Trends in Agency Compensation 14th Edition

The questionnaire for the Fourteenth Edition was updated by the ANA Advertising Financial Management committee to provide relevant data on topics about which you are concerned such as agency profitability and performance incentive details, along with its broad historical perspective of industry trends over the past 40 years.

In this book you will learn about incentive compensation, media buying and planning services along with a current snapshot of overall compensation practices.

Contents Include 
Methods of Agency Compensation - Agency Cost Information - Incentive Compensation - Management of Agency Compensation Agreements - Media Agency Compensation - Global Agency Compensation - Agency Compensation: Change and Outlook.