CMO Thought Leaders: The Rise of the Strategic Marketer

This unique book will take forward-looking CMOs inside the minds of their peers — and help them fulfill their professional potential. A team of experts from the Association of National Advertisers (ANA) and Booz Allen Hamilton have conducted 15 incisive and revealing interviews with former and current marketing leaders at such household-name companies as Procter & Gamble, Bank of America, Google, Nokia, and FedEx. This book is essential reading for senior executives that want to make the most of their company’s marketing efforts in today’s new-media-driven consumer culture.