2007 Marketing Accountability Conference Audio CD

The 2006 Marketing Accountability Task Force delineated several commandments to drive total accountability and to help marketers move from measurement to action. Some of these commandments include: Creating a multi-functional team, building brand equity through a specific plan, developing measurable objectives for 90% of marketing expenditures.

From the presentations on this audio CD you will find tips on how to make your marketing more accountable!