Welcome to the ANA Bookstore

In this ANA bestseller, Rich Feldman looks at the 14 separate elements which make up creative strategy, including authenticity, consumer negotiation, conflict, and drama, making this book a must-read for anyone hoping to take a more in-depth look at creative strategy.

For more than 40 years, the ANA has fielded this unique, comprehensive, and bestselling triennial survey. The study offers marketers insights, which cannot be found anywhere else, into agency compensation trends, including information on methods of compensation, the use of performance incentives, and the management of agency compensation. The survey also looks at historical trends and the future of agency compensation.

ROI for Marketing looks at the subjective/objective nature of ROI and asks the questions: Is marketing an art or a science and what role should ROI play in determining marketing's success? ROI for Marketing provides a critical analysis of the topic from the perspective of how to best make (and monitor) marketing decisions for the future.

Filled with checklists, best practices, charts, case studies, and agency feedback, this guide provides marketers with information on how to work with their media organization more efficiently. The book focuses on critical issues affecting media organizations today, including determining objectives, overstaffing, optimizing decision making, and minimizing process inefficiencies.

Containing a detailed advertiser questionnaire, numerous charts and tables, and extensive analysis, Inside Advertiser and Agency Relationships focuses on the legal issues pertaining to agency/client relationships, ways to handle conflicts between agencies and advertisers, and methods to improve communication between agencies and advertisers.

Get a leg up on the competition by learning the rules. Check out Please Be Ad-Vised: An Advertising Legal Guide to learn about legal issues ranging from ownership of creative work and agency/client relationships to government regulations and production contracts. Filled with sample forms and useful examples, Please Be Ad-Vised: An Advertising Legal Guide is an ANA bestseller that has helped countless others avoid numerous legal blunders.

Key compensation topics covered in this indispensable guidebook include agency costs and profit margins, performance incentives, managing compensation costs, compensating different types of agencies, and other trends in agency compensation.

The financial management of an advertiser's account is one of the most difficult aspects of the client/agency relationship. Build a Better Financial Relationship with Your Agency addresses what factors marketing and agency professionals should consider when defining expectations and managing media, fee, and production audits.

All marketers know how difficult it is to tie brand equity to sales results, but Driving Brand Equity and Accountability offers a new approach to resolving this dilemma by encouraging marketers to look at key measures of brand performance, such as equity/shareholder value, stock price, operating margins, sales revenue growth, and industry growth rates.

Evaluating Agency Performance provides advertisers with an in-depth guide to designing an evaluation system that suits both the client and the agency. The book examines the issues surrounding agency evaluation such as defining expectations, structuring and managing the evaluation, performance incentives, and other best practices.

Guidelines for Advertiser/Agency Contracts provides advertisers with clear and concise advice on the three fundamental phases of contract development: the initial negotiation of terms, drafting an Interim Letter of Understanding, and the final contract refinement. This guide concisely outlines the key aspects of a strong contract, including defining agency services and compensation, conducting annual reviews, and establishing agreements on ownership of materials and conflict standards. A sample contract is also included.

The proprietary content contained in this handbook gives front-line managers, executives, researchers, and planners the specifics on obtaining data that will boost the visibility and relevance of your brand. Topics covered include defining generational cohorts and life stages, engaging in category research, conducting qualitative and quantitative research, interviewing methods, and the dynamics of focus groups.

Measuring Brand Communication ROI provides readers with a concise and informative history of brand communication measurement, making the case that marketers must move away from the static measurement systems of the past toward ones more appropriate for today's dynamic marketplace. Topics covered include separating business-building from brand-building, the importance of internal brand communication, metrics, and the global implications of measuring the Return-on-Brand Communication-Investment.

This publication contains the Association of National Advertisers' first comprehensive benchmarking study on client/agency relations based on a qualitative survey that was pitched to both advertisers and agencies. Topics covered include how agencies define a great client, client confidence in an agency's ability to deliver, what clients want from their agencies, the importance of communications, and the impact of money on client/agency relations.

Selecting an Advertising Agency helps clients define their advertising needs, identify suitable agency candidates, establish agency screening criteria, and evaluate agency presentations, so that they can make an informed decision when selecting a new agency.

TV Commercial Production Management shows advertisers how to minimize production investment risks without compromising creative value, make the best selection of project bids, maximize meeting time, make optimal observations during the shoot, and better understand the costs of the editing process. This book also looks at the factors clients should take into consideration before accepting a commercial production bid.

Trade Promotion Marketing teaches advertisers how to improve and revise their company's trade promotion program by performing an external market analysis, defining program objectives, establishing a budget, and selling the program internally.