Best Sellers

Deconstructing Creative Strategy provides a “reverse engineering” methodology for approaching virtually any marketing challenge.   [read more]

The 2007 Masters of Marketing Conference was our most successful conference in ANA history. On the audio cd you will hear from industry experts like Steve Ballmer of Microsoft Corporation, Wendy Clark of AT&T, Bob Lachky of Anheuser-Busch, Mary Dillon of McDonald Corporation and many more!  [read more]

ANA triennial benchmarking study surveys a hundred industry experts to get the most accurate findings on topics such as agency profitability and performance incentive details.   [read more]

Listen to what you missed at the 2007 Marketing Accountability Conference. Hear from industry experts on this crucial topic. This audio CD is complete with some of the best content on the subject of accountability that will help you and your team move from measurement to action.  [read more]

This best-selling publication provides guidance on best practices in managing a media organization on a variety of levels, ranging from those that are in house, external, or a combination of both.   [read more]

Within this book you will find proprietary insights on the variety of actions intended to improve relationships taken by clients or by their agencies.   [read more]

Most advertising and marketing executives cannot claim a mastery of advertising and marketing law; yet it is an area we deal in almost every day. Please Be Ad-Vised is considered the industry legal reference guide for advertising and marketing professionals.   [read more]

This book contains proprietary information on understanding the brand contribution to a given company revenue and stock price. Thus driving the brands equity and accountabilty.  [read more]

An indisputable contract is the foundation for building stronger advertiser/agency relationships. This guide concisely outlines the key aspects of a strong contract.  [read more]

This book is an excellent resource to consult for reaching your target and getting the appropriate information across in the right ways.   [read more]

This entertaining publication explores the most successful and unsuccessful advertisements across multiple industries. Complete with an ROI analysis of advertisement effectiveness.   [read more]

This best-selling publication is an excellent tool for anyone interested in getting an inside look into promotional marketing. The central message of the book is the importance of goals and measurement.  [read more]