By: Stanley Beals and David Beals Published: 2003
In addition to helping you determine when to consider appointing a new agency Selecting an Advertising Agency by Stanley and David Beals provides valuable guidance to help you:
- Define your advertising needs
- Identify suitable agency candidates
- Establish agency screening criteria
- Narrow your choices
- Evaluate agency presentations
When your company is looking to hire an agency, this publication can provide you with all the information to make the most informed decision.
Purchase Price: 37.00 |