Build a Better Financial Relationship With Your Agencies

The financial management of an Advertiser's account by its agency is one of the most difficult aspects of the Advertiser/Agency relationship. Money management is facilitated when the issue is addressed in the Advertiser/Agency agreement, and auditing is an essential component to ensure that an Advertiser's money is handled as intended.

Divided into four parts, Build a Better Financial Relationship with Your Agencies addresses what marketing and agency professionals should consider when:

• Defining expectations.
• Managing the media, fee, and production audits.

The easy-to-understand booklet was created for marketing executives with responsibilities for agency-related finance, operations, procurement and purchasing. It would also benefit your agencies and media buying firms and any consultants who assist you in the audit process.