Agency Compensation: A Guidebook 2nd Ed.

Marketers responsible for overseeing agency compensation will find this Guidebook indispensable. Some key topics covered in the book:

• The types of compensation arrangements in use today, with many concrete examples
• A detailed explanation of agency costs and profit margins
• Evaluations of the strengths and weaknesses of labor-based, commission-based and fee-based payment systems;
• Insights into the increasing use of performance incentives
• Guidance on managing compensation costs

Contents Include
Agency Compensation: Types and Trends * Considerations in Developing and Analyzing Agency Compensation Agreements * Understanding Agency Costs * Managing Compensation Costs * Labor-Based Compensation * Billing Based Compensation Systems * Performance Incentive Compensation * Compensating a Media Company * Interactive Agency Compensation * Multinational Account Compensation.