Inside Advertiser and Agency Relationships

The book helps to clarify the type of agency being used, and concludes the best methods for improving the relationship with the particular agency type. By determining the cause then executing the appropriate action, many flawed advertiser agency relations can be repaired saving your company time and money. This book is complete with a detailed advertiser questionnaire, extensive analysis and numerous charts and tables.

The analysis comes complete with:

• Methods to solve tensions that arise between advertiser and agency.
• How advertiser needs and satisfactions are addressed with their agencies.
• Laws of advertiser and agency relations.