Please Be Ad-vised

This comprehensive and practical too is an aid in avoiding legal blunders. In addition to summaries of dozens of legal issues, the book provides sample legal forms for everything from ownership and protection of creative work to agency-client relationships.

Please Be Ad-Vised is divided into two sections: The Creative Side of Advertising which covers topics from Ownership to Handling Unsolicited Ideas, and The Business Side of Advertising and discusses the Relationship Between the Advertising Agency and its Client to Mergers, Shareholders, and Partners.

Other topics included are copyright and trademark infringement, working with production companies, contracts and employment agreements, rules of comparative advertising, government regulation, talent unions and negotiating with employees.