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2007 Marketing Accountability Conference

by Association of National Advertisers

Publisher: Association of National Advertisers, Inc.
Copyright: © 2007 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States

Description:

The agenda for the 2007 Marketing Accountability Conference was driven by the work of the ANA Marketing Accountability Task Force, who delineated several commandments to help marketers move from measurement to action. From insights provided by top marketers in the industry, from this Audio CD you will learn how to apply these principals and make your marketing more accountable.

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