   | By: Robert S. Shulman Published: 2006 Nine out of out of ten new products fail today. Why? Because marketers lack a defined, replicable, proven process that will allow them not only to introduce new products effectively, but efficiently, with the lowest possible cost. In this ground-breaking work; New Products: The Next Big Marketing Revolution, new product expert Robert S. Shulman, founder and CEO of Markitecture, lays out the scope of the problem in creating successful new products, and more importantly explains the process you need to follow to solve it.
Purchase Price: 36.99 |
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New Products: The Next Big Marketing Revolution
All Titles
- Marketing Insights Center
- Agency Compensation
- Agency Relations
- Brand Building
- Business-to-Business
- Digital Marketing
- Integrated Marketing
- Legal Affairs
- Marketing Accountability
- Marketing Financial Management & Procurement
- Marketing Organization
- Media
- Multicultural/Niche Marketing
- Production Management
- Research
- Sponsorship & Event Marketing
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