Guidelines for Advertiser/Agency Relations

Guidelines for Advertiser/Agency Contracts offers advertisers clear and concise advice on the three fundamental phrases of contract development: 

1. Initial negotiation of terms
2. Drafting an Interim Letter of Understanding
3. Final contract refinement

Written by Lawrence J. Flink, agency veteran and agency contract consultant, this guide concisely outlines the key aspects of a strong contract, including:

• Defining agency services and compensation
• Conducting annual reviews
• Establishing agreements on ownership of materials and conflict standards

A sample contract is also included. Anyone responsible for agency relations will find this book an indispensable reference.