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Dates & Times

Start Date/Time: Monday, June 18, 2007 at 8:00am
End Date/Time: Monday, June 18, 2007 at 5:00pm

Venue/Location

The Summit Executive Centre
205 North Michigan Avenue
Chicago, IL 60601

(312) 938-5053

FOR HOTEL INFORMATION VISIT: http://www.summitchicago.com

Registration Fees

Member Rate Non-Member
Rate
Program Registration Fee $795 $995

Course Description

There is no course description for this training class.

Class Agenda

DAY ONE: 8:30 am – 5:00 pm

Registration and Continental Breakfast – 8:00 – 8:30 am

New Ideas & Problem-solving
What is a new idea?
What is brainstorming?
Techniques for effective brainstorming.

Break – 10:15 – 10:30 am

The 6-step model of problem solving.

               1. Define the problem
               2. Analyze potential causes
               3. Identify possible solutions
               4. Select the best solution
               5. Develop an action plan
               6. Implement and evaluate

Lunch – 12:00 pm – 1: 00 pm

The Essence of Innovation
Collecting ideas: An exercise.
Borrowing ideas: Case studies.
Adapting ideas: Case studies.

Break – 3:15 – 3:30 pm

7 ways to adapt an existing idea:

               1. What could you substitute?
               2. What could you combine?
               3. What could you magnify or minimize?
               4. What else could it be?
               5. What could you eliminate?
               6. What could you reverse?
               7. What could you bring back?

Evaluating Your Ideas
Four initial questions.
The five forms of risk.
Six valuable checkpoints.
Q&A and wrap-up

Class Instructors

Steve Rivkin
Founder
Rivkin & Associates, Inc.

Steve Rivkin founded Rivkin & Associates, Inc., a marketing and communications consultancy, in 1989. Steve has a diverse background in marketing, advertising, naming, identity, corporate communications, public affairs, and journalism.

In addition to IdeaWise (Wiley, 2002), Mr. Rivkin is the co-author of three books with marketing strategist Jack Trout: The New Positioning (1996); The Power of Simplicity (1998); and Differentiate or Die (2000).

Rivkin & Associates has consulted for such clients as Alliant Energy, Alstom Power, Find/SVP Inc., Kraft Foods, Monsanto, Olin Corp., Premio Foods, and Tiffany & Company. In the world of health care, their clients include J&J/Biosense, Pfizer, Howmedica and a number of community hospitals such as UPMC Horizon Hospital and San Antonio Community Hospital.

Prior to forming his own firm, Mr. Rivkin spent 14 years with Trout & Ries Inc., the prestigious marketing strategy firm known for its pioneering work in positioning and marketing warfare. As executive vice president at Trout & Ries, Mr. Rivkin supervised campaigns and strategy projects for such clients as Harrah's Hotels, Ingersoll-Rand, Leica Cameras, Magnavox, Playtex, Stop & Shop Supermarkets, United Jersey Banks, and Western Union.

Mr. Rivkin is a frequent speaker on marketing and communications topics, and he has appeared at hundreds of seminars, conferences, and retreats in the United States, Europe and Southeast Asia.

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	Member Rate	Non-Member Rate

Program Registration Fee	$795	$995