/or Hispanic advertising agency will serve the role of a key partner willing to build bridges and create programs that can sustain and build on equity and consumer trust. When the choice is right, these partners will stay with your brand for years to come and equip you to be ready for the rapid changes on the horizon.
- Selecting a Digital and/or Search Optimization Agency
The Agency of Record (AOR) relationship should be continuously assessed, regardless of brand spend or media allocation.
- Internet Content Syndication
Internet content syndication is the controlled placement of the same content on multiple partnering Internet destinations. It enables content to thrive on the Internet.
- eMarketing to Small Businesses
Marketing to small businesses requires nurturing and guidance to help build a strong foundation for growth. If this is new unchartered territory for you, consider incorporating these ideas into your marketing strategy to take on this new challenge.
- Website Personalization
Website Personalization is one way to improve the performance of company Web sites, increase sales and engage its users.
- Planning Holiday Email
Retailer or not, a marketer should look forward to planning for Holiday as a chance to apply learning and to think through an evolving communication strategy.
- Podvertising 101
Podvertising, also known as podcast advertising allows marketers to reach and engage niche audiences.
- Trend Spotting 101
Trend spotting is noticing, analyzing and evaluating current trends that include economy, social contexts and companies in movement.
- Facebook 101
Facebook is a top social networking site that allows brands and organizations to connect with their target consumers and spread their messages effectively.
- Flickr 101
Flickr is a photo-sharing website that has fundamentally changed the way images are shared, for amateur snappers and professional photographers alike. It has truly ‘socialized’ the creation and enjoyment of images for millions of people.
- Last.fm 101
Last.fm is a music-based social network website; it claims to be the world’s largest ad-supported on-line music community in the world.
- MySpace 101
MySpace is an international online community composed of personal home pages, allowing advertisers to target consumers based on geographic and demographic factors.
- Virtual Worlds 101
Virtual World consists of real people who take on personas, or digital characters, commonly called ‘avatars.’ A popular example of a virtual world is Second Life.
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