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  • Selecting an Advertising Agency





    By: Stanley Beals and David Beals
    Published: 2003

    In addition to helping you determine when to consider appointing a new agency Selecting an Advertising Agency by Stanley and David Beals provides valuable guidance to help you:

    • Define your advertising needs
    • Identify suitable agency candidates
    • Establish agency screening criteria
    • Narrow your choices
    • Evaluate agency presentations

    When your company is looking to hire an agency, this publication can provide you with all the information to make the most informed decision.


    Purchase Price: 37.00





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