   | By: Rich Sutton with Barbara Zack Published: 2006 Best Practices in Branded Entertainment explores the popularity of branded entertainment among marketers, advertisers, and Hollywood producers who are focused on the success of script integration. The book thoroughly examines these new media integrations, online programs, event marketing and other branded entertainment tactics that PQ Media says will be a $51 billion dollar industry in 2006. The book is chock-full of detailed case studies from research expert IAG giving real life examples of the evolving branded entertainment. Purchase Price: 42.00 |
Forgot Password? | Create an Account | News | Blogs | About ANA | Calendar | Contact Us
Best Practices in Branded Entertainment
All Titles
- Marketing Insights Center
- Agency Compensation
- Agency Relations
- Brand Building
- Business-to-Business
- Digital Marketing
- Integrated Marketing
- Legal Affairs
- Marketing Accountability
- Marketing Financial Management & Procurement
- Marketing Organization
- Media
- Multicultural/Niche Marketing
- Production Management
- Research
- Sponsorship & Event Marketing
If your company is already a member, login to download any of these titles as part of your membership benefits.