2007 Annual Conference Audio CD

At the 2007 ANA Annual Conference the theme was “Transforming the Marketing Landscape.” This year’s speakers proved that marketers are doing a much better job connecting with and understanding their customers. Through consumer insight, the best marketers are learning to connect in a different fashion. By listening to this Audio CD you will hear common themes throughout each presentation. In today’s complex and fragmented marketplace, one must forge an emotional connection and then let go. Marketers that dive beneath the surface, will capture a better understanding of the marketplace and ultimately be the most successful.