Marketing Communications Procurement

Marketing Communications Procurement: Building Value through Best Practices  is the first book ever to be published on this topic, it will show you:

• How to maintain successful relationships with stakeholders.
• How to debunk commonly held myths in your company about your respective roles.

Marketers can find information about how:

• Procurement evaluates an agency.
• Marketing is affected by process management.
• Procurement and marketing concerns align.

Procurement, finance, and purchasing can use the information to:

• Review key points on supply chain segmentation.
• Gain succinct, easy-to-reference information on "cost-plus" compensation to major agencies and the process management model.