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Trade Promotion Marketing

by Bob Houk

Publisher: Association of National Advertisers, Inc.

Language: English

Country: United States

Paperback book $55.00 Add to Cart

Printed: 128 pages, 8.5" x 11", perfect binding, black and white interior ink

Description:

This book is an excellent tool for anyone interested in getting an inside look into promotional marketing. The central message of the book is the importance of goals and measurement. If your program does not have clearly defined goals, and if you are not measuring their success, then the odds are that they are accomplishing little or nothing. Trade Promotion Marketing by industry expert Bob Houk contains a step-by-step process on how to improve and revise your company’s trade promotion program.

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Business & Economics

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Lulu Sales Rank: 8,863

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