Television Commercial Production Management 2nd Ed

The book explains to agencies the factors their clients take into consideration before accepting a commercial production bid. Senior executives of advertising agencies will also want to read this to ensure their staff makes informed decisions.

 It will show advertisers how to:

• Minimize production investment risks without compromising creative value
• Make the best selection of project bids
• Maximize meeting time
• Make optimal observations during the shoot
• Better understand the costs of the editing procedure afterwards

Informing agencies about:

• The intricacies of clients' various needs
• How clients' budget constraints are mandating an update of strategies and concepts
• Clients' thoughts during the storyboard presentation, talent allocation, shoot, and commercial editing/re-formatting processes.