Interview with Steve Berkowitz
Steve Berkowitz, Senior Vice President, Online Service Group Microsoft
While discussing end-user ROI, he draws attention to the idea that everything done on the web has to engage users, ads-another form of content-need to engage users and that this content has to be relevant and memorable.
While identifying the challenges in his 18 months with Microsoft, he underscores the importance of ...
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Source
"KANA Interview with Steve Berkowitz." Radio Advertising Bureau. ANA Annual Conference, 10/13/07.
This content can be viewed online at: http://www.ana.net/michome2/smiccontent/1041